Audi E-Tron vs Rivian R1S

What's the difference?

The e-tron S looks mean, feels premium, and blends serious power with surprising grace under pressure. I still can’t shake the feeling I had with the standard e-tron, though, that this car is an Audi sports SUV first and an electric car second, and its weight holds it back from being as fun to drive as I think some rivals are.

If you love Audi and you want to go electric without stepping into something too unfamiliar it’s a great option. If you want an electric car which takes full advantage of what the next generation of technology can offer, keep an eye out, there’s plenty of fresh metal on the way.

While there are some obvious signs that the R1S is Rivian’s first mass-market vehicle, the good news for the company is that its problems are not impossible to overcome. The suspension needs retuning to improve the ride quality and the multimedia system’s software needs upgrading. But even with those issues the R1S left a positive impression.

This is a very stylish SUV with great space and excellent performance, that also happens to be electric, rather than relying on being electric as its primary selling point.

Rivian has put more effort into the design and finishes than many of its EV rivals and the result is a vehicle that can genuinely compete with the established premium players with more credibility.

The only catch is there’s no clear timeframe for when, or even if, this generation of R1S will make it to Australia. The brand has repeatedly spoken of its hopes of entering the market here without locking anything in, but given the current state of the EV sales it may pay off to wait until the conditions are right for a new, premium player to try its luck here.

The e-tron S looks properly mean, with its adjustable ride-height suspension and enormous wheels combining nicely with the extra subtle sporty highlights to make for a squat SUV which clearly means business.

The width is especially evident with those accentuated wheelarches and the lines set by the lower wing to draw your eyes out to its edges. In profile it's easy to see its long wheelbase and tapered rear roofline, giving even the SUV a slinkier frame than you may be used to when looking at the comparatively boxy Q5.

The thing that strikes me about Audi’s e-tron range, though, is how little a departure it is. It ambiguously slots somewhere above the Q5 and below the Q7, but sticks very closely to the German brand’s styling script.

Sure, it looks a bit lower to the ground, and a bit meaner than you might expect for an EV, but it’s not as much of a departure as Jaguar’s I-Pace or BMW’s iX.

I suppose the biggest advantage here is nobody is going to say the e-tron’s overall visage is controversial, and certainly, it will appeal to existing fans of Audi’s design.

Inside it follows much the same theme, with all the key touchpoints and styling elements nearly identical to other Audis in the range, if not very similar.

It feels like a sensible, refined place in the cabin, with the only whacky pieces being the extra touchscreen for the climate unit and the strange thumb-operated shifter mounted on a floating piece which looks and feels like it could be the throttle control for a jet engine.

The dash is a bit more integrated and modern than in the conservative Q5 or Q7, with the air vents leading to the digital instrument cluster as part of an aesthetic three-terrace design which runs across the entire dash and into the doors.

The screens which appear in place of wing mirrors take a bit of getting used to. Aside from those notable departures, the interior continues the theme of sticking closely to the Audi formula, providing a more modern space which will still be familiar to existing fans of the brand.

Design is another area where Rivian has carved out a unique position for itself. Whereas other brands, including Tesla, have focused on simplicity and aerodynamic efficiency, Rivian has given the R1T a unique style that looks interesting, different and most definitely not plain.

The oval daytime running lights make every R1S and R1T stand out from a mile away, even on LA’s busy freeways. The overall design is high quality and manages to strike a good balance between aesthetics, aerodynamics and practicality - even if it doesn’t suit everyone’s personal taste.

The cabin is worth highlighting in particular, because rather than go for the ‘minimalist’ look that so many brands are going for these days, with as little switchgear and different trims as possible to keep costs down, Rivian has opted for something more complex and, frankly, more impressive.

There’s a level of craftsmanship, a great mixture of premium materials (including some striking light wood options) that make the R1S feel like a stylish and relaxed environment inside the cabin. Our particular example had a great mixture of colours, textures and patterns that really elevated the cabin experience.

The technology is also nicely integrated into the design, rather than being the focal point, like so many other modern electric vehicles. It still offers the same level of technology - a pair of screens - but doesn’t rely on them to carry the design of the interior.

As an electric vehicle, the e-tron has certain advantages over its combustion equivalents, and overall makes for an accomplished family-sized SUV. But there are areas where more could be done to take advantage of its high-voltage features and abundant footprint.

Up front in the cabin is a good place, with both occupants treated to lavish seats with plenty of head and legroom, great adjustability, and plenty of width in the cabin.

The finishes are beyond premium with thick chunks of well-padded leather meeting your elbows, hands, and knees at every point. As always the lovely Audi switchgear exists in most places, but the removal of solid toggles and buttons in favour of an extra touch panel feels unnecessary.

