BMW Alpina B5 vs Geely Starray Em-I

What's the difference?

The Alpina B5 is a special car – more special than most people will ever give you credit for if you own one. Those that do know what an Alpina is will let you know; people will cross dangerously busy streets to talk to you about your car. Insanely fast, almost incomprehensibly comfortable and effortlessly powerful to drive.

While it has a few quirks and flaws, there is a lot to like about the Starray. For starters, the value it offers at its price point is excellent and will really put pressure on its competition. The design may lack flair, but it does have a roomy cabin with a good multimedia system, so it’s family friendly and easy to live with.

Yes, it could do with some refinement of its on-road manners and driver assistance features, but for the value it offers and the frugal powertrain, it will no doubt find plenty of buyers who enjoy its substance and not just its memorable name.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals and accomodation provided.

Interesting is the right word for it, because while it might be questionable that Alpina's changes to the exterior are aesthetic pleasing, they are definitely intriguing to those who aren't familiar with the brand.

First, there are those 20-spoke wheels. Alpinas have worn this style of wheel forever and they've become the most famous outward sign that this is not just another BMW. So don't under any circumstances take them off and replace them with anything else. You'd be run out of town by the Alpina mafia.

Yes, they're more painful to clean than a cheese grater (trust me, I know. And if you look closely at these images you can see the dirty bits I've missed), but if you really don't like them then perhaps it's a sign this car isn't for you.

Then there's the boot-lid spoiler. It's square and 1980s'-looking, it also appears a bit like it's been bought online and installed by a teenager, but again, this is another Alpina tradition and it suits the car's character perfectly.

All right, those pinstripes; they're known as the Deco-Set and are a hat-tip to the Alpina racecars of the 1970s and '80s. Again, don't take these off, your Alpina will drop through the centre of the Earth in value. These are also part-and-parcel of owning one of these cars. I'm not a massive fan of them.

But I'm all about that front spoiler, with the floating Alpina lettering that you can option in silver, high-gloss black or gold.

Inside, there are fewer Alpina additions, but they're nonetheless unmissable. There's the Alpina-badged steering wheel, and a new virtual instrument cluster, embossed headrests and  illuminated door sills.

There's also the little numbered plaque on the centre console which proves its authenticity, ours was number 49. Out of how many? I don't know. But I do know Alpina produces only about 1700 cars globally a year. Rolls Royce does about 4000. So, you can rest assured your B5 is exclusive.

At almost 5m long, 1.9m wide and 1.5m tall, the B5 is a large saloon, but having recently reviewed the Alpina B7 it feels small in comparison. How does it drive? We're getting there.

Geely is very proud of the Starray, of course, and the company gave a very detailed presentation on the thought behind the design - involving aerodynamics, Chinese ceramics and a video that appeared to show a Geely spaceship releasing the Starray into a barren landscape.

But to be perfectly honest, I wouldn’t know how to describe it to you. The Starrary is a very generic looking car to my eyes, at least. Of course it’s subjective, and there is a clear visual connection between the Starray and the EX5, which is nice. But it just doesn’t have any real visual impact that makes it stand out.

It’s the automotive equivalent of a blank expression. Maybe it’s because the brand is so new, but if you removed the badges, there’s nothing about the Starray that screams ‘I’m a Geely’, and it could be a car from any number of brands.

By comparison, there is a distinctive visual style to Geely’s rivals, namely BYD, both externally and internally, to give it character. Obviously the same is very much true for bigger brands like Hyundai, Kia and even Toyota.

Perhaps with more time Geely will make more of a design impact on our market, but for now it’s hard to say it really has any standout design elements.

Practicality is not really a BMW strong point no matter which model you pick. See, BMW mostly makes the car equivalent of uber-stylish and skin-tight active wear which looks good and performs brilliantly, but sometimes you just want pockets and a bit of room for your… um… bits and pieces.

