Audi Q5 vs Omoda 9

What's the difference?

The updated Audi Q5 Sportback TFSI is a strong example of a luxury base-grade SUV, ticking most of the boxes in styling, comfort and features. It may not always outperform its rivals on paper, but it delivers where it counts, offering a refined, practical and engaging package that will satisfy.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Q5 Sportback is the more attractive sibling when compared to the standard SUV, with a shape that feels more dynamic and sport-oriented. The updated design dials back the sharper creases of the previous model in favour of softer curves, paired with slim matrix LED headlights. The revised 'Singleframe' grille has strong presence and the full-width rear light treatment adds to the Sportback’s visual appeal. Overall, it’s a very handsome vehicle.

Inside, the interior glow-up is immediately noticeable. The large new display takes centre stage in a redesigned dashboard that looks clean and appropriately sophisticated. 

There’s a good mix of materials throughout the cabin, including the beige leather upholstery, although the presence of hard plastics reminds you that this is still a base grade. Even so, the cabin largely hits the right notes for a luxury entry point.

There are a few details that don’t quite land for me. The door-mounted control panel on the driver's side feels busy and a little fiddly to use, and creates an oddly sized and positioned pull handle that just doesn’t feel nice to use. And this is very much a nitpick, but the black stitching on the beige seatbelts catches my eye all the time. None of these are deal-breakers, but they stand out in an otherwise well resolved interior.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Up front, the cabin feels spacious and comfortable, with plush (heated) electric seats, while the driver also benefits from a two-position memory function, which is a plus if the car is shared. My main gripe is the short seat bases, which become noticeable on longer drives.

In the rear, comfort largely holds up, though space is better suited to two adults due to the high transmission tunnel. The 40/20/40 split-folding rear seat is a practical inclusion and helps when juggling passengers and longer items.

Storage is mostly well considered. There’s a generously sized glove box and a couple of useful storage bins in each door, although the centre console is on the smaller side. The dedicated phone tray is a highlight, housing the wireless charging pad, two USB-C ports and a 12-volt socket. Both rows get cupholders and bottle storage, while rear passengers also benefit from USB-C ports, climate control, directional air vents and map pockets. Overall, there’s just enough space and amenity for adults or teens to remain comfortable.

Technology is handled by the updated media display, which features a responsive touchscreen and a menu system that’s easy enough to navigate. Wireless Apple CarPlay and Android Auto are quick to set up, and the built-in satellite navigation is clearly laid out. That said, the near-total absence of physical buttons may frustrate some, with functions like climate control buried within the touchscreen. The number of pop-up disclaimers on start-up also feels excessive.

Boot space is where the Sportback’s sloping roofline has the biggest impact. Load height is limited, and capacity tops out at 515L with all seats in place, making it the smallest in its segment, albeit only by around 10L. I like the deep underfloor storage, along with the cargo cover, net and hands-free powered tailgate. However, the lack of a spare tyre, replaced by a repair kit, is a deal-breaker for me as a country driver, though it may matter less to those with easier access to repair services.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The Q5 Sportback TFSI is front-wheel drive and powered by a 2.0L four-cylinder turbo-petrol engine paired with a mild-hybrid system. Combined outputs sit at 150kW and 340Nm, which places it toward the lower end of the segment when stacked against rivals such as the Genesis GV70 2.5T and Mercedes GLC300 Coupe offering 224kW/422Nm and 190kW/400Nm, respectively.

On the road, however, there’s still plenty on offer for everyday driving, with power delivery feeling smooth and accessible. The seven-speed transmission shifts effortlessly, helping the Q5 Sportback feel refined and easy to live with, even if outright performance isn’t its headline feature.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The Q5 Sportback TFSI has a claimed combined (urban/extra-urban) cycle fuel consumption figure of 5.7L/100km and paired with its 65L fuel tank offers a theoretical driving range of up to 1140km. An impressive result on paper.

After a mix of long highway driving and my usual urban runaround, real-world consumption settled at 5.8L/100km, which is almost spot on.

It also highlights the Q5 Sportback TFSI’s performance/efficiency trade-off. While its outputs are modest relative to some rivals it rewards you with excellent economy in real-world use.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

There’s enough power in the base grade to keep things engaging on the open road, whether overtaking or maintaining pace, with a reassuring sense of reserves and smooth, punctual delivery.

Despite the firmer suspension, ride comfort remains high thanks to the newly tuned damping system, which absorbs bumps without sacrificing road feedback. The cabin is quiet at speed and at low speeds the car can switch to its hybrid system for extra refinement.

I’m not a huge fan of the adaptive steering assist, particularly on winding roads, as it can overcorrect at times. Overall, though, the Q5 Sportback delivers enjoyable, sporty dynamics.

Visibility is good from the front and sides, while the rear window is a little on the small side. It’s easy to get accustomed to the car’s dimensions and a clear 360-degree camera view comes standard across all grades, providing a clear view that automatically activates during low-speed manoeuvres. Parking this car is straightforward and stress-free.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The Q5 Sportback comes with Audi’s five-year/unlimited km warranty, which also includes complimentary roadside assistance - all fairly standard at this end of the market. A five-year pre-paid servicing plan is available for $3520, which is cheaper than the pay-as-you-go option, though it’s not the most competitive compared with some rivals. For instance, BMW offers the same coverage for $2475, while the Genesis comes with complimentary servicing.

You can also extend the service period by two years with the 'Audi Advantage Package' for an additional cost. Services are spaced at sensible intervals, every 12 months or 15,000km, whichever comes first, making maintenance straightforward and predictable.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.