BMW Alpina B7 vs Audi RS3

What's the difference?

The BMW Alpina B7 is a special car destined (like all Alpinas) to be a collector's item, due to its rarity and exclusivity. I asked Alpina just how many current model B7s there are in Australia and the answer was "less than five", which is just as mysterious as most people find the car in general.

The B7 is fast – too fast to enjoy legally on Australian roads – but it is also supremely comfortable and well appointed. For Alpina fans lucky enough to be driven in on,e this would make for a truly rare and niche way to be chauffeured.

The Audi RS3 is a special hot hatch and sedan I’m so glad I experienced before its five-cylinder engine is inevitably retired due to emissions regulations. Full of character and charisma, this car is far from a rational purchase, pitched at boy racers who don’t want to grow up just yet.

From a value perspective, too, while the asking price has crossed the six-figure threshold and the option prices add thousands, it’s still much cheaper than the Mercedes-AMG A45 S. Make of that what you will.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

This is a good place to start because the B7 looks just like the 750Li it's based on, until you see the first tell-tale signs that it's not one.

There's the front wing with Alpina lettering and the boot-top spoiler, the graphics, which run the length of the car, and the 20-spoke wheels with Alpina badging.

This is late '70s, early '80s styling at its best (and possibly worst), but these special cars can pull off the irony-free look because this is how Alpina BMWs have rolled since 1975, when the E21 320-based Alpina A1/3 was launched.

BMW badges have been left on the bonnet and boot, but there's Alpina B7 BiTurbo lettering in place of the 7 Series identifier.

Most people walked by it in the street thinking it was just a big BMW, others scratched their heads wondering what I'd done to my big German limo and a handful almost dropped to their knees in praise and wonderment at spotting a rare beast like this in the wild.

These people all had their own Alpina stories – one was the third generation of an Alpina-owning family. You become a member a small and passionate club when you buy into this rarefied brand.

The standard B7's cabin is close to identical to the luxurious interior of the 750Li, save for Alpina-embossed stitching in the headrests of the soft, leather seats, the virtual instrument cluster and the Alpina plaque on the centre console denoting the build number.

The B7 is long, low and wide at just under 5.3m end to end, 1.5m tall and 1.9m across. A 3.2m wheelbase means cabin room is more than just spacious.

The B7 rolls off the Dingolfing production line in Germany and is then handed over to Alpina's facility in Buckle, where significant changes take place. Read on to find out how the B7 is different from a regular 750Li.

Audi has made some subtle tweaks to the RS3 that has somehow made this snarling hot hatch look even angrier.

Up front there’s a new fascia featuring more open sections, which in turn improves air flow. A black styling package is now standard so it almost looks like the entire front is open and ready to eat you alive.

The matrix LED headlights now have a darkened finish which adds to the menacing look. There are new signatures, including a special chequered flag one for the RS3 which looks top notch.

Around the side it surprises me just how much wider the front is compared to the rear. Both have big, muscular haunches, but it shows this hot hatch is a bit of a bulldog. I’m a big fan.

These haunches stand out even more when you opt for the new Daytona Grey Matte exterior paint. While the extra $11,400 for the privilege makes me wince, it looks sexy on this car.

The standard 19-inch ‘Y-spoke’ alloy wheel design remains unchanged from the pre-update car, though there’s a new, optional ‘cross-spoke’ design that looks delicious (and tricky to clean).

At the back there’s still the classic RS dual exhaust tip motif which looks mean and it’s surrounded by a new black rear diffuser with a motorsport-inspired vertical red reflector in the centre.

The new LED tail-light signature with the vertical slats is so clean and neat. It looks particularly great in low-light situations or at night.

Inside, the biggest change is the new RS steering wheel with the flat top and bottom. As standard it’s wrapped in perforated leather, but with the optional RS Design package it’s wrapped in 'Dinamica' synthetic suede. I much prefer the standard leather-wrapped unit as the Dinamica likely won’t last in the long run, especially if you’ve got clammy hands.

Other changes include more interior ambient lighting on the door cards through small slits, as well as a new shift-by-wire gear selector. The digital instrument cluster and touchscreen multimedia system set-up remains unchanged which is no bad thing because they look fantastic.

It’s disappointing Audi has stuck with an extensive use of piano black on the centre console because this gets dusty and grimy very quickly, and then can get scratched easily when wiped clean. It now also features on the steering wheel buttons, which are frequent touchpoints.

The B7 is a five-seater limousine although with the fold-down rear centre armrest which houses the media control panel the back is really set up to carry two.

