What's the difference?
Long before a hash-tag was anything more than a confusing symbol on a typewriter, vanlife was already a thing.
And you can largely thank Volkswagen for that because its Kombi models from the 1950s, '60s and '70s help cement the idea of roaming around the planet in a self-contained car-cum-house as a counter-culture favourite. More than that, the affordable, rugged Kombi made it actually possible.
Back then, there were a couple of paths to tread. You could take a second-hand butcher’s or florist’s Kombi van (windows optional) and trick it out with a bed, a table and whatever gear you needed to survive on the road.
Or, if the cash was around in sufficient quantities, you could buy a Kombi brand-new and have it converted to camper spec. And of all those brand-new conversion options, Volkswagen’s own, in-house conversion supplier, Westfalia was (and is) regarded as the pick of the crop.
So, when VW announces a 21st Century take on the concept of a factory campervan, those who like the idea of a lap of Australia but don’t like caravans or towing, are suddenly all ears.
Like most things, the latter-day VW camper has grown a size or two over the last six or seven decades. Which is why the factory Kampervan TD1410 4 Motion (to give it its full name) is based on the long-wheelbase, high-roof version of the Crafter van rather than the original Transporter layout. (There’s still the VW Multivan-based California if the Kampervan is too big.)
But just as commercial vehicles have become bigger and more sophisticated, and glamping has grown out of actual camping, does the modern take on a hippy legend make the grade in 2024? And does the Volkswagen offering retain any of the charm of the original campervan?
Oh, and forget about Westfalia. This conversion is the work of none other than Aussie caravan specialist Jayco.
The deal between Jayco and VW locally, means this variant of the Crafter Kampervan is an Australia-only deal.
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
This is not the vehicle for somebody looking for the odd weekend away. That’s mainly because it will take up a lot of real estate when you’re not using it (it may not even fit in a lot of car-ports or garages) and it’s far from a daily driver for the school run or shopping trips.
If you’re looking for a getaway machine that will also work at home for the other 48 weeks of the year, a conventional caravan and four-wheel-drive is likely to be a better bet, purely because the tow-vehicle can be your day-to-day transport
But if your plans include longer getaways and you have the storage space to keep the Kampervan stashed away safely, it starts to emerge as a functional alternative.
Talk to long-term travellers, and even the best camper trailer needs to be set up each night and folded away next morning, and as for tents, don’t even start us…
But like a full-sized caravan, the VW simply pulls up to where ever it is you want to stay for the night and is ready to feed, entertain and rest its occupants within seconds of stopping.
But unlike a big, heavy caravan, the Volkswagen imposes far fewer driving caveats (including fuel consumption) and is a vastly more enjoyable and simple thing to drive in pretty much any circumstance.
It's not for everybody, but for those whose lifestyle it matches, the VW Kampervan is an alternative to a caravan that deserves short-listing. Let’s face it, 50 million hippies can’t be wrong.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
The Crafter’s phone mirroring system seems to work pretty well, although it’s menu-driven layout can be a bit frustrating (it’s hardly alone there) and Android phones sometimes didn’t want to connect as simply as they should have (potential user-error here, folks).
But the rest of the interior is typically Crafter-smart including lots and lots of cupholders, USB ports and cubby-holes dotted around the front seat area.
Doubtless, a few months on the road will show up design issues according to the individual, but for now, our main comment would be the proximity of the bathroom to the food preparation area (although, to be fair, most owners will cook outside the vehicle).
The mattress is a split queen unit (rather than a single mattress) and it occupies the full width of the rearmost part of the vehicle, so making the bed might be a bit more difficult.
The location and width of the bathroom (although it feels pretty tiny once you’re in there and operates as a wet-room) also means there’s just half the rear view that the vehicle might otherwise have.
The thick pillar between the two rear barn-doors also adds to that blind spot. At least the mirrors are good; nice and wide and very clear.
It’s when the Kampervan is not being used to survey this wide, brown land that its practicality starts to come into question. Unlike a conventional four-wheel drive and caravan rig, the accommodation section of the Crafter can’t simply be unhooked and parked in the driveway.
Which means it’s not really suburb or city-friendly. Underground car-parks will soon detach the air-conditioning unit in a pretty violent way, and the almost-seven-metre length will have you looking for adjacent empty parking spaces (or the car-and-trailer section at Bunnings).