There’s still a physical volume knob, and while the climate touchscreen is plenty large enough to have a shortcut button for every function without needing a sub-menu, it feels like you have to move your eyes too far from the road to know you’re going to jab it in the right spot.

Even the main touch panel has an interesting haptic feedback effect for each press, designed to mimic the solidly-sprung button hardware the brand has used in the past.

The screen looks amazing and is fast and sharp, key hallmarks of computer hardware that's up to the task, although the resolution is so high the touch elements when using Apple CarPlay end up being a little small and hard to stab at while you’re trying to keep your eyes on the road.

For storage there’s a big bottle holder and bin in the doors, a large cutaway with a storage tray, dual bottle holders, and power outlets in the centre, with a further smallish storage area under the armrest console.

Unlike some EVs there’s no huge cutaway under what was traditionally considered the transmission tunnel, although there is a small bay with the USB-C ports.

The rear seat feels good for space, with an almost flat floor and decent legroom and width, although headroom could be better.

There are netted pockets on the backs of the front seats and decently-sized bottle holders in the doors, with a further set in the drop-down armrest.

The quad-zone climate with its own touch panel and adjustable centre vents is a nice touch in the rear, as is the set of USB-C ports below. The hard backings to the front seats and built-in sun blinds our car had will even be great for kids.

The boot measures in at 660 litres, which is high for the segment. It fit our three-piece CarsGuide demo luggage set with room to spare, and that's despite the massive battery pack under the floor.

There’s auxiliary storage, too, with a further bay under the boot floor and a second small tray situated under the bonnet, both useful for keeping your charging paraphernalia.

The R1S comes standard as a seven-seat SUV, split across three rows (two in the first row, three in the second row and two in the third row). Space across the three rows is fairly typical for an SUV of this size, which is to say generous up front, good in the second row and a little bit tight in the back.

What is good though, is the length of the cabin allows for quite a spacious boot even with the third row in use, which is definitely not something all seven-seat SUVs can claim. Using a direct conversion from Rivian’s specifications that list cargo capacity in cubic feet, the R1S has a claimed 498 litres with the third row in use and up to 1331L with the third row folded down. There’s also 314L under the bonnet and another 144L underneath the boot floor (although that comes at the expense of a spare tyre).

As mentioned in design, Rivian has nicely integrated the technology into the cabin, with the 12.3-inch digital driver display and 15.6-inch central multimedia touchscreen feeling like a natural part of the car rather than a centrepiece. Rivian has also managed to incorporate eight USB-C charging ports spread around the cabin to keep everyone’s devices charged up.

However, while the technology is nice from an aesthetic design perspective, the same cannot be said about its useability. Like Tesla, Rivian has opted to go it alone with its multimedia system and has developed its own Google-based software that is not compatible with either Android Auto or Apple CarPlay. That would be acceptable, although still disappointing, if the system worked as well as Tesla’s, however the Rivian system is very slow. It repeatedly took several seconds to load between the various functions, which may not sound like long, but when you’re trying to get back to the navigation so you don’t miss your freeway exit a few seconds can make a big difference.

But, honestly, in this day-and-age, systems like this should work quickly and seamlessly, so it’s an area Rivian needs to improve.

On a positive note, Rivian does have some cool accessories for the R1S including what it calls a ‘Camp Speaker’ which is a US$400 option that it integrates into the sound system but is also removable, so you can pull it out of the centre console and listen to your music if you’re around the campfire or having a picnic.

When we drove the R1T in 2023 Rivian was still in the ramp up stage of production and was limited with what it could offer customers. Fast forward to 2025 and the brand now has both the R1T and R1S available with dual or tri motor powertrains, with a quad-motor powertrain expected by the end of the year.

The R1S Dual Standard begins the range at US$75,900 (approx. A$118,000), the R1S Dual steps it up to US$83,900 (A$130k) and the R1S Tri-motor completes the current line-up at US$105,900 (A$165k). While those prices are definitely in the premium end of the market the R1S is actually cheaper than the Tesla Model X, which is still on sale in the US market, and starts at US$86,630 (A$135k) and stretches to US$101,630 (A$158k).

For more context, the Audi Q8 e-tron starts at US$74,800, the BMW iX from US$87,250 and the Mercedes-Benz EQE from US$77,900.

Standard equipment across the range includes the 12.3-inch digital instrument display, 15.6-inch multimedia touchscreen, dual-zone climate control, heated and ventilated front seats, heated steering wheel, eight-way power adjustable driver and passenger seat and panoramic glass roof, so it certainly has premium levels of equipment.

We drove the range-topping RS1 Tri-motor which, aside from an extra motor, gets standard 22-inch alloy wheels, a dynamic glass roof, a soft-touch suede textile headliner as well as unique colour and trim options.

The S-branded e-tron sets itself apart from the rest of the range with a seriously powerful set of three motors. There are two on the rear axle, and one on the front axle.

