Audi SQ7 vs Denza B8

What's the difference?

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Denza B8 is an incredibly luxurious car that has a lot going for it, including three rows of seating, a 3.5-tonne braked towing capacity and an eye-popping price tag, but it's held back by its overall heft and cumbersome ride.

If you don’t absolutely need the third row of seating, the smaller B5 is arguably the better pick and while it’s also not perfect, it’s a very compelling package and you’ll be saving thousands of dollars in the process.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

There’s no way around it, the Denza B8 is a big car. It’s almost 5.2 metres long which makes it larger than a LandCruiser 300 Series and more in line with the likes of the Land Rover Defender 130.

It looks quite boxy and tough on the outside, though it doesn’t have any features that define it specifically as a Denza beyond the inconspicuous badging. There are many angles that are reminiscent of the aforementioned Defender.

The body lines look crisper than the smaller B5, as does the semi closed-off grille and LED light script that connect the big LED headlights.

Unlike the B5, the tailgate-mounted spare wheel is much more prominent in the B8 and this therefore exaggerates its heft, not in a good way.

Inside, it’s luxurious and high-end with lots of visual appeal. I particularly like the amount of soft-touch finishes around the cabin and the overall lack of glossy piano black.

While luxurious, there’s also a rugged edge to the interior. This is most present in the large grab handles which you do need to use when getting in and out.

The amount of physical buttons and switches inside is a nice touch as you don’t need to relate on the touchscreen all the time. The fact the gear shift lever rises up when you turn on the car also adds to the special, luxurious feel.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

Hopping into the B8 you need to acquaint yourself with how the flush door handles operate. Generally they pop open when you unlock the car but sometimes they can be a little delayed.

Also inside the car there are electronic door release buttons which are nowhere near as intuitive as regular door pull handles. Sure you’d likely get used to this over time but you’ll need to explain it to new passengers all the time.

The seats in Chinese cars usually look nice but aren’t that comfortable or supportive for long-distance journeys. The B8’s are the opposite, offering great support and almost limitless adjustability. Adding to this is the standard heating, ventilation and massage functions.

Ahead of the driver is a leather-wrapped steering wheel which feels nice and has plenty of physical buttons with a tactile click when pressed.

Behind this, the digital instrument cluster is clear and high-resolution and offers a number of different layouts and informative pages you can cycle through. This allows you to customise the display.

In the centre of the dashboard is the mammoth 17.3-inch touchscreen multimedia system which is the largest central screen I have seen in a car to date. It’s a big screen for a big car and Apple CarPlay satisfyingly takes up the entire screen.

Thankfully, the screen is snappy and has a native user interface that is easy to navigate around without getting lost. I particularly like the swipe-down control centre menu that allows you to change key settings without diving into sub-menus.

My only hassle with the screen is I struggle to reach the far left-hand side due to its overall size. Perhaps a trackpad would solve this.

As I noted previously, the amount of physical switchgear around the cabin makes adjusting key functions easy. Examples include physical buttons to change the drive mode, activate the surround-view camera, adjust the suspension position and switch between EV and hybrid driving.

In terms of storage up front there are two non-ventilated 50W wireless phone chargers, two cupholders with adjustable depths, a shallow storage section under the centre console, plus a fridge/hotbox under the centre armrest.

Moving to the second row and the luxury continues. The seven-seat model features a three-seat bench that three people can easily fit across as the floor is flat, whereas the six-seat model gets uber-plush captain’s chairs.

Regardless of variant, there’s plenty of room in the second row, even for adults.

Second-row amenities include a small screen on the back of the centre console box that allows you to change the climate control and change the seat heating/ventilation, among other functions.

There’s also a button that opens the fridge/coolbox so the second-row passengers can access it. This is a nifty touch though you’d want to make sure small fingers don’t get caught as the anti-pinch function isn’t the strongest.

A feature that’s unique to the six-seat version is a massaging function on the second-row captain’s chairs. This is a very cool touch that no other SUV at this price point offers.

Accessing the third row in the six-seat version is rather easy as you only need to walk down between the captain’s chairs. It’s also simple enough in the seven-seat version as long as you access it from the kerb side.

Third-row space is decent for adults, but this shouldn’t be surprising as the B8 is such a hulking vehicle. The backrests also recline allowing for extra comfort. Amenities include air vents in the headliner, USB-C ports and scattered storage. It’s enough for seats that will likely only get occasional use.

Around the back the B8 has a side-hinged tailgate which is a little problematic as you need to allow space for it to open up in parking spaces. This is hard when the car is already 5.2m long…

With all three rows upright there is 147L of boot space, which is fine, but this expands to a much more usable 920L with the third row folded.

The boot space is square and usable, though there is a large load lip which is body-coloured and would easily get scratched if you drop something on it. Not the best in a family-oriented vehicle.

Boot-related amenities include buttons to electronically fold the second and third row seats and lower the suspension to make things easier to load into the boot, a 12V socket, scattered hooks, as well as a small underfloor section to store the changing cables.

Although it stands out like a sore thumb, it’s great to have a full-size spare wheel on the back of the tailgate. This is very helpful in the unlikely and unfortunate event you get a puncture.

The 2026 Denza B8 line-up starts at $91,000, before on-road costs, for the seven-seat version, which is strategically just under the Luxury Car Tax (LCT) threshold, whereas the flagship six-seat version is $97,990, before on-road costs.

Despite nearing $100K, this notably undercuts key rivals like the Toyota LandCruiser 300 Series and Land Rover Defender by a considerable margin, especially once you take the level of standard equipment into account.

The B8’s closest rival is currently the slightly smaller GWM Tank 500 PHEV which is priced even more competitively at $77,990, drive-away.