Put simply, this is the touring solution for those who want to tackle the Big Trip in one go, staying on the road for weeks or perhaps even months. Obviously, that’s an observation rather than a criticism, but it remains something to think about.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
Based on the top-shelf Crafter van, the Kampervan then goes on a mission to be both a car and a holiday house.
So, pull up a comfy chair, because there’s a fair bit to discuss here. This isn’t just a tent on wheels, it’s a fully functional tiny home that just happens to be relocatable on a daily basis. As such, the vehicle needs to be able to manage energy, water, gas and waste.
VW’s aim was to elevate the quality standards of the caravan industry to that of the car-making world, as well as address its customers’ main agendas, including storage, the ability to go off-grid and the management of light and ventilation for sleeping.
That utility starts with the walk-through layout where the front seats swivel to form the other half of the dining table seating. From there, the layout runs to a full bathroom, a kitchen and then back again to a fixed queen-size bed.
The bathroom combines a shower and a lavatory with a cassette system for black-water storage and disposal.
The kitchen features a 90-litre fridge with a freezer drawer that is accessible form both inside and outside the vehicle. There’s a dual gas-hob and a 9.0kg gas bottle stored in the rear compartment (under the bed, but accessed from outside) that also includes a huge slide-out drawer for an extra fridge or whatever else needs to be carted around.
There’s also a sink with a mixer tap and the vehicle carries 120 litres of fresh water, not to mention gas-powered on-demand hot water.
A wind-out awning runs the full length of the van, extending the living space and forming a space for the VW-branded camping table and chairs.
The bedroom includes a pair of swivelling fans for cross-ventilation, USB and 240-volt ports, a swivelling TV and blinds and screens on all windows. The standard air-conditioning system will also run for about seven hours before the vehicle runs out of power.
Speaking of power, the electrical system is a force of nature. Aside from the standard Crafter battery (which remains the start battery and can’t be depleted by the equipment on board) the standard smart-alternator function has been disabled so the engine can help charge the batteries whenever possible.
That power storage array incorporates a 400Ah lithium-ion battery with a 3000-watt inverter to run the 240-volt system even when off-grid. There’s a 60A DC-to-DC charging system and, all up, VW reckons the vehicle can stay off grid for about three days straight based on normal power consumption. A multi-screen control panel tracks power usage and issues alerts when required.
So, what’s missing from the Kampervan? Climate-control air-conditioning for the cabin, mainly (the Crafter starts life as a commercial van, after all). Oh, and beds for the third and fourth passenger. Cue hippy-free-love jokes.
The Kampervan starts at $157,990 for the on-road biased Style model and $165,490 for the All-Terrain version.
As the more off-road capable variant, the All-Terrain gets 16-inch steel wheels with all-terrain tyres, bash plates, a higher ride height and a snorkel.
In either case, the accommodation fittings and fixtures are identical, that sounds pretty steep, but go out and price a full-sized four-wheel drive and a full-sized caravan with a bathroom and then see how it all stacks up.
For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.
That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.
The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.
Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.
It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.
All up, it’s a strong package for the price.
The Crafter is powered by VW’s now-familiar 2.0-litre turbo-diesel four-cylinder engine which produces 130kW of power and 410Nm of torque thanks to a pair of turbochargers.
Driving through an eight-speed automatic transmission, the torque is then sent to all four wheels via VW’s '4Motion' permanent all-wheel-drive system.
It’s worth mentioning the automatic transmission is a conventional torque-converter unit, rather that the dual-clutch layout VW has championed for years now.
The Crafter also uses ventilated disc brakes front and rear and the however you look at it, the modern driveline of the Kampervan makes an old air-cooled Kombi look even more antiquated (which is saying something).
And while the Crafter in commercial-vehicle trim has the option of an electronic locking rear differential, the Kampervan adds this as standard.
The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.
That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.
It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.
Although the Crafter’s driveline boasts energy recuperation, it’s not a hybrid system. Instead, the vehicle’s alternator is able to generate electricity during braking and store that in the vehicle’s batteries for later use, rather than storing that power in a dedicated hybrid battery.
