What's the difference?
Audi’s flagship is the A8, a long, luxurious sedan where being driven is often as important as doing the driving.
To put this ultra-premium machine in context, it competes with other German heavyweights like BMW’s 7 Series and, of course, the Mercedes-Benz S-Class as well as Porsche’s Panamera. Not to mention the Lexus LS or Maserati’s Quattroporte.
What’s life like at the top of the Audi pyramid? Stay with us to find out.
From a few paces back, the Q6 e-tron is easy to mistake for just another Audi.
After all, Audi, perhaps above all its contemporaries, has established such a consistent look and feel for its entire range.
But this is no regular Audi. The brand tells us the Q6 e-tron is the most significant new vehicle it has launched in a decade.
Underneath its familiar visage, Audi is so excited about the Q6 e-tron because it brings with it a ground-up new-vehicle platform, which brings with it some forward leaps when it comes to technology.
But does being new actually make the Q6 e-tron a good car? We went to its Australian media launch to find out.
The Audi A8 swims in a luxury car shark tank where those paying the big dollars expect top-shelf everything. It delivers a serene driving experience whether you’re in the front or the back, in a superbly engineered and executed luxury sedan package. Not perfect, but very, very impressive.
The Q6 e-tron knocks the luxury SUV formula out of the park, regardless of the fact it’s an electric vehicle. It has a slick, sporty feel, a high level of standard equipment for a premium car and at least on paper it’s a solid EV with plenty of driving range.
But here’s the thing: To me, the Q6 e-tron feels exactly how you would expect it to. It’s the same Audi formula, just upgraded for the electric age and in an era where rivals both old and new are using this once-in-a generation opportunity to truly innovate, there’s something a little disappointing about that.
The A8 is close to 5.2 metres long, yet instantly recognisable as an Audi thanks mainly to its evenly weighted proportions, gently curved roofline and overall high-waisted design. Worth noting its drag coefficient (Cd) is an impressively slippery 0.25.
The characteristic look is accentuated by the brand’s signature, six-sided grille, in this instance highlighted by a matrix of high-relief chrome accents. And typically angular LED Matrix headlights sit either side.
Check out our video review for the carefully orchestrated animation they run through when the car is unlocked.
The car looks equally svelte and contemporary from the rear, with just the right amount of chrome lifting the tone and multi-spoke 20-inch rims filling the wheel arches nicely.
As you’d expect, the top-shelf look and feel continues inside with the seats trimmed in aniline leather, perforated on the front and outer rear positions, with genuine hide also covering the centre console, door rails and armrests, steering wheel and upper dashboard.
Fine grain ash wood inserts sit alongside brushed metal elements and a meticulous attention to detail is obvious… everywhere.
For example, the interior door handle design has been thoroughly thought through, requiring a simple underhand tap to open the door, rather than the more conventional, and ergonomically convoluted, ‘over the top’ movement.
Three sleek screens dial up the tech - a 10.1-inch multimedia interface at the top of the centre stack, an 8.6-inch display below it for heating and ventilation, and a 12.3-inch version of Audi’s ‘Virtual Cockpit’ in the instrument binnacle.
And the spacious rear is the epitome of cool, calm Teutonic form and function. You feel relaxed the moment you get in, and isn’t that the primary aim of a car like this?
At a distance, the Q6 sticks to the same Audi formula. An inoffensive overall shape with the same core design cues as something like a Q5 are all part of the plan according to the brand, as it attempts to make the idea of switching to electric as easy as possible for its loyal buyers.
Things like the inverted grille (where there’s body colour where black would normally be) framed by a sporty black insert in the shape of Audi's usual combustion grille feels more tactfully executed than Mercedes’ attempt to bring an electrified touch to its EQ range.
Up close though, I must admit this car looks a bit meaner than your average Q-series SUV. The way the wheels sit wide and bold, accentuated by the inflated wheel arches (or blisters as Audi calls them) give the Q6 a tough feel, sitting boldly on its haunches.
Audi fans will love the exterior design, and it may convert some to electric car buyers, but it’s hard to see this car bringing new buyers into the fold, especially with more radical designs out there to catch the eyeballs of aspirational EV buyers.
Inside, Audi has traded away the somewhat ageing feeling of the outgoing Q5 for something much more tech-y in the Q6. The dash is dominated by the three large screens, which are also sharp, fast and responsive, with improved software this time around.