So while there are two cup holders up front and two in the back, the bottle holders in the doors aren't huge, the centre console bin is on the small side, there's a hidy-hole in front of the shifter, the glove box is just a box for little more than gloves and there's no other great cabin storage options.

Legroom in the rear is good but not great, too - I'm 191cm tall and have about 30mm between my knees and the seat back in my driving position. Middle-seat passengers will also have to straddle the drive shaft hump in the floor. Headroom is restricted in the back, too (you could blame the sunroof) with my hair just skimming the headlining (I do have big hair).

Under that power tailgate, the B5's boot capacity is 530 litres which is 15L more than its big sister, the B7. There are two plastic storage areas either side of the luggage space for wet things. While there is one USB outlet in the front there aren't any in the rear.

The one area the designers do deserve a lot of credit for is the roomy cabin. Too often modern electric or hybrid SUVs compromise interior space in the name of aerodynamics, but the Starray has generous interior space.

The front seats are comfortable and roomy, but more impressive are the rear seats. They not only offer good kneeroom and head clearance, but the seats themselves are comfortable and supportive. 

As for cargo space, the boot has 428 litre of space, which is on par with BYD Sealion 6, but smaller than the 507 litres offered by the MG HS. Space can expand to 2065 litres with the second row dropped to load larger items.

Despite the modest boot capacity, the Starray doesn’t come with a full-size spare wheel, or even a spacesaver, and instead you have to make do with a tyre repair kit.

In terms of the multimedia system, there’s a huge 15.4-inch display that takes up a lot of space, and does look like someone just glued a big iPad to the dashboard. Then there’s the increasingly common 10.2-inch rectangular digital instrument display ahead of the steering wheel.

While this setup is highly functional, it does add to the generic design mentioned earlier. It also lacks any meaningful physical buttons, with the key audio and air-con functions all housed in the giant centre screen.

Standard on both Starray grades is Geely’s Connected Services, which includes a voice assistant, 4G connectivity, live traffic updates for the in-built sat-nav, over-the-air updates, as well as online streaming, remote vehicle functions and access to Geely’s own app store.

The over-the-air updates are important, because it will allow the company to change the car over time. For example, at launch it includes wireless Apple CarPlay, but Android Auto won’t be wireless until an over-the-air update early in 2026.

The Inspire features a premium sound system from Geely’s own Flyme brand, and it’s impressive. The 16-speaker, 1000W system is powerful and offers good clarity, so it’s worth the extra spend on the higher grade on its own.

As a mid-size SUV the Starray EM-i (which stands for E-Motive Intelligence) finds itself up against a wide variety of mid-size SUVs, including the popular Toyota RAV4, Kia Sportage and Hyundai Tucson hybrids, as well as the BYD Sealion 6, Chery Tiggo 7 and MG HS super hybrids.

To make sure the Starray stands out for more than just its name, Geely is hitting the market with a very sharp value proportion.

The Starray starts from just $37,490 (plus on-road costs), undercutting the BYD and MG, but not the Chery, which offers a drive-away price of $39,990. However, that’s for Geely's entry-level Complete variant, with the higher-grade Inspire starting at $39,990 plus on-road costs, to arguably make an even better value argument.

Standard equipment for the Complete includes 18-inch alloy wheels, LED headlights and tail-lights, keyless entry and ignition, power adjustable front seats with heating and an infotainment system run through a 15.4-inch display.

While the Inspire adds 19-inch alloys, a panoramic sunroof, power tailgate, ambient interior lighting and a 16-speaker, 1000-watt premium sound system to really ram home Geely’s value push.

The Alpina B5 uses the same 4.4-litre V8 engine found in the BMW M5 (and also the B7). But, and it's a big but, the M5 makes 441kW and 750Nm, while the B5 outdoes it with 447kW and 800Nm. Admittedly, the B5's torque arrives at the 3000rpm mark, while the M5's is all there from 1800rpm.