That 3.2m wheelbase means cabin space is enormous. At 191cm tall I can sit behind my driving position with about 30cm between my knees and the seatback. Those rear doors open wide and the entrance is huge, making entry and exit almost as easy as just walking through a doorway. The air suspension also rises and lowers the B7's ride height for better access.

Storage is excellent, with two cupholders and door pockets for rear passengers, along with the area inside the centre armrest.

Up front, the driver and co-pilot have a deep centre console storage bin with split-opening lid, two cupholders and door pockets.

Luggage space is good, with a 515-litre boot.

The RS3’s standard sport front seats are deliciously comfortable and offer plenty of electric adjustment. This means people of any size and stature should be able to find their desired seating position.

Thanks to the electric lumbar there’s also a massage function for the front seats. This is pretty cool to flick on and relax into, but I wish the massage was a little stronger.

While the new steering wheel looks cool interacting with the buttons on it can be a bit of a hassle. They’re touch-sensitive but do have a satisfying click if pressed harder.

There were moments where I accidentally clicked on the buttons during intensive track driving as my hands were at the nine and three o’clock positions. Not the best thing when you’re meant to be focussing.

The digital instrument cluster offers so much configuration you won’t know what to do with yourself. There’s even a new rev counter design especially for the RS3 which looks very cool.

Moving across, the touchscreen multimedia system is classic Audi. It’s easy to navigate around and hard to get lost in the sub-menus. There’s also wireless Apple CarPlay and Android Auto connectivity which is virtually a given now.

While you need to use the touchscreen for a number of features, I appreciate how Audi has retained so much physical switchgear up front. It’s particularly handy to have physical toggle switches and a small digital display that’s separate from the touchscreen for the climate control.

Another piece of physical switchgear I like up front is the rotary dial for the media controls on centre console. It’s much like an iPod, allowing you to change the volume if you rotate your finger on it like a click-wheel. Major throwback vibes.

In terms of storage up front, it’s decent but not outstanding. There are two cupholders, a wireless phone charger, a centre console box as well as a lockable glove box.

Moving to the second row, it’s clear it’s more for the sake of it, rather than having a space you’d want to use all the time. At a leggy 182cm tall, I have minimal legroom behind my own driving position.

With headroom, it’s adequate in the hatchback and not great in the lower-slung sedan. I need to kink my neck in the latter to fit, which isn’t comfortable.

The second-row bench seat is comfortable, offering enough support for short-to-medium trips. I wouldn’t want to get stuck back there for too long, however.

In terms of amenities, there are air vents mounted on the back of the centre console with a dedicated third zone of climate control, two USB-C ports, nets on the seat backs as well as a fold-down centre armrest with cupholders.

At the back there’s a power tailgate for the hatchback, however the sedan only has a power-opening boot lid. This means you need to manually shut it, which isn’t uncommon for sedans.

Boot space in the RS3 is a weak spot due to all the componentry for the all-wheel drive system and the tricky rear clutch set-up. There’s only 282L for the hatch and 321L for the sedan, which isn’t much.

In reality, however, the boot space is still usable. It’s fairly square and there’s barely any boot lip, meaning you can slide things in and out with ease.

Boot-related amenities include a netting system to keep things from sliding around, a light, some hooks and a 12V socket. There’s also a parcel cover for the hatchback.

Unfortunately there’s no spare wheel of any kind under the boot floor in the RS3 as this is where the 12V battery lives. Instead there’s a tyre repair kit. This isn’t uncommon in performance cars, though it’s disappointing if you frequently travel in the country, away from tyre repair shops.

This facelift for the Audi RS3 has seen the price tag rise beyond six figures for the first time.

It’s now priced from $104,800, before on-road costs for the hatchback or $107,800, before on-road costs for the sedan. This is between $9000 and $9500 more expensive than the pre-update version, depending on body style.

While this may seem like a considerable amount of money for a hot hatch it’s worth noting the Mercedes-AMG A45 S is well over $120,000, before on-roads.

As standard there are 19-inch alloy wheels, darkened matrix LED headlights, a black exterior styling package, 12.3-inch digital instrument cluster, 10.1-inch touchscreen multimedia system with wireless Apple CarPlay and Android Auto, 15-speaker Sonos audio and RS sport seats with Nappa leather upholstery.

There’s a new RS steering wheel with a flat top and bottom, as well as touch-sensitive and shortcut buttons for the 'RS Performance' drive modes. There’s also more interior ambient lighting and a panoramic glass sunroof as standard.

Optional extras include a 'Carbon Package' ($7400 hatch, $6300 sedan), 'RS Design Package Plus' ($2150) in either red or green, ceramic front brakes ($10,800) and a new 'Daytona Grey Matte' exterior paint colour ($11,400). The latter is the first time matt paint has been offered on an RS3 locally.

