Audi E-Tron vs Mercedes-Benz EQE

What's the difference?

The e-tron S looks mean, feels premium, and blends serious power with surprising grace under pressure. I still can’t shake the feeling I had with the standard e-tron, though, that this car is an Audi sports SUV first and an electric car second, and its weight holds it back from being as fun to drive as I think some rivals are.

If you love Audi and you want to go electric without stepping into something too unfamiliar it’s a great option. If you want an electric car which takes full advantage of what the next generation of technology can offer, keep an eye out, there’s plenty of fresh metal on the way.

The Mercedes-Benz EQE350 4Matic is an electric sedan that will comfortably house your family. My son really liked this one, the ambient lighting in particular!

It has enough power to satisfy the drivers out there and a driving range that will make you feel at ease. But the boot is small and this car will suit families whose kids are out of the pram stage best. I really like the safety and standard features on the EQE but the ongoing costs are a bit expensive for an EV.

The e-tron S looks properly mean, with its adjustable ride-height suspension and enormous wheels combining nicely with the extra subtle sporty highlights to make for a squat SUV which clearly means business.

The width is especially evident with those accentuated wheelarches and the lines set by the lower wing to draw your eyes out to its edges. In profile it's easy to see its long wheelbase and tapered rear roofline, giving even the SUV a slinkier frame than you may be used to when looking at the comparatively boxy Q5.

The thing that strikes me about Audi’s e-tron range, though, is how little a departure it is. It ambiguously slots somewhere above the Q5 and below the Q7, but sticks very closely to the German brand’s styling script.

Sure, it looks a bit lower to the ground, and a bit meaner than you might expect for an EV, but it’s not as much of a departure as Jaguar’s I-Pace or BMW’s iX.

I suppose the biggest advantage here is nobody is going to say the e-tron’s overall visage is controversial, and certainly, it will appeal to existing fans of Audi’s design.

Inside it follows much the same theme, with all the key touchpoints and styling elements nearly identical to other Audis in the range, if not very similar.

It feels like a sensible, refined place in the cabin, with the only whacky pieces being the extra touchscreen for the climate unit and the strange thumb-operated shifter mounted on a floating piece which looks and feels like it could be the throttle control for a jet engine.

The dash is a bit more integrated and modern than in the conservative Q5 or Q7, with the air vents leading to the digital instrument cluster as part of an aesthetic three-terrace design which runs across the entire dash and into the doors.

The screens which appear in place of wing mirrors take a bit of getting used to. Aside from those notable departures, the interior continues the theme of sticking closely to the Audi formula, providing a more modern space which will still be familiar to existing fans of the brand.

Love it or leave it, the swoopy design of the EQE sedan is decidedly modern with a shiny black grille that features a repeated Mercedes-Benz star motif and the aerodynamic covers on the 20-inch alloy wheels.

The nose is snubby and dips down too low for it to look sexy but the rear earns some design points with its elegant proportions, 3D ‘helix’ LED lights and cute spoiler.

The chrome accents around the windows and the illuminated flush door handles add some pizzazz, too.

I’m not a massive fan of its exterior looks but the interior is gorgeous! The dashboard features an 12.8-inch touchscreen multimedia system and a 12.3-inch digital instrument panel that pull your focus with their crystal-clear graphics but they need to, because the dashboard has a whole lotta empty space which looks a tad boring.

The side air vents are styled like jet turbines but are a little finicky to manoeuvre.

The black suede-like headliner creates a plush aesthetic but when you open the panoramic sunroof, the cabin is downright airy.

The door panels, which double as a grab handle, house the window and side mirror controls and its super handy to have the seat-configurator and memory functions on the door itself, rather than the side of the seat. This positioning makes them much easier to see!

Mercedes has added LED ambient-strip lighting around a lot of the interior, including the front seats, which has a massive wow factor at night time.

The ambient lighting can be adjusted up to 64-ways and also features a dynamic element where the lights pulse (under certain selections) when you accelerate. 

As an electric vehicle, the e-tron has certain advantages over its combustion equivalents, and overall makes for an accomplished family-sized SUV. But there are areas where more could be done to take advantage of its high-voltage features and abundant footprint.

Up front in the cabin is a good place, with both occupants treated to lavish seats with plenty of head and legroom, great adjustability, and plenty of width in the cabin.

The finishes are beyond premium with thick chunks of well-padded leather meeting your elbows, hands, and knees at every point. As always the lovely Audi switchgear exists in most places, but the removal of solid toggles and buttons in favour of an extra touch panel feels unnecessary.