It is a lot though. While the exterior design plays it safe and the interior avoids the kind of obnoxiousness of an overbearing portrait-oriented screen, it feels almost unnecessary for every grade to get the three-screen layout.
Elsewhere the textures and patterns feel the part, and there’s no shortage of attention to detail when it comes to soft trims down the centre console, or clever new air vent fittings, for example.
Space is luxury, be it a large house, a first class seat or a spacious car, and at nearly 5.2 metres long with a close to 3.0m wheelbase the Audi A8 measures up.
Even before you get in, the doors have an amazing sense of solidity and quality. It’s like opening and closing a bank vault… if that huge circular door had a power-assisted soft-close function.
There’s copious amounts of space for the driver and front passenger with lots of storage including a lidded box between the front seats, complete with a two-piece longitudinally split top design, so you can sneak your half’s open without displacing your neighbour’s elbow.
The door bins are decent but there isn’t a specific cut-out for bottles, so it’s more a case of laying them down than standing them up. There’s also a handy covered cubby at the end of the door armrests.
The glove box is a good size and there are two cupholders under a pop-up cover in the centre console.
Of course, the back is where space really counts, and there’s as much room as you’d find in, well… a limo.
Sitting behind the driver’s seat, set for my 183cm position, I enjoyed copious amounts of head, shoulder and legroom.
There are electric sunblinds for the rear and rear side windows, controlled by buttons in the door as well as the rear seat remote, a 5.7 inch OLED display housed in the beautifully trimmed fold-down centre armrest (which also has a soft close function!). The remote also allows adjustment of the lighting and climate control. Classy.
There’s a shallow storage box and twin cupholders in the armrest, medium size door bins and hard shell pockets on the front seat backs. The rear armrests also feature a small lidded cubby.
In terms of connectivity and power options there’s wireless Android Auto and Apple CarPlay, a USB-A and USB-C in the front, and an identical pair in the rear, as well as a 12-volt socket in the front and two in the back.
Boot volume is a useful 505 litres (VDA) and the lid is electric, with gesture control. It’s able to easily swallow our three-piece luggage set or the bulky CarsGuide pram. And while the rear seats don’t fold there’s a ski port door to accommodate long items. Just make sure you use the tie-down anchors in the boot to ensure they’re properly secured. There’s a handy netted section behind the left wheel well and a cargo net is included.
Maximum towing capacity, for a braked trailer, is 2.3 tonnes (750kg unbraked) and in more good news, the spare is a space-saver rather than the increasingly prevalent inflator/repair kit.
This brings us nicely across to practicality, because along with the enormous set of screens, the Q6 brings with it a significant reduction in the amount of switchgear available. The centre console still features a physical volume dial, and there are a handful of shortcut buttons, but the climate functions are exclusively controlled via touchscreen menus.
Additionally, the Q6 features an array of haptic buttons on the steering wheel (which some will remember, were much maligned on Volkswagen products) alongside a huge haptic panel on the driver's side door controlling everything from the headlights to the windows and mirrors.
It feels as though Audi has dressed the cabin up with new stuff rather than cost-cutting, which is often the case with its rivals. To Audi's credit, these functions are well enough laid out they didn’t bring much frustration on our test drive. Mercifully the screens are fast so adjusting functions is instantaneous, but these features are never as easy to use as physical buttons when you’re trying to concentrate on the road.
No matter how well they work, not everyone will love them (especially rusted-on Audi buyers who will be used to a decent array of physical switches).
There’s plenty of storage in the cabin. The doors feature a big pocket and bottle holder, with a further two bottle holders in the centre with adjustable ridges and a gloss roller cover to keep things tidy when you’re not using them.
Up front there’s a large storage bay with the phone charger mounted vertically on its side to minimise the amount of space it uses. The centre console box is shallow but extends quite far under the console owing to the car’s electric platform, and the array of charging ports are easy enough to reach.
As usual with Audis, the front seats are bolstered nicely and there’s no shortage of adjustment on offer to find a comfortable seating position.
The back seat is spacious enough, although I was expecting more for a car on a new EV platform designed to be larger than the already-spacious Q5. At 182cm tall I have decent, but not a massive amount of room behind my own driving position, with airspace for both my knees and my head. As a saving grace here, the floor is more or less flat and the car is quite wide so the centre position will still be useful for a full-sized adult.