While there’s a considerable amount of standard kit in the RS3, it’s easy to add tens of thousands to the asking price with the options list, but as a result you can personalise the car exactly how you’d like.

Alpina takes the 4.4-litre twin turbo V8 from the BMW 750Li and rebuilds the engine by hand. Alpina fits its own turbochargers, air-intake set -up, high-capacity cooling system and Akrapovic quad exhaust. Output is 447kW and 800Nm – an increase of a whopping 117kW and 150Nm over the 750Li's grunt.

It's interesting to note that the V12-powered 760Li has a smidge more power, at 448kW, and the same torque output as the B7.

How fast is the B7? Supercar fast – the B7 has a top speed of 330km/h, which will see it outrun a McLaren 570 and almost keep up with a Ferrari F12. That's quite incredible for a 2.3-tonne limousine with three TVs on board. A 0-100km/h time of 4.2 seconds is also hugely impressive.

In comparison, a 750Li has a 0-100km/h time of a not-too-shabby 4.7 seconds, but the car is electronically limited to 250km/h.

An eight-speed automatic transmission shifts gears smoothly, although a little slowly in Normal mode, while Sport and Sport+ add urgency and harder shifts.

Finally, the B7 is all-wheel drive, and those rear wheels are designed to steer slightly for better cornering performance.

The Audi RS3 is still powered by a 2.5-litre turbocharged five-cylinder petrol engine which produces an unchanged 294kW of power and 500Nm of torque.

This is mated to a seven-speed dual-clutch automatic transmission with drive sent through an all-wheel drive system.

Audi claims both versions of the RS3 can do the 0-100km/h sprint in just 3.8 seconds, which is technically 0.1 seconds faster than a Mercedes-AMG A45 S. Top speed is electronically limited to 250km/h.

The B7 is probably not the car to own if you're concerned about either fuel prices or emissions, but then the twin-turbo V8 may not be as thirsty as you'd think, with Alpina stating that, after a combination of urban and open-road driving, you should only use 9.6L/100km.

My time in the B7 saw me double that usage but this could have had something to do with me turning off the stop-start system and driving in Sport mode constantly.

The Audi RS3 sedan is claimed to consume 8.2L/100km, whereas the RS3 hatch is claimed to consume 8.3L/100km, both on the combined (urban/extra-urban) cycle (ADR 81/02).

Both body types come with a 55L fuel tank and require a minimum of 98 RON premium unleaded petrol.

During my testing I saw an average of 9.6L/100km according to the trip computer. We did around 200km of higher speed driving heading east out of Melbourne, including some spirited sections.

Our on-test figure translates to a range of 570km on a full tank of petrol.

Who on Earth thinks a BMW 750Li isn't fast enough or comfortable enough, even with all its horsepower, luxurious cabin and technology? Alpina, that's who.

Redevelopment of the 4.4-litre V8 with new turbochargers, a high-capacity cooling system, different air suspension set-up and an exhaust system made by Akrapovic have made this already exceptional car better. Better to drive and better to be driven in.

The ride, even on those 21-inch wheels and low-profile Michelin Pilot Super Sport tyres (255/35 ZR21 on the front and 295/30 ZR 21 on the rear) is incredibly comfortable. I drove it and also had a chance to recline in the back and be chauffeured (by our photographer) and the ride was so composed and refined it was hard to believe I was travelling along some truly awful urban roads with their cracked and pot-holed surfaces.

And it's quiet, too. Which will suit those in the back being transported swiftly from the airport to their next meeting, but if you're after a loud and angry exhaust note then you won't find it in the B7. Sure, from the outside at full throttle the B7 has a menacing growl, but this isn't a BMW M car that will bark and snarl. 
See, while BMW's M division makes brutal, loud, high-performance versions of their regular cars, Alpina makes comfortable, stealthy, high-performance ones.

All-wheel drive provides fantastic traction and ensures that grunt doesn't just tear the tyres off those rims when you sneeze on the throttle.

And while the air-suspension is soft and comfortable, adaptive dampers adjust for when the road goes twisty, providing impressive handling for a heavy and long car.

Really, though, the B7 is built for long, endless stretches of roads, and the acceleration beyond 100km/h is almost as startling as that from 0-100km/h, as it wants to push straight past 200km/h towards that 330km/h top speed.

Which, unless you know a good lawyer or happen to be one, will send you straight to jail. Yes, the B7 is probably too much car for Australian roads. Only on a German autobahn would a B7 be fully at home.

I felt like I was given a Melbourne Cup-winning racehorse for a week but could only ride it in my suburban backyard.

Spoiler alert, it’s a cracker.