There’s still a physical volume knob, and while the climate touchscreen is plenty large enough to have a shortcut button for every function without needing a sub-menu, it feels like you have to move your eyes too far from the road to know you’re going to jab it in the right spot.

Even the main touch panel has an interesting haptic feedback effect for each press, designed to mimic the solidly-sprung button hardware the brand has used in the past.

The screen looks amazing and is fast and sharp, key hallmarks of computer hardware that's up to the task, although the resolution is so high the touch elements when using Apple CarPlay end up being a little small and hard to stab at while you’re trying to keep your eyes on the road.

For storage there’s a big bottle holder and bin in the doors, a large cutaway with a storage tray, dual bottle holders, and power outlets in the centre, with a further smallish storage area under the armrest console.

Unlike some EVs there’s no huge cutaway under what was traditionally considered the transmission tunnel, although there is a small bay with the USB-C ports.

The rear seat feels good for space, with an almost flat floor and decent legroom and width, although headroom could be better.

There are netted pockets on the backs of the front seats and decently-sized bottle holders in the doors, with a further set in the drop-down armrest.

The quad-zone climate with its own touch panel and adjustable centre vents is a nice touch in the rear, as is the set of USB-C ports below. The hard backings to the front seats and built-in sun blinds our car had will even be great for kids.

The boot measures in at 660 litres, which is high for the segment. It fit our three-piece CarsGuide demo luggage set with room to spare, and that's despite the massive battery pack under the floor.

There’s auxiliary storage, too, with a further bay under the boot floor and a second small tray situated under the bonnet, both useful for keeping your charging paraphernalia.

Mercedes uses the term ‘saloon’ for its sedans and this term highlights the space each passenger will enjoy in the EQE sedan! There is plenty of head and legroom up front and you don’t feel like you’re on top of your co-pilot, either.

The electric front seats are comfortable with their adjustable lumbar control and extendable under-thigh support. The kinetic function on both also make longer journeys an absolute pleasure.

The rear seats are well-padded and you get limo-like legroom but the swoopy roofline does cut into the headspace. I’m comfortable enough with my 168cm (5'6") height but someone with a few inches over six-foot may not be.

You’re spoiled for choice when it comes to individual storage options with large middle and centre consoles, the latter can be made even larger because the two cupholders are retractable.

There is a massive shelf underneath them that has a handy elastic strap for larger items, like a handbag. The glove box is on the shallow side but both doors have a drink bottle holder and storage bin.  

In the rear, individual storage is also decent with two map pockets, two retractable cupholders in the fold-down armrest, as well as a drink bottle holder and storage bin in each door.

The other amenities in the rear are good with a couple of reading lights and directional air vents. I would have preferred to have seen climate control, too, but there’s enough here to satisfy.

The technology looks high-end but is relatively simple to operate once you get used to the Mercedes-Benz operating system.

The touchscreen multimedia screen has haptic feedback, which just means it vibrates when you touch it, and built-in satellite navigation with an augmented reality feature.

The digital instrument panel is customisable and the coloured head-up display is easy to see.

It is simple to connect to the wireless Apple CarPlay and there is also wired Android Auto.

Charging options are fantastic throughout the car with four USB-C ports and a wireless charging pad to choose from up front.

However, it’s annoying to use the charging pad if you’re also using the cupholders as its awkward to try and get a phone in and out of the housing. In the rear there are another two USB-C ports.

For the class, the boot isn’t massive at 430L and the wheels do cut into the width but it’s been big enough for my shopping errands.

You get a tyre puncture repair kit in the EQE sedan and I like the way you can electrically fold the rear seats if you need extra storage space. Having the hands-free powered boot lid is very convenient. 

There are three models for the EQE sedan and our test model is the mid-spec 350 4Matic grade, which will cost you $144,900, before on-road costs. It manages to slide into being the most affordable compared to its rivals and it has a tonne of features. 

Front occupants enjoy creature comforts like heated and electrically-adjustable front seats that feature four-way lumbar support, extendable under-thigh support, as well as, three-position memory function. They also have a ‘kinetic’ function which I liken to gentle stretching.

Premium items include a panoramic sunroof, black headliner, dual-zone climate control, AMG floor mats, 360-degree view camera system, Burmester 3D sound system, hands-free powered boot lid and electrically folding rear seats (access to the controls are via the boot lid).

The built-in satellite navigation also features an augmented reality feature, which shows dynamic directions overlaid on a video feed. Some might call this gimmicky but it does help navigating a city with all of the little laneways!

On the exterior you get 20-inch alloy wheels with aerodynamic covers and a glossy black grille that features a repeated Mercedes-Benz star motif.