Storage comes via bottle holders and pockets in each door and nettings (which I don’t love as they tend to age poorly) on the backs of the front seats. Unlike the Q5 the rear row is fixed instead of on rails, but it does feature individually folding seat backs, which means you can drop the centre position to put long objects in the cabin and still have two rear passengers (kind of like a ski port, but better).
The boot measures 526 litres (or 1529L with the rear seats down) which seems about right, although we didn’t have a chance to test it with our usual luggage set. It has some space under the floor for the storage of cables, although like many EVs it doesn’t have a spare wheel, only an inflator kit. It also has a frunk, which measures 64 litres. These spaces might seem like a bit of a gimmick but the Q6 comes with a clever little fitted duffle bag which slots perfectly into the void where you can keep both your wall socket and Type 2 to Type 2 charging gear.
With an entry price of $202,700, before on-road costs, the A8 is in the thick of it amongst its full-size primo sedan competitors from Europe and Japan. Specifically, BMW’s 740i MHEV ($272,900), the Lexus LS500h ($195,920), Maserati Quattroporte GT ($210,990), Mercedes-Benz S450 ($244,700) and Porsche’s Panamera ($207,800).
By definition, a luxury car should be loaded to the gunwales with features that make life on the road that little bit easier. And aside from the performance and safety tech we’ll cover shortly, the highlights from a very lengthy standard equipment list are - 20-inch alloy rims, metallic paint, adaptive cruise control, digital matrix LED headlights, digital OLED tail-lights, full keyless entry and start, power-assisted door closing, power boot lid (with gesture control), a panoramic sunroof, heated, ventilated and massaging electrically adjustable front seats, heated front armrests and extended leather trim (centre console, door rails and armrests, steering wheel and upper dashboard).
Also included are ambient interior lighting (with 30 colours and six colour profiles), four-zone climate control, electric sunblinds for the rear and rear side windows, ‘Audi Connect’ navigation and multimedia (with voice and handwriting recognition), wireless Android Auto and Apple CarPlay, 17-speaker 730-watt Bang & Olufsen audio (with digital radio) and a colour head-up display.
There’s a lot more, and the A8 can hold its head high in terms of pricing and features relative to its $200K price tag and the competition.
Before we dig into the literal nuts and bolts of the Q6 e-tron, let’s first take a look at its price-tag and where it sits in Australia’s premium car landscape.
The range consists of three variants, which start with the base Performance grade from $115,500 (all prices before on-road costs) and remains rear-wheel drive for range and efficiency.
Next is the mid-spec Quattro, at $122,500. As the name implies, this version brings with it all-wheel drive via a second motor on the front axle. Finally, the top-spec SQ6 at $151,400 scores a significant bump to power outputs and adds some more sport-oriented equipment to the range.
All three grades come with the same massive 94.9kWh (usable) battery pack with correspondingly healthy driving range. The range is also loaded with standard equipment, leaving each grade differentiated primarily by increases in performance.
The base car comes with 19-inch alloy wheels, Matrix LED headlights, and the full suite of screens and software, consisting of a 14.5-inch OLED multimedia touchscreen in the centre, an 11.9-inch digital instrument cluster, and a 10.9-inch passenger multimedia display. It also scores wireless Apple CarPlay and Android Auto connectivity, with a wireless charger up front. The base speakers are a 10-speaker 180-watt sound setup.
Leather seats are standard across the range as are heated front and rear seats with tri-zone climate control, a power tailgate, and white interior ambient lighting.
Stepping up to the Quattro adds a full suite of S-Line bodywork with black interior headlining as well as 20-inch Audi Sport alloys, sport leather seats with the S logo, a three-spoke steering wheel and sports pedals.
Finally, the top-spec SQ6 adds 21-inch two-tone alloys, red brake callipers, adaptive air suspension, aluminium-look mirror covers and roof rails, acoustic glazing for the front windows, a panoramic sunroof, rear privacy glass, colour ambient interior lighting, and an electrically adjustable steering column.
If you like the idea of some of those additional features further up the range, but would prefer a lower grade, Audi has you covered, with the ‘Tech Pro’ package adding the transformative air suspension, as well as OLED tail-lights and electric steering column ($4900).
