Audi Q5 vs Omoda 9

What's the difference?

The new Q5 does a lot right even if it doesn’t feel as resolved from behind the wheel as I had expected.

It catapults one of the oldest premium SUV nameplates into this decade, and all three of its launch powertrain options are great, so you can’t really go wrong.

Each features the smoothness and efficiency of genuine hybrids backed by punchy turbo combustion thrills, while the increase in standard kit across the entire range is notable at a very reasonable price increase.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Proportionally, the new Q5 is quite a departure from its curvaceous predecessors, thanks to a more chiseled bodyline and stronger flares over its wheelarches. While this makes it the biggest stylistic departure for the Q5 ever, embracing its all-new PPC (Premium Platform Combustion) underpinnings, its stylistic motifs are still somehow very familiar.

The traditional Audi grille is maintained, although has been modernised with a geometric pattern and integrated highlight pieces depending on styling package, and even the light profiles manage to be somewhat familiar despite their twinkly new customisable LED elements and contemporary slimline appearance.

A closer look only makes the car feel more contemporary, with strong contours around its face and bumpers, which were absent from its more plain-looking predecessors.

In addition, the brand tells us the Australian market in particular has one of the highest levels of uptake of large wheels, so it offers a range of designs to choose from on the options list, many of which are on the larger side, despite the standard wheel being 19 inches.

The interior is where the biggest changes are. While Audi interiors have been familiar for the longest time, the new Q5’s interior appointments feel dropped directly out of its Q6 e-tron electric alternative.

The result is a completely re-thought approach to the interior design, which is now dominated by huge touchscreens as well as a collection of contemporary shapes and mouldings that transport the Q5 into the current decade.

Still, elements of familiarity are present. The seats feel like Audi seats, the materials are as you’d expect for the brand and the wheel is backed by familiar switchgear.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

While the interior might feel as modern as they come, it also brings with it some of the pitfalls of contemporary design themes.

The most obvious is the over-reliance on touch panels for controls. The most egregious example is the lack of physical buttons for the climate control, which is interacted with via a permanent part of the touchscreen, but it doesn’t end there.

On top of this, there are capacitive gloss finish panels for the steering wheel controls, and even a capacitive panel in the door to control the mirrors and lights. It all looks swish, but isn’t the best to use compared to just… buttons.

Apple CarPlay worked flawlessly in my time with various versions of the car, and the stock software is fast and crisp. Interestingly the digital instrument cluster is the most plain version of Audi’s usually stellar virtual instruments yet. Without the big animated cluster dials it used to have it feels a bit less fun to look at.

Adjustability and space is great for front passengers, as is the amount of visibility on offer, plus the seats are as comfortable as ever in all grades.

Storage is ample in the cabin, with big bottle holders in the centre console, large pockets in each door, and a halfway decent centre console. The phone charger sits tucked away at the front with the USB-C outlets and a volume dial.

The back seat is less impressive. The Q5 never had the most spacious second row in this mid-sized segment, but it’s disappointing to see this new-generation car hardly improves on the formula. It’s spacious enough for me at 182cm tall behind my own driving position, with enough room for my knees and airspace for my head, but it’s certainly not as spacious as many rivals. In addition, the centre position is compromised by a huge rise in the floor, making it a hard pitch for an adult to sit there.

On the plus side, there’s plenty of amenities with bottle holders in each door, a further two in the drop-down armrest, netted pockets on the backs of the front seats, and an entire third rear climate zone with touch panel temperature control and physical air vents. There’s also two USB-C outlets.

One trade-off for the small second row is a large boot. It measures 520 litres with five seats up, or 1473L with the second row down. It also comes with a few neat things like a net and sliding cover.

Unfortunately, while there’s a small amount of underfloor storage, there’s no spare wheel, with Audi only offering a tyre repair kit.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

Here’s where things get interesting. Despite featuring three carryover engine options, the Q5’s big upgrade is the introduction of a hybrid system.

The brand calls this technology MHEV+, which I think is underselling what the system can actually do. Normally a mild hybrid (MHEV) system consists of higher-voltage electrics to assist auxiliary systems and take a small amount of load off the engine, or provide a more robust stop/start system, but this new Audi tech consists of an 18kW/230Nm electric motor placed after the seven-speed transmission that can motivate the entire vehicle under electric power for small periods. It can recapture up to 25kW of energy and is supported by a 1.7kWh battery pack.

The three engine options supported by this include the base TFSI 2.0-litre four-cylinder turbo front-wheel drive (150kW/340Nm), the mid-spec TDI 2.0-litre four-cylinder turbo diesel (150kW/400Nm) exclusively in all-wheel drive, or the SQ5’s 3.0-litre turbo-petrol V6 (270kW/550Nm).

There’s no disappointments here. All powertrains feel up to the task, and for those of you waiting for an all-wheel drive base petrol or a plug-in hybrid, the brand assures us both are on the way soon.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

All engine options are also relatively efficient, although the total fuel reduction from the introduction of this new MHEV+ hybrid technology is surprisingly small. Audi says it saves up to 0.74L/100km and 17g/100km of C02, which doesn’t sound like a lot for a system that can pull the whole car.

Regardless, fuel consumption is 5.7L/100km for the TFSI 2.0L FWD petrol, 5.4L/100km for the TDI 2.0L AWD diesel, or 7.6L/100km for the 3.0-litre petrol V6 SQ5. The emissions are also relatively low for a premium SUV.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

To drive the Q5 is familiar in some ways and less familiar in others. The initial impression is good, with each variant being relatively quiet on the road, offering a nice adjustability and driving position, with great visibility around the car.

The new powertrain options are all a joy to pilot, with all feeling punchy and smooth-shifting through the seven-speed auto. This smoothness is helped along by the introduction of the new MHEV+ tech, which can push the car along at reasonable speeds without needing the engine to assist.

It might not be quite as punchy as some other hybrid systems in terms of overall assist, but it’s certainly better than other systems we’ve seen on the market that barely help with driving or smoothness, and end up being a cynical emissions-saving device. It’s nice to see this tech is a step forward for the brand.

The familiar Q5 driving points are mostly intact, too, with the most notable upgrade being the ride comfort. This car is much more adept at dealing with road imperfections than its predecessor, with a softer suspension response.

This having been said, I expected more from this ground-up new platform. Each version of this Q5 I sampled felt less dynamically engaging than its predecessor. The usually sharp Audi steering tune feels a bit disconnected in this new car, with a little bit too much electrical and software assist, and the suspension, while more comfortable, isn’t as engaging in the corners.

It, too, lends the car a disconnected feeling over undulations and corrugations, giving the new Q5 an overall less resolved feeling from behind the wheel than I would have liked. The previous car was a bit sharp, but at least it was consistent in the way it responded to the road.

The previous car started to feel old towards the end of its run. Previous Audi owners will enjoy how this new car catapults the nameplate into this decade in terms of its cabin ambiance and general demeanour, it would have just been nice to see the consistency return, too.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Audi continues to offer its fairly standard five-year and unlimited kilometre warranty with five years of roadside assist and this is paired with the option of a five-year service plan.

This costs an additional $3520 ($704 per year) for the 2.0-litre variants, or $3560 ($712 per year) for the 3.0-litre V6-powered SQ5. Servicing is required every 1500km or 12 months.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.