As a base there are 20-inch alloy wheels, adaptive LED headlights, soft-close doors, a 12.3-inch digital instrument cluster, a 17.3-inch touchscreen multimedia system, 18-speaker Devialet sound system, tri-zone climate control, leather upholstery, plus heated and ventilated seats in the first and second row.

Moving up to the six-seat version brings second-row captain’s chairs with adjustable legrests and a massage function, as well as a digital rear-view mirror, head-up display and Nappa leather upholstery.

This amount of standard equipment in a car that’s under $100K is wild and should definitely be enough to put in your consideration list if you’re after a big, three-row SUV. The smaller B5 offers similar levels of specification but goes without the third row.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

Power comes from a plug-in hybrid set-up combining dual electric motors and a 2.0-litre turbo-petrol four-cylinder engine.

Total system outputs are a meaty 425kW and 760Nm. They need to be, as the B8 has a kerb weight of 3.3 tonnes. Despite this, Denza claims it can still do the 0-100km/h sprint in just 4.8 seconds.

Power is sent to all four wheels with a rear mechanical diff lock as standard across the line-up. A front diff lock is only offered on the six-seat version.

What’s most surprising about this big beast is it offers a segment-meeting 3500kg braked towing capacity. It also has up to 700kg of payload, depending on the variant.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

Feeding the dual electric motors is a 36.8kWh lithium iron phosphate (LFP) battery. Denza claims it allows for an electric range of 115km, according to NEDC testing.

The battery can also be used as a power source for appliances using vehicle-to-load (V2L) functionality at rates up to 6.6kW.

AC charging is offered at rates up to 11kW, whereas DC fast-charging is offered at rates up to 120kW.

Additionally, there’s a 91L fuel tank. Denza claims this allows the B8 to have a total range of 1040km (NEDC).

Fuel consumption depends on how often you charge the battery. Denza claims the B8 will use 2.0L/100km from 100 to 25 per cent battery charge and 9.9L/100km under 25 per cent battery charge, both according to NEDC testing. Regardless, this is better than all similarly sized petrol- or diesel-powered SUVs.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

Behind the wheel, the Denza B8 primarily acts as an electric vehicle (EV), meaning it’s largely quiet inside the cabin when driving around normally.

Once the battery charge gets down lower, the petrol engine typically switches on to top up the battery. It largely acts as a generator and a lot of the time you can’t tell whether it’s on or off.

You’ll likely only notice it if you floor the accelerator or go up a steeper hill. Even then the engine largely stays quiet and in the background.

When the battery charge gets down low enough and you gun it, the petrol engine can directly power the front wheels. This is rare, though, because the car leaves at least 25 per cent battery charge in reserve.

With 425kW and 760Nm thanks to the dual electric motors and 2.0-litre turbo-petrol engine, the B8 is far from slow. In fact, for a 3.3-tonne beast it absolutely hauls thanks to the instantaneous torque the electric motors provide.

However in the standard drive mode there is a noticeable input lag from when you push the accelerator pedal hard and when the car starts accelerating. This is reduced in the 'Sport' drive mode.

Although the B8 may produce lots of power and torque, it feels its weight. When you accelerate hard it pitches back dramatically, much like the Jeep Grand Cherokee. It’s much more pronounced than in the smaller B5, but still smile-inducing.

As standard, the B8 line-up gets an adaptive hydraulic suspension system that is claimed to be able to self-level the car. Despite this, the B8 gets a considerable amount of body roll regardless of which drive mode you select.

Many Chinese cars have floaty, comfort-oriented suspension tunes over firmer and a more dynamic-feeling ride, and the B8 is no exception. It feels like a 3300kg+ SUV.

The kicker is, like many body-on-frame vehicles, the ride gets busy on harsher roads with more frequent bumps. As a passenger you get jostled about in the cabin.

The steering tries to disguise the overall heft of this SUV but as a result it can feel overly assisted and vague at certain points. Depending on the drive it either artificially adds or reduces resistance.

Unlike the related BYD Shark 6, the B8 gets diff locks and a low-range mode which uses a clutch pack on the rear electric motor to allow for more controlled, low-speed crawling.

The adaptive hydraulic suspension allows the car to be lowered down or lifted up. In its highest mode there is a 890mm maximum wading depth.

Interestingly, compared to the smaller B5, the B8 feels more sorted off the beaten path. Its added heft helps round off bumps more easily, plus there’s added momentum behind it.

Lastly, in terms of noise, vibration and harshness (NVH), the B8 is a very quiet car to drive. As I mentioned above, the electric-first nature automatically makes this a quiet car.

Surprisingly, given the B8 is a huge 3.3-tonne box on wheels, there is very little road and wind noise. It seems Denza has put a big emphasis on sound insulation.

The Denza B8 received a maximum five-star ANCAP safety rating based on testing conducted on the related B5 in 2025.

There are 14 airbags which notably includes coverage for the third row, plus autonomous emergency braking (AEB), blind-spot monitoring, front and rear cross-traffic alert, adaptive cruise control, front and rear parking sensors and a surround-view camera.

The majority of the active safety systems do a good job, remaining in the background and only activating when absolutely necessary. However, the driver attention monitor is over zealous and struggles to detect your eyes when you’re wearing sunglasses.

Thankfully, you can turn this off using the touchscreen but it needs to be done every single time you drive the car.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.

The Denza B8 is covered by a six-year, 150,000km warranty, whereas the battery pack is covered by an eight-year, 160,000km warranty. There’s also three years of roadside assistance.

This isn’t a standout warranty in the mainstream market, though compared to premium marques it’s a notable step up.

Logbook servicing is required every 12 months or 20,000km, whichever comes first.

The first five years' of servicing totals $3762, which averages out to just over $750 per service. This is just a tad more than the smaller B5, but it’s much cheaper than premium rivals.