How does the B5 beat it? Alpina installed its specially developed twin turbochargers and intercoolers, a high-performance cooling system, a reconfigured air intake set up and a different exhaust system.

The B5, though, is a tenth of a second slower to 100km/h compared to the M5 with a time of 3.5 seconds, but it will blast on to a top speed of 330km/h while the M5 is limited to 250km/h in regular form and 305km/h with the optional M Driver's package.

Both uses the same ZF eight-speed automatic transmission with identical gear ratios, and both are all-wheel drive.

There is no mechanical difference between the Starray Complete and Inspire. Geely has developed a new naturally aspirated 1.5-litre four-cylinder petrol engine that pairs with an electric motor for a combined output of 193kW.

Power is sent to the front wheels only, with no all-wheel drive option. 

There are three driving modes - Pure, Hybrid and Power - with the former able to lock the car into EV-only driving, while the latter is able to combine the electric and petrol engine for maximum performance.

Even so, Geely’s 0-100km/h claim is only a modest 8.0 seconds and has a limited top speed of 170km/h, which is fine for Australian conditions.

The Alpina B5 needs petrol. By that, I mean it needs quite a lot of it if you want to enjoy it properly. What type of mileage does it get? Officially, it should use 11.1L/100km after a combination of urban and open roads, where as the M5 is set to 10.5L/100km.

That makes sense, the B5 produces more power and torque, and it's 85kg heavier than the M5 at 2015kg.

Our test car's trip computer was reporting 13.2L/100km after flying low over country roads and slow city piloting. The more time spent in the urban warfare that is the daily peak hour commute, the more that figure crept and hovered around the 15L/100km mark.

The electric motor is powered by an 18.4kWh lithium-iron phosphate battery, which provides a claimed EV-only range of 83km, which is good for a PHEV but no longer class-leading, with some now pushing into triple digits.

Thanks to the hybrid assistance, fuel consumption is rated at just 2.4L/100km, on the combined cycle. It’s worth noting that both of those figures are to the WLTP test cycle, not the more generous Chinese testing protocol.

With a 51-litre fuel tank and the 83km EV mileage, Geely claims a total combined driving range of 943km. However, as always, we must point out that it is not really possible to achieve that 2.4L claim once the battery is depleted.

One handy feature of these plug-in hybrids with the bigger batteries is the vehicle-to-load or V2L functionality, which allows you to draw power from the battery to power small electrical devices, such as laptops or camping equipment.

Ok, stay with me here. For this next bit you'll need a fresh egg, a lounge chair, and it might be a good idea to have some plastic bags and carpet cleaner on hand.

First, in front of the lounge chair flatten out the plastic bag and place the egg on it. Next, sit down on the chair and very carefully rest the ball of your foot on the egg with as little pressure as humanly possible.

This is exactly how little force you need to apply to the go-pedal of the B5 to accelerate from a standstill to 60km/h in about five seconds.

If anything sums up the driving experience of the B5, it's that sense of effortlessness.

Stomp on that accelerator, and you'll be shot to 100km/h in 3.5 seconds, without a hint of broken traction thanks to the all-wheel-drive system.

The ride should have been terrible on 20-inch wheels shod in low-profile rubber (Pirelli P Zero 255/35 front, and 295/30 rear), but the Alpina-tuned air suspension is close to miraculous in the way it cushioned and censored the potholes out of Sydney's worst roads. Yes, it can be a touch floaty, particularly in the Comfort Plus setting, but this is benchmark-setting stuff for a comfortable ride.

Don't expect this beast to roar. Unlike the M5, the B5 gets its work done without deafening everybody around it. Sure, the B5's V8 sounds amazing when you push it, but it's not brash, not loud and not lairy. Buy an M5 or Mercedes-AMG E63s if you want to be heard half a block before you get home, but you won't get that with the B5 and its exhaust system.