There are a few cool lighting features on the EQE like the Mercedes-Benz logo projected from the side mirrors, a 64-way coloured ambient lighting system and something that Mercedes calls ‘Digital Light’ – which are LED HD adaptive projector-like headlights.

The S-branded e-tron sets itself apart from the rest of the range with a seriously powerful set of three motors. There are two on the rear axle, and one on the front axle.

The total combined output of this collection is 370kW/973Nm, which for a combustion car, would be unprecedented.

To be fair, these figures are under a ‘boost’ mode, with the car generating a still strong 300kW/800Nm in most situations.

The three motor drivetrain allows for an electric version of Audi’s ‘quattro’ all-wheel drive system which the brand says can react to changes in 30 milliseconds and move torque appropriately.

The system is rear-biased, and in the name of efficiency the front motor is only used when required under acceleration or cornering.

The 350 4Matic is an all-wheel drive with two electric motors that have a combined power output of 215kW and a massive 765Nm of torque. The lithium-ion battery has a large 90.5kWh capacity.

The 350 4Matic has a 0-100km/h sprint time of only 6.3-seconds but it feels gusty and you get a tummy-sucking sensation when you have to put your foot down.

The e-tron may be electric, but it’s also a performance car. To that end, its energy consumption, relative to the field, is behind the pace.

In fact, at a whopping 27.8kWh/100km, driving the e-tron around feels like the electric equivalent of steering a big V8.

It produced one of the highest consumption numbers I have seen from any EV during my time with it. Considering this number is even below the WLTP consumption number, which is 28.4kWh/100km, that's not great.

For comparison, the Mercedes-Benz EQC's official number is just 20.8kWh/100km, while the Jaguar I-Pace consumes 21.2kWh/100km according to the WLTP procedure.

Yes, they aren’t performance cars in the same sense, but it’s still a big difference.

I made sure to take it out and stretch the e-tron’s legs to assess its performance in its more sporty driving modes, but the majority of my time with the car was spent in a more comfort-oriented setting and with the regenerative braking set to maximum.

Possibly as a result of its real-world consumption, my car was showing about 350km of range on a full charge, a little below the official WLTP number of 364km, although it is worth noting the enormous 21-inch alloys do their part to reduce the range. The car ships with 20-inch wheels in Europe.

The good news is the e-tron is capable of charging fast, with its max DC charging speed set at 150kW (allowing for a 5.0-80 per cent charge time for its 95kWh battery of 30 minutes), and its AC charging speed set at 11kW, which allows a slow-charging time of around seven hours.

If you intend to park on the street or live in a unit where installing charge infrastructure is impossible, I would strongly recommend you consider the 22kW AC charging upgrade which will cut the AC charge time in half.

While there are few public stations currently capable of the full 22kW in Australia, it will future-proof your car for ideal convenience charging for when they're more commonplace. 

The 350 4Matic has an official energy consumption figure of 17.6kWh. My average sat round 16.9kWh and that is after a lot of open road driving. Happy with that.

With a driving range of up to 590km, I didn’t feet any range anxiety!

The charging port is a Type 2 CCS which will accept up to 170kW on DC, which means you can charge it from 10 - 80 per cent in 33 minutes. On an 11kW system, you can see that time jump to just under 10hrs.

Does the e-tron live up to the promise set by sporty Audis which have come before it? The answer is interesting.

There is no doubt the e-tron S is rapid, at times absurdly so. If you stick it in the required S mode and hunker the suspension down, planting the accelerator makes its claimed 0-100km/h sprint time of 4.5 seconds suddenly very real.

It lurches ahead without so much as a squeak from its enormous tyres, grabbing the road with its front axle as it warps you forward.

So yes, this electric performance car is no doubt quick. It is also heavy. Weighing in at a tare mass of 2830kg, the e-tron S is quite literally massive.

The trouble is, while its powerful electric motors are great at overcoming this gravitational obstacle in a straight line, it’s in the corners and at low speeds where you feel every bit of it.

The e-tron crashes over larger bumps, it’s suspension struggling to deal with the combination of its weight and low-profile tyres, while it can also feel cumbersome in the corners around town.

The suspension is better at levelling things out once you gain a bit of pace, and the tyres work with the all-wheel drive system to put in a Herculean effort when carving up bends at speed, but there’s the ever-present lurch of weight always working against you.

This feeling isn’t helped by the steering tune, which even in its most comfort-oriented setting feels hefty and slow to turn. In the default sport mode, ‘dynamic’, it takes effort to push this car around corners.

