Toyota RAV4 vs Ford Ecosport

What's the difference?

The new Toyota RAV4 Cruiser Hybrid 2WD builds on what made it so popular in the first place. It’s easy to drive, efficient and well equipped, with enough features to suit a wide range of buyers.

The updated technology is a clear step forward and lifts the overall experience, but there are still elements that feel out of step with the flagship positioning, particularly the use of hard plastics and some less refined finishes. Even so, it remains a practical and well-rounded option in the segment.

So, should you buy a base-model Ford EcoSport Ambiente? 

For the money it’s a great little daily commuter with an odd mix of dated trim and a great multimedia, but it’s definitely worth making room in your budget to investigate the Trend or Titanium grades.

Plus, it’s worth keeping in mind that many competitors now offer more comprehensive safety or more powerful drivetrains for not much more money.

The previous RAV4 had a distinct, unmistakable look, particularly from the rear but the new design feels a little more subdued by comparison.

It leans into a more conventional SUV shape, with a front grille that borrows heavily from the HiLux, including a strong use of body-coloured panelling. It still presents well at the kerb, but it doesn’t quite have the same standout presence as before.

Inside is where the biggest changes have happened. The dashboard sits lower, there are more storage cubbies and the new displays modernise the space nicely. There are fewer physical buttons than before, with some seat and climate controls now integrated into the touchscreen. It’s not my preference, but overall the layout remains intuitive and easy to navigate.

Looking around the cabin, it still feels very Toyota in its execution. There’s a noticeable use of plastics, even in this flagship grade, though there are enough soft-touch areas to keep things feeling solid and well put together.

One small drawback is the dual-opening, reversible centre console lid as it tends to squeak and doesn’t feel quite as robust as the rest of the interior.

The EcoSport has had a second refresh this year, simply removing the spare wheel from the back. According to Ford, this was due to consumers not liking the extra 12kg it added to the rear hatch. Fair enough. 

Personally though, I think it detracts from the EcoSport’s look, the rear spare was a cheeky stab at small soft-roaders of the ‘90s. 

The lack of a spare also makes the side-swinging door a bit pointless now (it also swings the wrong way, toward the kerb instead of away from it, due to its European design origins) and just gives the rear three-quarter another anonymous SUV look.

Aside from that the EcoSport has come a long way styling-wise. 

It has ditched the weird hatchback grille it used to have, instead employing a tough-looking single plastic grille insert, bringing it stylistically in line with larger Ford SUVs like the Everest and Escape. Plus, the plastic guards on the underside give it a fun off-roader look.

Importantly, it strays far enough from its Fiesta underpinnings to look like something new entirely, unlike the Holden Trax, which simply looks like a Holden Cruze on stilts…

Inside, it maintains a little too much of that last-generation Fiesta look. The dash juts too far into the cabin, feeling as though it reduces space, and there is an abundance of terrible plastics and hardly aesthetic textures across the entire cockpit.

The seat trim is some el-cheapo nylon material, but at least it will be easy to clean.

A saving grace is the slick-looking multimedia interface, but it looks so much newer than its surroundings its obvious Ford has simply tacked this on as part of a facelift. Thankfully, unlike some other current Fords, the volume, fan-speed and temperature controls are all dials instead of buttons.

The touchscreen itself, as with most new Ford products, is a pleasure to use and not difficult to navigate. The Apple CarPlay connectivity didn’t throw me any lag or problems.

In terms of interior trim, the Honda HR-V is still the target to beat in this segment, but the EcoSport shapes up pretty well compared to the Trax and ASX with their tiny media screens and equally average interior materials.

As far as mid-size SUVs go, the Toyota RAV4 still hits a solid beat when it comes to overall practicality. It doesn't get everything right but it does enough.

The space up front is generous and the seats are comfortable, especially with their added heat and ventilation functions. Access is decent enough with wide door apertures and an easy ground clearance and the only drawback is the high lip in the footwell, which can catch your foot slightly when getting out.

Storage is a highlight due the sheer number of options with a deep middle console, centre trays, sunglasses holder and dashboard shelving. Add in a couple of cupholders and drink bottle holders and it shouldn't be difficult to keep the cockpit tidy.

In the second row, there’s plenty of space for adults, with good leg- and headroom and a seat that’s supportive enough for longer trips. The leather trim feels nice, and practical touches like large map pockets and cupholders are appreciated.

However, for a flagship grade, it feels a little underdone on features. You get rear air vents and USB-C ports, but miss out on things like climate control, sunblinds and more thoughtful storage solutions. There are two ISOFIX points and three top-tether anchors, though realistically two child seats will fit best.