Meanwhile the ‘Style Package’ adds the S-Line exterior features, black highlights, and privacy glass to the base car with 20-inch alloys for $5500, or black highlights, privacy glass and 21-inch wheels to the Quattro for $3600.
Finally, the Premium package adds a panoramic glass roof, the AR head-up display, Bang and Olufsen audio system, colour ambient lighting, acoustic glass and high-output USBs otherwise only available on the SQ6 for $8900 on the Performance or Quattro grades.
The level of customisation via packages is a nice touch, although the jumps between grades aren’t huge (in the context of a $100k+ car) to begin with, so I’d caution keen shoppers to keep an eye on the final price. For example, if you add the Tech Pro, Style Package and Premium Package to the Quattro, you end up at $139,900. At this price it’s not much of a stretch to get the additional power of the SQ6, no?
How does the range compare to its rivals? Well Audi promised it wouldn’t partake in the constant price adjusting some of its rivals have engaged in to try to maintain an edge. As a result, the Q6 range kicks off lower than equivalent versions of the BMW iX and Mercedes-Benz EQE SUV, while being neck-and-neck with the Polestar 3.
This segment’s biggest challenge will be ahead of it though with the introduction of alternative and often more ambitious offerings from Chinese automakers. Will the likes of the Zeekr 7X and BYD’s incoming Denza brand, both of which will undoubtedly be more affordable, make a mark on Audi’s customer base? Time will tell.
The Audi A8 50TDI is powered by a 3.0-litre turbo-diesel V6 engine sending 210kW (from 3500-4000rpm) and 600Nm (from 1750-3250rpm) to all four wheels via an eight-speed automatic transmission (with ‘Tiptronic’ sequential manual shift function) and Audi’s quattro constant all-wheel drive system using a self-locking centre differential.
It also features a 48-volt electrical set-up for mild hybrid functionality built around a belt connected starter/generator, AC to DC converter and a 48-volt lithium-ion battery.
With energy recovery of up to 12kW from regenerative braking, it enables the A8 to regularly coast with the engine switched off and helps the extended stop-start system to operate smoothly.
A lot of the bigger innovations for the Q6 e-tron can’t be as easily seen because they’re primarily a result of its new platform. This Premium Platform Electric (PPE) architecture is new to Volkswagen Group and is designed specifically by and for Audi and Porsche rather than the MEB platform which underpins both the Q4 e-tron from Audi and ID.4 from Volkswagen.
Benefits include a primarily rear-drive orientation, the ability to accommodate more sophisticated suspension layouts, software capable of reaching deeper into the car (when it comes to updates), and of course a new electrical architecture with the capability to support 800-volt systems.
Power is impressive across the range. The base Performance puts out 225kW/485Nm from its rear motor, and can sprint from 0-100km/h in 6.6 seconds. The Quattro adds a second motor on the front axle, which combines with the rear motor for totals of 285kW/580Nm. It can sprint from 0-100km/h in 5.9 seconds.
The range-topping SQ6 ups power significantly to 360kW/580Nm from its dual motors, lowering the 0-100km/h sprint time to just 4.3 seconds using launch control.
Audi’s official fuel economy number for the combined (ADR 81/02 - urban, extra-urban) cycle is 6.6L/100km, the 3.0-litre turbo-diesel V6 emitting 175g/km of CO2 in the process.
Over a week of city, suburban, and some freeway running we averaged 11.1L/100km, which is acceptable for a 2.1-tonne luxury sedan.
Also worth noting the standard stop-start system works beautifully thanks to the 48-volt starter/generator.
You’ll need 82 litres of diesel to fill the tank and using the official number, that translates to a range of just over 1240km, which drops to around 740km using our real-world figure.
Driving range is excellent no matter which variant you pick. You’d hope so given the size of this car’s nickel-manganese cobalt battery pack. The usable 94.9kWh capacity grants the Performance 558km of range, the Quattro 542km of range, and the SQ6 568km of range, all measured to the WLTP standard.
The 800-volt architecture which forms part of the new PPE platform unlocks ultra-fast DC charging times, which are impressive given the size of the Q6 e-tron’s battery pack.
A claimed peak charging speed of 270kW will take the battery from 10 to 80 per cent in just 21 minutes if you can find a fast enough charger. Audi says the charging system is optimised to maintain its peak charging for as long as possible (something we’ll have the opportunity to test at a later date, although we’ve found these claims to ring reasonably true for the e-tron GT on the older J1 platform).