Despite the unsettling feeling of it, though, the car holds on for dear life, and I never once felt as though the tyres were remotely in danger of breaking traction when put under pressure.

Is it a performer, then? Absolutely, there’s something mind bending about a vehicle so heavy going so quickly.

Does it feel fun to drive? Less so. I enjoyed the connectivity of the Porsche Taycan offers at speed more than I enjoyed the e-tron S, and its weight and girth demand a nice wide piece of tarmac for you to really wring it.

It’s far from a darty and engaging car like the Q5 can be despite its mammoth power outputs.

Elsewhere, the drive experience feels very Audi, though. The touchpoints and feedback are mostly familiar, as are the software and ergonomics.

The virtual wing mirrors are more of an inconvenience than anything else. This car is already hard to see out of, with big C-pillars and a tall belt line, and the digital exterior mirrors offer what feels like a limited angle of vision and make it extra hard to see out at night.

Some things fall to the wayside a little. The e-tron’s drive system almost hides the regenerative braking setting several menus deep, which, once activated, allows you to set it using the paddle-shifters on the wheel.

Audi says the regen will account for nearly 30 per cent of the car’s range, which is odd because even at the highest setting it feels a bit mild, relying on the user to manually operate the brake for a ‘blended braking’ mode to make up the difference.

It’s a bit of a stretch from the single-pedal driving modes offered on some rival cars.

My theory here, as with this car’s look and feel, is the e-tron is primarily designed to be familiar to an existing Audi customer, or someone coming out of a purely combustion premium rival.

With the amount of power the 350 4Matic model has, it’s no wonder I enjoy driving it! The motor is responsive and the car doesn’t shift around when you have to put your foot down, either.

The EQE handles beautifully on the road where it feels stable and sure of itself. It tackles corners without breaking a sweat and the steering is crisp.  

The ride comfort is high quality with suspension that smooths out bumps without feeling floaty. The cabin space is quiet even at higher speeds.

There are three levels of regenerative braking – none, normal or strong – ‘strong’ enables a one-pedal driving experience.

It’s responsive enough that you’re confident using it in stop/start city traffic but it wigs me out how the brake pedal moves by itself when activated!

I have kept the level at the default ‘normal’ setting but do tend to turn it off whenever I need to reverse because it can cause a ‘bunny hop’ effect at lower speeds.

The EQE is super easy to park with a clear 360-degree camera system, as well as, front and rear parking sensors. 

The EQE comes jammed pack with safety features and I think the 'Pre-Safe' systems are cool.

For example, a pre-crash audio tone will transmit through the speaker system when an imminent collision is detected. It elicits a reaction from your inner ear that dampens sound when the accident occurs. 

Other features that come standard, are LED daytime running lights, forward collision warning, rear cross-traffic alert, lane keeping aids, lane departure warning, intelligent seat belt reminders, front and rear parking sensors, 360-degree view reversing camera, traffic sign recognition, driver fatigue monitor, and adaptive cruise control with stop and go functionality.

The EQE also has rear collision emergency stop and stolen vehicle tracking. The autonomous emergency braking with car, pedestrian, and rear detection is operational from 7.0-80km/h (up to 250km/h for car detection).

The EQE achieved a maximum five-star ANCAP safety rating from testing done in 2022. There are a whopping 10 airbags, including a front centre airbag and drivers knee bag.

Back seat passengers also get side chest airbags, whereas its usual to only see these on the front row.

Families will be happy to see ISOFIX child seat mounts on the rear outboard seats and three top tethers, but two seats will fit best. There’s plenty of room for front passengers when you install a 0-4 rearward facing child seat.

Audi has followed its Volkswagen parent in upgrading its warranty to five years and unlimited kilometres, finally leaving BMW and its three-year warranty behind.

The e-tron’s high-voltage battery components are covered by a separate eight-year and 160,000km warranty, but the big win, especially in this premium segment, is the first six years of servicing (covering three 24 monthly or 30,000km visits) is free.

Oh, and your public charging is largely free for the same period too, as Audi throws in a six-year ChargeFox subscription.

Six years pretty much cost-free? Audi, how far you’ve come.

On the EQE you’ll enjoy a five-year/unlimited km warranty and the battery is covered by a 10-year or up to 250,000km warranty (whichever occurs first) – which is better than most.

You can pre-purchase either a three-, four-, or five-year servicing plan and the five-year plan costs a flat $3555, or an average of $711 per service.

That’s quite expensive for an EV and the servicing intervals are more in line with a fuel-based car than an EV at every 12-months or 15,000km, whichever occurs first.