Alfa Romeo Giulia vs BMW i Series

What's the difference?

Alfa Romeo. A brand with more re-boots than success stories. Yet one which driving enthusiasts the world over can’t seem to shake the allure of.

Of course, these are not cars for just everyone. Most mainstream buyers are scared away by what I like to call the three Rs. Rust. Reliability. Resale.

Alfa’s tumultuous (and often overstated) past is one it has trouble putting behind it. Reputations are hard earned and easily lost, and besides, the majority of the voting public aspire to own something German, which they see a lot more of on the road.

It doesn’t help that Alfa also dragged its feet on committing to a five-year warranty in Australia (in early 2022), hardly a statement of confidence in its product.

You’re probably wondering by now why anyone would buy one, and why it’s the car which most enthusiasts wish they were brave enough to own.

Well the Giulia is the Alfa Romeo. The low-slung, sporty, sexy car which a few of us out there still use as a reference-point for how to make a sedan in 2023 good-looking, and how to make one drive like it has heart.

The brand can throw all the SUVs at us it wants, but for those who see Alfa Romeo for the brand it should be, this car is it.

Parting sorrow, perhaps, the version we’re looking at for this review may be one of the last - under its new Stellantis management, Alfa has said it will leave this fantastic, promising Giorgio platform behind it in a move to be more electrified.

Travel with me, dear reader, as we celebrate a car which is the culmination of Alfa’s past, at a moment before it steps into the future.

There are a lot of big numbers surrounding the BMW iX3, the German brand’s new-from-the-ground-up EV that acts as the flagbearer for its future-facing Neue Klasse (or New Class) architecture, designed to distil all the ingredients that make a BMW a BMW, and then electrify for them for the post-ICE (internal combustion engine) era.

But the one that really stood out? 805. That’s how many kilometres of driving range the iX3 will deliver, though admittedly in its most efficient and least exciting driving modes. That is bonkers, right?

It’s worth pointing out the first BMW i3, which only launched a decade-or-so ago, delivered more like 150km on what would have been the WLTP cycle, if it had existed then. Talk about leaps and bounds.

A good start for the newest BMW EV, then. But what else does the iX3 have to offer?