This also helps ensure the main battery is always fully charged to power the stop-start system that is also standard on the Crafter.
Because it’s a commercial vehicle, there’s no compulsion to offer an official fuel consumption figure and, indeed, Volkswagen doesn’t.
But our real world drive including some winding roads and a bit of freeway thrown in, gave us an average figure of between nine and 10 litres per 100km. This is likely to be a bit lower on a purely highway run, but is a good indicator of general use consumption.
The 75 litre fuel tank should, then, give an easy 700km of range, but don’t forget the Crafter’s engine uses AdBlue, so that extra cost needs to be factored into running costs.
The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.
In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.
You can see the appeal of a high driving position the moment you step into (or climb into, really) the Kampervan. The view out is fabulous and even though the vehicle is just shy of seven metres long, you soon develop a bit of a sixth sense for where the back wheels are, based on what the front wheels have just done.
The glass area is huge with the exception of the view to the rear thanks to that bathroom placement.
The front seats are big and comfy, although the two rear seats are pretty flat and place the occupants quite close together. There’s enough adjustability in the seat and steering column to make anybody feel at home and the exterior mirrors are big and clear.
There’s enough performance, to be sure, but the sheer mass of the Kampervan and the fact that it’s moving a lot of air means you’ll be giving the rather long-travel accelerator a decent workout.
Taking off into traffic is the only time the VW will feel a bit sluggish, but once the engine has a few revs on board it all gets going fairly smartly.
Unlike a lot of modern cars that can feel as though they're travelling a lot slower than they really are, the Kampervan is the opposite. Not that it’s spooky to drive, but there will be times you’ll be in a 100km/h zone, look down and discover you’re doing 90.
In the context of a leisure vehicle, this shouldn’t bother anybody apart from a highway patrol officer down on his or her monthly quota.
The engine is smooth and the transmission is refined and possesses enough smarts to make a better job of shifting itself than the driver ever will.
It’s not exactly silent inside, though, with a smattering of clicks and clatters from some of the less-automotive furniture, but it’s a fair bet even a brand-new house would likewise rattle a bit if you hurled it down a bumpy road at 100km/h.
The biggest source of noise pollution, though, is in the All-Terrain model and consists of a chorus of sucking, sobbing, choking and burping noises from the snorkel which is placed right near the driver’s right ear. Obviously, it’s worse with the window open.
Ride quality is very good. Clearly, having a bit of weight on board doesn’t hurt, but even so, the Kampervan refuses to pitch or wallow despite that ride compliance. In fact, it’s very composed for such a big unit that was originally designed to carry parcels and pallets.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
The Crafter, on which the Kampervan is based, is typical of the emerging breed of commercial vehicles that try not to give anything away to passenger cars in safety terms.
Well, in the front seats anyway, because the two seats in the rear are formed by a bench seat that doubles as a kitchen-table seat, so lacks the contouring of most car seats.
More importantly, the rear seats miss out on side-curtain airbags. This is understandable given the vehicle’s origins. Both rear seats do, however, feature top-tethers for child restraints.
Up front, meantime, the two front passengers get both front and side-curtain airbags with a full array of driver aids to help with safety.
They start with stability control, anti-lock brakes, brake-assist, traction-control, multi-collision braking and hill-holding function.
There’s also autonomous emergency braking that works at speeds up to 60km/h, driver-fatigue detection, a rear view camera, adaptive cruise-control, rear cross-traffic alert, blind-spot monitoring and lane-keeping assistance.
What’s missing? Apart from the side airbags for all passengers, we’d like to see tyre-pressure monitoring on such a large, heavy vehicle and AEB that works beyond 60km/h.
The Kampervan has not been ANCAP tested.
The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.
Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.
The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.
Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.
Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.
The Kampervan carries Volkswagen Australia’s full five-year/unlimited-kilometre warranty. That extends to not just the base vehicle, but the whole conversion including all of Jayco’s additions and other aftermarket fittings.
VW offers a version of capped price servicing called its 'Service Care Plan' that covers scheduled maintenance for the first five years and can be purchased at the time the vehicle is ordered.
No price for this was available as we went to press, but for reference, the same five-year service plan for the Amarok dual-cab ute costs $1900.
Standard service intervals are every 12 months or 20,000km, whichever comes first.