The total combined output of this collection is 370kW/973Nm, which for a combustion car, would be unprecedented.

To be fair, these figures are under a ‘boost’ mode, with the car generating a still strong 300kW/800Nm in most situations.

The three motor drivetrain allows for an electric version of Audi’s ‘quattro’ all-wheel drive system which the brand says can react to changes in 30 milliseconds and move torque appropriately.

The system is rear-biased, and in the name of efficiency the front motor is only used when required under acceleration or cornering.

As mentioned earlier, there are currently three versions of the R1S available, each with a different powertrain. 

The Dual Standard AWD has, unsurprisingly, dual motors (one at the front and one at the rear) which make a combined 397kW/827Nm. That’s enough for it to launch 0-60mph (0-96km/h) in just 4.5 seconds. The R1S Dual AWD has the same power, torque and acceleration figures, however it gets Rivian’s Large battery, which we’ll detail below.

The Tri-Motor AWD obviously has three motors, one on the front axle and two on the rear, which naturally provide more power, 633kW/1495Nm. With so much power and torque the Tri-motor is wickedly fast, taking just 2.9 seconds to launch 0-60mph.

If, for some reason, the Tri-Motor isn’t fast enough for you, Rivian has released the details on the Quad-Motor. It will have two motors on each axle providing a staggering 764kW (that’s 1025-horsepower!) and 1624Nm, enough to rocket it from 0-60mph in just 2.6 seconds and across the quarter mile in 10.5 seconds.

The e-tron may be electric, but it’s also a performance car. To that end, its energy consumption, relative to the field, is behind the pace.

In fact, at a whopping 27.8kWh/100km, driving the e-tron around feels like the electric equivalent of steering a big V8.

It produced one of the highest consumption numbers I have seen from any EV during my time with it. Considering this number is even below the WLTP consumption number, which is 28.4kWh/100km, that's not great.

For comparison, the Mercedes-Benz EQC's official number is just 20.8kWh/100km, while the Jaguar I-Pace consumes 21.2kWh/100km according to the WLTP procedure.

Yes, they aren’t performance cars in the same sense, but it’s still a big difference.

I made sure to take it out and stretch the e-tron’s legs to assess its performance in its more sporty driving modes, but the majority of my time with the car was spent in a more comfort-oriented setting and with the regenerative braking set to maximum.

Possibly as a result of its real-world consumption, my car was showing about 350km of range on a full charge, a little below the official WLTP number of 364km, although it is worth noting the enormous 21-inch alloys do their part to reduce the range. The car ships with 20-inch wheels in Europe.

The good news is the e-tron is capable of charging fast, with its max DC charging speed set at 150kW (allowing for a 5.0-80 per cent charge time for its 95kWh battery of 30 minutes), and its AC charging speed set at 11kW, which allows a slow-charging time of around seven hours.

If you intend to park on the street or live in a unit where installing charge infrastructure is impossible, I would strongly recommend you consider the 22kW AC charging upgrade which will cut the AC charge time in half.

While there are few public stations currently capable of the full 22kW in Australia, it will future-proof your car for ideal convenience charging for when they're more commonplace. 

Rivian offers three different battery types across the three variants, each with a different driving range. The R1S with the Standard battery (92.5kWh) has a claimed 434km driving range, the R1S Dual with Large battery (109.4kWh) extends that to 530km, while the Tri-Motor comes standard with the Max battery (141.5kWh) that has an impressive 597km of range.

It is worth noting, though, that those range claims are based on US EPA estimates, rather than either the WLTP or NEDC methods usually used.

Charging times vary depending on the type of charger used, in the US Tesla has given access to its network to other EV brands and the Rivian is available with a plug adaptor to use a Tesla charger. The R1S is capable of charging up to 220kW, which means it takes approximately 40 minutes to take the battery from 10 to 80 per cent. 

Does the e-tron live up to the promise set by sporty Audis which have come before it? The answer is interesting.

There is no doubt the e-tron S is rapid, at times absurdly so. If you stick it in the required S mode and hunker the suspension down, planting the accelerator makes its claimed 0-100km/h sprint time of 4.5 seconds suddenly very real.

It lurches ahead without so much as a squeak from its enormous tyres, grabbing the road with its front axle as it warps you forward.

So yes, this electric performance car is no doubt quick. It is also heavy. Weighing in at a tare mass of 2830kg, the e-tron S is quite literally massive.

The trouble is, while its powerful electric motors are great at overcoming this gravitational obstacle in a straight line, it’s in the corners and at low speeds where you feel every bit of it.

The e-tron crashes over larger bumps, it’s suspension struggling to deal with the combination of its weight and low-profile tyres, while it can also feel cumbersome in the corners around town.