Starting up the RS3, you’re instantly aware you’re behind the wheel of something special. Audi has made the start-up more “emotional” with this update and also “optimised” the exhaust flap control for more five-cylinder growl across a wider rev range.

When you’re on the boil, this five-cylinder sounds so fantastic. It’s the clear centrepiece of this car and I’m so happy Audi has continued to offer it.

However, thanks to the addition of a petrol particulate filter (PPF) with this latest-generation model it sounds a little muted in everyday driving. Call me a boy racer, but I want more noise.

Staying on the engine, it’s full of character and gets this small hatch and sedan moving along with ease. Even though the outputs are unchanged with this update, it’s still more than enough; 0-100km/h in 3.8 seconds shows it's more than enough.

The seven-speed dual-clutch automatic transmission in this car keeps the acceleration feeling relentless with snappy gear changes at a moment’s notice. It’s particularly fun taking control of moving between the ratios with the paddle shifters.

In slow-moving traffic, however, the dual-clutch can get a little lost and stuttery, which is a classic characteristic of this kind of transmission.

As standard the all-wheel drive system remains neutral, keeping the front and rear balanced and in check. However, if you flick to the ‘Dynamic’ drive mode you get more rear-biased action which is fun when you exit a corner with some extra heat.

There’s also still a ‘RS torque rear’ drive mode which is essentially a drift mode. Unfortunately we didn’t get to sample this during the launch program.

Additionally, there’s an ‘Individual’ mode that allows you to choose your own destiny. You could spend hours here fine-tuning your desired drive mode which is both great to see but complete nerd-core.

Like the pre-update car, there’s an electronically controlled multi-disc clutch on the rear axle which actively splits the torque between the rear wheels. However, it’s been "optimised" to allow for quicker cornering.

While this is hard to gauge without testing the pre-update and current car back-to-back, the RS3 is so dynamic it feels like you only scratch the surface on public roads. Thankfully we got to see how far we could push it on Haunted Hills, which is a fantastically complicated hill climb circuit in eastern Victoria.

In terms of the steering, there’s a progressive rack as standard which ramps up the steering intensity the more you turn the wheel. In practice, this means the lock-to-lock ratio is very short, making it easy to link up tight corners.

It also makes it easy to navigate tighter driving scenarios, like parking, though it disguises how wide the turning circle is. Expect to do three-point turns fairly often.

For the suspension, the RS3 has adaptive dampers set-up that generally errs on the sportier and firm side. There is a ‘Comfort’ mode which irons out some bumps, but larger road imperfections still transmit harshly into the cabin.

It’s also worth noting at higher speeds there’s a considerable amount of road and tyre noise that comes into the cabin. Thankfully the Sonos sound system does a great job at drowning this out.

Lastly, the safety systems in this car are generally user-friendly, though the lane-keep assist can be a little too hands-on, especially on narrow roads with poor lane markings. Thankfully you can switch this off by pressing and holding a button on the end of the indicator stalk.

The regular Audi A3 received a maximum five-star ANCAP safety rating back in 2020, though this only covers front-wheel drive versions and doesn’t extend to the high-performance RS3.

Standard safety equipment includes seven airbags, autonomous emergency braking (AEB), blind-spot monitoring with exit warning, rear cross-traffic alert, adaptive cruise control, lane-keep assist, driver attention monitor, front and rear parking sensors, a surround-view camera as well as a semi-autonomous parking assistant.

AEB is active from 5.0km/h and lane-keep assist activates from 60km/h.

There’s also Audi’s 'Pre-Safe' system as standard which automatically closes the windows and sunroof, as well as pre-tensions the seatbelts if the car senses it’s going to be involved in a crash.

Additionally, all owners get three years of complimentary access to 'Audi Connected Services', including online roadside assistance and remote functions through a smartphone app. There’s also 10 years' emergency SOS call support and automatic service reminders.

The B7 is covered by BMW's three-year, unlimited-kilometre warranty. Servicing is recommended every 12 months or 15,000km. The B7 is covered by BMW special vehicles servicing plan, which means services are cost-free for the first three years of the car's life.

Like all Audis, the RS3 is covered by a five-year, unlimited-kilometre warranty. There’s also five years of roadside assistance.

Logbook servicing is required every 12 months or 15,000km, whichever comes first.

You’re able to purchase a five-year pre-paid service package for $4010. That averages out to $802 per service, which seems like a lot until you see how much Mercedes-AMG charges to service an A45 S.

RS3 owners can also purchase two-year packages to extend the warranty, roadside assistance and servicing coverage. This allows new RS3 owners to have warranty coverage for up to nine years and it’s transferable to future owners.