As mentioned, the technology upgrades are a big step forward. The new multimedia system is clean, responsive and easy to use, and while wireless Apple CarPlay can get confused if you have multiple device connections stored, it works seamlessly once pared back to one.

There’s built-in satellite navigation, a highly customisable digital instrument cluster that can display directions, and a solid mix of charging options including dual wireless pads, a 12-volt socket and four USB-C ports (two in each row).

Around the back, the boot is well-shaped and easy to load, with a claimed 705L of capacity when measured to the roofline. A powered tailgate, 12-volt socket and temporary spare tyre all add to its usability.

That said, the adjustable boot floor and cargo cover feel a bit flimsy and awkward in practice, which is slightly at odds with the otherwise practical and family-friendly focus.

Despite being based on a car as compact as the Fiesta (complete with aforementioned dash design that feels like it detracts from space), the EcoSport has a good amount of head and legroom in both seating rows.

In terms of storage, there’s a little trench under the air conditioning controls, two decently-sized cupholders in the centre console and what has to be one of the smallest storage boxes I’ve ever used under the armrest.

Rear passengers get… um… not much. There are no storage areas in the doors, no drop-down centre armrest and no air vents in the back of the centre console. They do get two ISOFIX points on the outer seats, though. At least in terms of dimensions, space is decent back there.

The EcoSport’s boot is large. As Ford provides measurements in SAE rather than VDA, it’s hard to compare number for number, but the boot is deep and tall with the seats up, and with them down there’s a nifty variable boot floor so you can level it out or take advantage of the extra depth.

CarsGuide colleague Matt Campbell points out in his latest range review, that one of the EcoSport's main selling points in other markets is that it can fit a whole washing machine in the boot.

The HR-V still aces this segment in terms of flexibility, but the EcoSport possesses one of the most useful boots in its class.

Oh, and the missing full-size spare wheel on the back? That's now gone entirely, replaced with an inflation kit under the boot floor. Don't blame Ford, blame the consumers.

We’ll start with one of the most appealing points of the EcoSport, and that’s price. Our Ambiente is the base-model and comes in at a total of $22,790 before on-roads.

That’s cheap. Especially when lined up against competitors, like the base automatic Holden Trax LS ($26,490), the automatic Mitsubishi ASX ES ($25,490), and the Honda HR-V VTi ($24,990).

It comes closest to the base-model Suzuki Vitara RT-S, which can be had in automatic form from $23,990.

Obviously cheapest doesn’t always mean best, and you’ll notice right off the bat items like the dorky 16-inch steel wheels with plastic hubcaps, cheap black plastic finishes on the door handles and wing-mirrors and bargain halogen headlamp fittings.

Better features for the price are the wing-mirror mounted indicators, new 6.5-inch multimedia touchscreen with DAB+, two USB ports, Apple CarPlay and Android Auto as well as a very welcome reversing camera and rear parking sensors.

Frustratingly, auto headlights are missing… a let down in any 2019 car.

The new touchscreen with Ford’s 'Sync 3' software is the most important value add for the base EcoSport, It’s way better than similar offerings in more expensive base-model competitors, although, unlike the Suzuki Vitara, does not offer sat-nav at this price.

One thing I’m not entirely sure of is why you wouldn’t simply stretch the extra $1700 to upgrade the EcoSport to the mid-spec Trend grade, as it scores a better turbocharged engine, alloy wheels, bigger 8.0-inch multimedia screen with sat-nav, ditches the dorky black plastic finish and adds a leather-trimmed steering wheel. Worth the money for sure.

Under the bonnet, the RAV4 pairs a 2.5-litre four-cylinder petrol engine with an electric motor as part of its updated hybrid system. Toyota doesn’t quote a combined torque figure, and total power has dropped slightly to 143kW, down 17kW from the previous front-wheel drive variant.

On paper, that reduction might raise a few eyebrows, but in practice it’s not something you notice often. What is more apparent is the improvement in refinement, with smoother transitions between electric and petrol power that make the overall driving experience feel more polished.

The EcoSport Ambiente is the only EcoSport in the range powered by a 1.5-litre non-turbo three-cylinder engine.

The Trend and Titanium levels get a more advanced 1.0-litre three-cylinder turbo engine bearing Ford’s 'EcoBoost' branding.

On paper the 1.5-litre in our car is underpowered. It produces just 90kW/150Nm, comparing poorly to four-cylinder competitors like the Holden Trax with its 1.4-litre turbo (103kW/200Nm), the Mitsubishi ASX with its 2.0-litre non-turbo (110kW/197Nm) and Honda HR-V with its 1.8-litre non-turbo (105kW/172Nm).

