Volkswagen Arteon vs Zeekr X

What's the difference?

Some VW models, like the Golf, are household names. No doubt about it. But this? Well, it's probably not one of them. Or not yet.

This is the Arteon, the German's brand's flagship passenger vehicle. Put it this way, if VW's tag line is premium for the people, then this is the most premium. And the people? Well, they're the ones who might normally be shopping for a BMW, Mercedes or Audi.

The name, by the way, comes from the the Latin word for art, and it's a nod to the design focus that's been employed here. It comes in a shooting brake, or wagon, body shape, as well as this, the Liftback. And a quick spoiler alert, it looks pretty good, right?

But we'll get to all that. As well as the big question - can it mix it with the premium-brand big boys?

Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.

Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.

But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.

So, is that enough to finally put the X on the map?