Audi Q7 vs Rolls-Royce Cullinan
What's the difference?

Audi Q7

$75,880 - $129,990

2025 price

View pricing & specs

Rolls-Royce Cullinan

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2025 price

View pricing & specs

Land Rover Discovery Sport

Mercedes-Benz EQ-Class

Mercedes-Benz G-Class

Mercedes-Benz G63

Mercedes-Benz GLA-Class

Mercedes-Benz GLB-Class

Mercedes-Benz GLC-Class

Mercedes-Benz GLE-Class

Mercedes-Benz GLS

Mercedes-Benz GLS-Class

Mini Countryman

Mitsubishi ASX

Mitsubishi Eclipse Cross

Mitsubishi Outlander

Mitsubishi Pajero

Mitsubishi Pajero Sport

Summary

2025 Audi Q7

2025 Rolls-Royce Cullinan

By Chris Thompson

By Stephen Corby

Safety Rating

Engine Type

Turbo V6, 3.0L

Turbo V12, 6.7L

Fuel Type

Diesel/Electric

Premium Unleaded Petrol

Fuel Efficiency

7.0L/100km (combined)

15.1L/100km (combined)

Seating

Likes

Extremely comfortable
Sensible tech and ergonomics
Design still looks current

Luxury
Silence
Effortless driving

Dislikes

Thirst for fuel
Lack of front row storage
Occasional drivetrain hesitation

Price
Still a bit difficult to look at
Ride can be floaty

2025 Audi Q7 Summary

The updated Audi Q7 is a bit of a game of ‘spot the difference’ - but even though it’s far from a new generation, the update is more than just some shiny new bits.

While the brand’s first SUV is still in its second generation, a bit of modernised design and some tech tweaks are aimed at keeping it in line with rivals, even as it nears a decade on sale.

As well as the new features, there’s also a new variant bound for Aussie showrooms. So, is it still up to the task?

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2025 Rolls-Royce Cullinan Summary

The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.

Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars.

All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.

Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.

Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.

Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.

The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.

And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.

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Deep dive comparison

2025 Audi Q7 2025 Rolls-Royce Cullinan

Verdict

Overall, changes to the Q7 aren’t quite revolutionary, but that’s okay because it was already a fantastic large SUV.

The fact Audi has kept the price around the same mark and introduced a cheaper entry-grade should be welcome news for prospective buyers.

But even the existing variants are capable and impressive family haulers… and now they’re just that little bit better.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Verdict

The Cullinan might not be the most beautiful or traditional Rolls-Royce, and it’s a shame modern success means providing an SUV option to everyone, but it’s still a remarkable machine, either to drive or just to sit in. It remains not just a marvel of engineering, but a marvellous of engineering. Hats doffed, old bean.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Audi Q7 vs Rolls-Royce Cullinan What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

Audi Q7 vs Rolls-Royce Cullinan
What's the difference?