The suspension is better at levelling things out once you gain a bit of pace, and the tyres work with the all-wheel drive system to put in a Herculean effort when carving up bends at speed, but there’s the ever-present lurch of weight always working against you.

This feeling isn’t helped by the steering tune, which even in its most comfort-oriented setting feels hefty and slow to turn. In the default sport mode, ‘dynamic’, it takes effort to push this car around corners.

Despite the unsettling feeling of it, though, the car holds on for dear life, and I never once felt as though the tyres were remotely in danger of breaking traction when put under pressure.

Is it a performer, then? Absolutely, there’s something mind bending about a vehicle so heavy going so quickly.

Does it feel fun to drive? Less so. I enjoyed the connectivity of the Porsche Taycan offers at speed more than I enjoyed the e-tron S, and its weight and girth demand a nice wide piece of tarmac for you to really wring it.

It’s far from a darty and engaging car like the Q5 can be despite its mammoth power outputs.

Elsewhere, the drive experience feels very Audi, though. The touchpoints and feedback are mostly familiar, as are the software and ergonomics.

The virtual wing mirrors are more of an inconvenience than anything else. This car is already hard to see out of, with big C-pillars and a tall belt line, and the digital exterior mirrors offer what feels like a limited angle of vision and make it extra hard to see out at night.

Some things fall to the wayside a little. The e-tron’s drive system almost hides the regenerative braking setting several menus deep, which, once activated, allows you to set it using the paddle-shifters on the wheel.

Audi says the regen will account for nearly 30 per cent of the car’s range, which is odd because even at the highest setting it feels a bit mild, relying on the user to manually operate the brake for a ‘blended braking’ mode to make up the difference.

It’s a bit of a stretch from the single-pedal driving modes offered on some rival cars.

My theory here, as with this car’s look and feel, is the e-tron is primarily designed to be familiar to an existing Audi customer, or someone coming out of a purely combustion premium rival.

The R1S and R1T are Rivian’s first mass-produced cars, and it shows. It’s not all bad news by any stretch, but there are some major issues the brand will need to address in the future if it wants to succeed globally (or even just in the US). 

The biggest issue is the ride, which just doesn’t feel as well resolved as the more established brands that have been designing, developing and building cars for decades. The R1S isn’t bad to drive by any stretch, but the ride is too firm at times and it also lacks control and feels too soft at others. 

All R1S grades come standard with Air Suspension that has multiple levels of firmness and can adjust the ride height. However, in the ‘normal’ setting the ride feels too busy, with the heavy (3096kg) SUV skittering over the imperfections in the road rather than absorbing them. The problem is, if you adjust the suspension to the softer setting it lacks control and has a tendency to bounce over bigger bumps and take a few seconds to settle. This was particularly noticeable on LA’s concrete freeways, but it would be an issue on any road with undulations or joints.

But while the ride needs improvement, the R1S has strengths in other areas - namely performance. The Tri-motor AWD we sampled had immense punch from its three motors and it certainly felt like 633kW and 1495Nm was on tap. We didn’t test its acceleration claim officially, but any take-off could be made into a rapid one with just a squeeze of the accelerator pedal. 

The R1S is also capable of towing up to 3500kg, so it’s a strong and capable SUV too, rather than just a speedy EV.

Another strength is the regenerative braking system. There are multiple settings but we found the lowest regen was the best option, as it still provides powerful regen but is more progressive than the more powerful modes.

The R1S comes loaded with safety equipment across the range, including eight airbags, adaptive cruise control, autonomous emergency braking, blind spot monitoring, forward collision warning, lane departure warning, lane keeping assist and rear cross-traffic alert.

It also comes with what’s called the ‘Rivian Autonomy Platform’ that includes 11 cameras and 12 ultrasonic sensors for mild-autonomous functionality in specific circumstances, such as freeway driving or on well-marked roads. 

Audi has followed its Volkswagen parent in upgrading its warranty to five years and unlimited kilometres, finally leaving BMW and its three-year warranty behind.

The e-tron’s high-voltage battery components are covered by a separate eight-year and 160,000km warranty, but the big win, especially in this premium segment, is the first six years of servicing (covering three 24 monthly or 30,000km visits) is free.

Oh, and your public charging is largely free for the same period too, as Audi throws in a six-year ChargeFox subscription.

Six years pretty much cost-free? Audi, how far you’ve come.

Rivian offers a four-year/80,000km warranty for the R1S vehicle as a whole, as well as a separate battery pack and drivetrain specifically. The Standard battery is covered for eight years/190,000km while the Large and Max batteries are covered for eight years/240,000km.

As for servicing, Rivian uses an app-based system, which allows owners to schedule a service at any time via the app and then either have a Rivian technician come to your home for a small service or drop it off at a service centre if it’s a bigger job. The app is also connected to the car, so if the car’s own diagnostic system recognises a problem, it can prompt you to book a service proactively.