On a slower AC charger (the kind you might find at the local shops), the maximum charging speed is an acceptable 11kW, although the max rate of 22kW would be nice to see. At 11kW to charge from 10 to 100 per cent will take around eight hours. In an unusual touch, the Q6 gets a second AC charging port on the driver’s side to go with the AC/DC combo port on the passenger side.
Sadly, there’s no vehicle-to-load or vehicle-to-grid features for the Q6 e-tron range, particularly given the size of its battery pack. While you might not use these features initially, it would be good to have them long-term as more use-cases become apparent.
When it comes to energy efficiency the Q6 e-tron’s official numbers are 19kWh/100km for the Performance, 19.5kWh/100km for the Quattro, or 18.4kWh/100km for the SQ6. Interestingly, the SQ6 has the most impressive efficiency rating, which, according to Audi is due to the lower ride height and better aerodynamic performance afforded by the air suspension.
The consumption numbers are about on-par for a vehicle this size, but are far from impressive numbers I’ve seen in the real world on similarly sized rivals like the Ford Mustang Mach-E for example. As we were jumping in and out of vehicles on this launch, expect a more thorough real-world efficiency evaluation at a later date.
Despite extensive use of aluminium in the ‘ASF’ platform and body panels, the A8 tips the scales at a sturdy 2095kg, yet Audi says the A8 will accelerate from 0-100km/h in just 5.9 seconds. And with 600Nm of peak torque available across a flat plateau from 1750-3250rpm this big four-door gets up and goes hard when asked to.
At more sedate speeds you’re occasionally reminded there’s a diesel engine under the bonnet, with that characteristic engine and exhaust noise only making their presence felt under pressure.
In fact, under normal circumstances, noise, be it the engine, tyres or wind is minimal, thanks to a combination of the car’s aero-efficient shape, thick acoustic glass and other sound-deadening measures throughout the car.
The eight-speed auto transmission is suitably smooth, with the central shifter or wheel-mounted paddles able to make snappy sequential ‘manual’ shifts.
There are four drive modes in the ‘Drive Select’ system - ‘Comfort’, ‘Auto’, ‘Dynamic’ and ‘Individual’ - enabling tweaks to the steering, transmission, throttle and suspension. Comfort felt most appropriate most of the time, although dialling up the throttle and transmission to more aggressive modes in Individual adds an enjoyable edge.
The suspension is five-link front and rear with an adaptive air system smoothing even high-frequency bumps and ruts amazingly well.
Push into a corner and the A8 feels nicely balanced, its wide track, sophisticated suspension, plus the quattro AWD system seamlessly distributing drive between the front and rear axles, keeping the big body under control. In fact, you feel the ‘big car shrinking around you’ syndrome from the get-go.
The steering is precise without being overly sharp and road feel is good. Again, with that 2.1-tonne kerb weight in mind, braking is appropriately powerful with big ventilated discs front (350mm) and rear (330mm).
It pays to remember the turning circle is 12.5m, and it’s worth picking your spot for a U- or three-point turn.
Although there’s a lot going on for the driver in terms of screens, buttons and switches it all makes sense ergonomically. The head-up display is helpful and there’s a common sense mix of digital and physical controls, the latter including an audio volume knob. Yes.
Here’s the thing, Audi has talked a big game about this new PPE platform, but from behind the wheel the Q6 e-tron doesn’t offer the kind of massive step change I was expecting. In fact, just one look at the car and I felt like I knew how it would drive, and it didn’t stray from this expectation.
The Q6 e-tron is defined by its balanced weight distribution, its sharp steering and the powerful follow-through its electric motor provides. It defies its weight in the corners, but at the same time its SUV body struggles to shake the sheer mass which remains present under the floor.
As a result, it doesn’t have the reactive athleticism of its combustion counterparts, instead offering a more sturdy feel of the road, bolstered by thick tyres. Still, no matter which variant you pick, you’re getting more power delivered more quickly than entry-level engines in the Q5 range, for example.
There’s something to be said for how exhilarating these can be. These new motors also don’t have the same disappointing hollowed-out acceleration feeling lesser MEB-based cars can have when it comes to overtaking manoeuvres.