The B5 also handles well, but I have to say the engagement factor is low. I piloted it effortlessly through the twists and turns of my country test circuit and roads which normally have me grinning like a maniac behind the wheel had me feeling a bit disconnected in the B5. That air suspension, the numb steering and pedal actions make it difficult to ‘feel' the road.

It's highways where the B5 is a king, but even at 110km/h there's the sense that this car is still fast asleep and won't get out of bed for anything less than 150km/h - making it perfect for Germany's autobahns, but maybe not for here in Australia.

The good news is Geely gave the Starray a different ride and handling tune to what it offers in the Chinese market. The bad news is it’s the European tune.

Australian and European roads couldn’t be more different, with ours offering more potholes, bumps, dips, cracks and other imperfections that require more compliance than what’s needed for Europe’s typically smoother, less wrinkled roadways.

It means the Starray feels too firm for our back roads, but equally lacks body control at times too, so it’s not the most enjoyable SUV to drive on a winding country road. Around town the ride can get busy at times, but overall it feels better at lower speeds.

Just as importantly, the powertrain does a nice job in both conditions. It offers reasonable performance for this type of SUV, feeling slightly off the mark and effortlessly swapping between the electric motor and petrol engine.

We drove in EV mode initially and noticed the battery drained significantly in a short period, raising doubts about its ability to go 83km. However, as we switched to hybrid mode, we’ll have to reserve judgement and give Geely the benefit of the doubt when it comes to EV range.

Long story short, if Geely is serious about winning over Australian buyers, investing in local ride and handling tuning would help elevate the Starrary from just another imported SUV to something more memorable.

Geely has tried to tick all the important boxes on the safety front. In terms of passive protection the Starray has seven airbags, crucially including a centre airbag between the front occupants, which is considered necessary to achieve a five-star ANCAP score in an SUV this size.

The Starray EM-i does not currently have an ANCAP rating, however the EX5, with which it shares a platform, carries a maximum five-star rating.

As for the increasingly important active safety, there’s a comprehensive list, including autonomous emergency braking (AEB), adaptive cruise control, rear cross-traffic alert, lane keeping assist and a host of other systems reduced to a series of complicated acronyms.

However, like so many new models, while it ticks the boxes, the real-world application of these technologies is still a work-in-progress.

In particular the 'Intelligent Cruise Control' is poorly calibrated and brakes heavily for any sort of bend in the road, which is awkward and bordering on dangerous. On the freeway the Starray repeatedly slowed dramatically on gentle curves, at times wiping off more than 20km/h, leaving us feeling exposed to a potential collision from behind.

The driver attention system is another that needs more work. It’s bordering on hyperactive, sometimes activating when all you do is glance across to the central screen for a second or two. That’s not only irritating but leads you to turn off the system, thereby rendering it redundant.

In its defence, Geely is hardly alone in this department safety authorities - for now - continue to ignore real-world usage, but it’s still something the brand must address.

The Alpina B5 is covered by BMW's three-year/unlimited kilometre warranty. Servicing is recommended every 12 months or 15,000km.

As Geely and many other new brands are learning, it’s easy to launch a new model into Australia, but it’s a whole different story to deal with the aftersales care - servicing, warranty, etc.

“We want to ensure every day with Geely is a good day,” said Li Lei, CEO of Geely Australia.

To that end, Geely has partnered with some of Australia’s biggest dealer groups to quickly expand to 47 dealers in less than 12 months. At the same time it has built two Parts Distribution Centres in Australia and has 135 service venues, to ensure if anything does go wrong with an owner’s car it can be fixed and returned as soon as possible.

Geely is offering a seven-year/unlimited kilometre warranty for the Starray EM-i, along with an eight-year warranty of the battery pack. 

Servicing is annually or every 15,000km, whichever comes first, and with Geely’s Hybrid Assured Service Pricing you will pay $1932 over the first five years.

If you take up that offer and service with Geely, the company will also include seven years of roadside assistance too.