In practice though, it’s not too bad. Quite a bit of the available torque arrives early, letting the EcoSport zip around city surroundings with ease. It’s only really out on open roads where you’ll feel the power fade away at higher revs.

All EcoSports have a six-speed torque converter automatic transmission and are front-wheel drive only in Australia.

Efficiency remains a strong point for the RAV4. Toyota claims a combined cycle (urban/extra-urban) fuel consumption figure of 4.5L/100km, and with a 55-litre fuel tank, that equates to a theoretical driving range of over 1000km.

In the real world, my average came in at 5.5L/100km across a mix of urban and open-road driving, which is an impressive result. The only caveat is Toyota’s recommendation for 95 RON premium fuel, which may add slightly to running costs over time.

The bad news for the 1.5-litre three-cylinder is clearly in this department. 

Ford claims a not-great combined figure of 6.9L/100km, and after my mixed drive (freeways on the weekend, traffic during the week) I managed to add another 2.1 litres to that total, bringing my final number to 9.0L/100km.

An average score, considering you can extract better fuel figures from much bigger and more engaging engines. For comparison, I recently scored 8.0L/100km in the 1.4-litre four-cylinder turbo Suzuki Vitara.

All EcoSports have a 52-litre fuel tank, and happily drink base-grade 91 RON petrol.

On the road, the RAV4 Hybrid 2WD performs confidently across most situations. It can sound a little strained when pushed hard, but there’s enough power on tap to keep up with traffic without issue.

The ride leans towards slightly firm, paired with responsive steering that gives it a more controlled feel through corners than you might expect. It remains stable at speed and around town feels punchy and easy to drive.

For those who prefer a stronger regenerative braking effect, switching to 'B' mode adds a noticeable increase, which works well in urban traffic. Refinement is another highlight. It’s impressively quiet on the move, even at highway speeds and feels well suited to longer trips.

One of the standout improvements is the 360-degree camera system. Where the previous version fell short, this one is clear and easy to use, making parking straightforward.

The EcoSport is a great city companion. With long suspension travel that’s comfortable and compliant, neglected infrastructure didn’t bother the ride much at all, and it was surprisingly quiet during our week.

Prodding the accelerator too far will only lead to disappointment, the engine starts to make a bit more noise, but doesn’t propel the car with an equal amount of gusto. It’s hardly the most entertaining car to drive, even in the small SUV segment.

The steering is great, if a little light and the transmission makes itself largely unknown. Ford’s choice to stick with a torque converter rather than a CVT has probably saved this little engine from being a major let down.

All those features combine with a high seating position and great visibility for a little SUV that’s simply easy to pilot in urban surroundings. 

More can be had from competitors like the HR-V with its excellent ride, and the Suzuki Vitara with its fun-packed engine, but Ford has nailed the experience for daily commuters.

The EcoSport carries a maximum five-star ANCAP safety rating as of December 2017, although it has not been rated to the more stringent standards introduced in 2018 that place a higher importance on autonomous systems.

No EcoSport grade has auto emergency braking (AEB), Lane Keep Assist (LKAS) or active cruise, but Blind Spot Monitoring (BSM) does become available on the top Titanium grade.

It’s a letdown given most competitors are now at least offering low-speed AEB.

Our understanding is that Ford doesn’t even plan to add those more recent active safety features to the EcoSport for the foreseeable future, unlike the Suzuki Vitara which is set to get features like AEB soon.

The Ambiente still has seven airbags, the standard suite of stability systems and hill decent control, as well as the aforementioned reversing camera and rear parking sensors.

The RAV4 is backed by Toyota’s five-year, unlimited-kilometre warranty, which now sits slightly behind some rivals offering longer coverage (upwards of seven-years on some).

Servicing is more competitive. A five-year capped price program comes in at $1625, averaging $325 per visit, with intervals set at 12 months or 15,000km. That’s well priced for the segment.

You also get complimentary roadside assistance, which is service-activated, along with a one-year subscription to the 'myToyota Connect' app. This allows remote access to functions like climate control and locking or unlocking the vehicle, adding a layer of convenience.

Just like Mazda, Honda and Holden, Ford has updated its warranty recently to five-years/unlimited km coverage. Kia doesn’t operate in the small SUV segment (unless you count the quirky Soul) so five years is the bar to beat.

The 1.5-litre non-turbo three-cylinder engine option was not available in Ford’s service calculator tool at the time of writing but expect it to cost between $230-270 per regular service, jumping to somewhere just under $500 every four years (assuming it keeps a similar pricing structure to the previous engine options).

Ford offers a free loan car while your car is down for servicing, which needs to happen once a year or every 15,000km.