And yet, there’s something disappointing about how the Q6 feels to drive. It’s exactly what you’d expect from a powerful Audi EV and nothing more, where some rivals, and even Audi’s own e-tron GT feel more like an absolute generational leap.
There’s more, too. Versions that don’t feature the acoustic glass had a surprising amount of road noise on coarse chip surfaces. I’d expect better for a premium car on a new platform, and the standard suspension had the odd jilted moment as it wrangled with the sheer weight of the Q6.
The air suspension package was a massive improvement on this, damping both noise levels and the undulations and imperfections the road can throw at you. It stood out to me as a very worthwhile option to have, even on base cars if you’re chasing the best handling and ride this platform has to offer.
The SQ6, featuring the lot, is of course an absolute monster of a car, with even more powerful acceleration, and the air suspension as standard, although on the road at least the additional power over the Quattro was hard to quantify.
We didn’t have the chance to sample the base Performance at the launch. The rear-drive dynamics and lesser weight over the front axle as well as smaller wheel will make for a different feel compared to the Quattro and SQ6 we did drive, so we’re hoping we can bring you a review of this car at a later date.
Even though the A8 hasn't been assessed by ANCAP, as you might expect, it goes to town when it comes to active safety tech, the car’s standard crash-avoidance features including auto emergency braking (AEB) (pedestrians/cyclists - 5.0-85km/h, vehicles - to 250km/h), ‘Active Lane Assist’, blind-spot monitoring, a reversing camera and 360-degree view (including kerb view function), front and rear parking sensors, ‘Collision Avoidance Assist’ (steering assistance in critical situations), ‘Turn Assist’ (monitors incoming traffic when turning right), and rear cross-traffic alert.
There’s also ‘Intersection Crossing Assist’, ‘Attention Assist’, tyre-pressure monitoring and an ‘Exit Warning System’ (detects cars and cyclists when opening doors).
If all that isn’t enough to avoid a crash the airbag count runs to nine, including front and side bags for the driver and front passenger, side airbags covering the outer rear passengers, full length curtains and a front centre airbag to minimise head clash injuries in a side impact. A first aid kit, warning triangle and high visibility vests are also on-board.
There are three top tethers for baby capsules/child seats across the back seat with ISOFIX anchors on the outer positions.
The entire list of modern active safety gear is standard on the Q6 e-tron range including such highlights as autobahn-speed auto emergency braking which has been upgraded to include intersection assist, as well as turn assist font and rear (which alerts you if you’re about to turn and a motorcycle or cyclist is about to potentially undercut you on the inside.
There’s also lane keep assist (but lane centring was left off Australian specified vehicles due to ‘calibration concerns’) blind spot monitoring with rear cross-traffic alert, exit warning, speed sign recognition, and driver fatigue alert. The Q6 also scores adaptive cruise with stop and go functions, as well as 360-degree parking cameras with kerb view functions.
The Q6 e-tron is yet to be rated by ANCAP, but it also scores a comprehensive array of nine airbags (dual front, quad side, dual curtain and a front centre airbag) which looks promising for this mid-sizer’s chances.
A big positive from a driver’s perspective is how well these systems work away in the background rather than interfere. The serial offenders, lane keep (or lane centering assist) and driver attention alert are both toned down, keeping them from interrupting an otherwise smooth drive.
The A8 is covered by Audi Australia’s five-year/unlimited km warranty, which is now par for the luxury market course, and 24-hour roadside assistance is included for the duration.
Paint defects are also covered for five years, with rust (to the point of perforation) covered for 12. Nice.
Service is required every 12 months or 15,000km with a five-year capped-price plan for the A8 coming in at $3830, or $766 per year. That’s a fair wedge but not outrageous for the category.
The usual five-year and unlimited-kilometre warranty applies to the Q6 e-tron, alongside six years of roadside assistance and an industry-standard eight-year or 160,000km battery warranty.
Additionally, Audi throws in one year of a Chargefox subscription, theoretically making your first 12 months of fast DC charging free (provided Chargefox administers your local charging infrastructure).
At the time of writing, Audi was yet to provide service pricing, but the interval is nice and long, at 24 months or 30,000km. A pre-paid service package covering six years and 90,000km comes in at just $2080 which is super affordable for a car from a traditional luxury brand, even if it only covers the first three workshop visits.