Subaru WRX vs Gac Emzoom

What's the difference?

Possibly one of the most perfect performance cars you can drive daily for the price. Dynamic and fun to drive, but also easy to live with thanks to the drive modes for extra comfort, the high ground clearance and the practicality that comes with four doors, lots of storage and a big boot.

The tS Spec B is the priciest WRX in the range, but compared to rivals it's also great value. A car I would buy with my own money for sure.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The WRX tS Spec B stands out from its siblings with 19-inch matte-grey alloy wheels with gold Brembo brakes and if you don’t notice any of that, then surely you won’t miss the gigantic rear wing planted on the boot lid.

The air scoop jutting out of the bonnet like a pizza oven is standard across the WRX range and it looks tough. There’s the rear diffuser which also looks beefy but also a bit plasticky, and the quad exhaust, that’s nice, and so is the note which wafts out of them at idle.

The tS Spec B’s Recaro sports seats are also in other tS grades – they do look and feel good, and offer outstanding comfort and support. 

The rest of the cabin is much the same as other WRX grades with a large portrait-style screen, physical buttons for climate control, and yes, that is a traditional, mechanical handbrake you can see in images.

This is a sporty-looking although slightly outdated cabin compared with more modern rivals.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

What’s so appealing about the WRX is that despite it being a performance car, it’s based on a regular 'small' sedan and with that comes all the practicality of a four-door, five-seater with a big 411-litre boot.

Space inside is excellent with plenty of room up front, while rear legroom is ample enough for me, at 189cm tall, to sit behind my driving position with plenty of headroom, too.

That all said the Recaro seats up front are on the snug side and I know they’re supposed to be, but I’m just saying they might not suit everybody – and by that I mean everybody.

Those with long legs might also find they have to adjust their driving position when letting out the clutch.

Big door pockets throughout, four cupholders, and hidey-holes for items throughout make for good cabin storage.

There are four USB ports and one 12V outlet, but no wireless phone charging to be found.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Who doesn’t love the sound of a boxer engine? Well, probably your neighbours if you own a WRX. And while the tS Spec B doesn’t have any more power than any of the other WRXs – with it sharing the same 2.4-litre turbo-petrol four-cylinder boxer engine as the rest of the line-up – the 202kW and 350Nm feel like the perfect amount of power and torque for this package.

It’s probably been about six months since I last drove a car with a manual gearbox, and that shows how rare they’re becoming when you’re testing a new car nearly every week.

The six-speed manual in the tS Spec B has satisfying clunky shifts and a heavy-feeling clutch pedal, but it all plays along perfectly with this engine, sending the drive to all four wheels.

If you’re looking for a version of the tS Spec B with an automatic transmission you’ll be searching forever because this grade only comes with a manual gearbox. There are WRXs with autos – well, a CVT – the entry grade, the RS and the tS.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The WRX tS Spec B manual really likes its fuel – it’s a hungry beastie and everybody who’s about to get into the WRX life should be aware that, like most petrol performance cars, it’s not super fuel efficient.

Subaru is beautifully honest with its fuel consumption figures, which have the the WRX tS Spec B using 10.4L/100km in combined driving and 14.2L/100km in urban environment, which is so close to what we recorded - ours was 14.1/100km after mainly urban driving. You'll also have to feed it 95 RON.

The fuel tank is a healthy 63 litres in volume and that should give you a range of 606km – in theory. Do not test this theoretical range somewhere remote, okay?

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

This may sound strange, but a few months ago I was squished into the tiny cockpit of a 2025 Chevrolet Corvette Z06 sitting at the traffic lights wishing I was in the 2020 Subaru WRX STI beside me. And having driven so many supercars and muscle cars in the past, many costing hundreds of thousands of dollars, I still see the WRX as being such a perfect daily driver performance car.

Sure, it doesn't have Porsche 911 dynamics or the straight-line acceleration of many electric cars, but it's the way the way this boxer engine interacts so beautifully the six-speed manual gearbox, combined with sticky all-wheel drive, a wonderful balance and such direct steering that make the WRX ts Spec B feel exactly right.

The tS Spec B is very much at home in the suburbs dotted with roundabouts and obstacles like speed bumps, but they all become part of the fun of driving this car in the same way that when you let it loose and open road it performs happily and so well, too.

The suspension does feel firm, but part of the big news of this tS Spec B is that it now has a drive mode function and this allow you to adjust the suspension, the steering and the throttle response to either sporty or comfort settings. This just makes this car an even more agreeable thing to live with daily.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The WRX tS Spec B is covered by Subaru’s five-year/unlimited-kilometre warranty, which while the standard for the mainstream segment, is behind the seven-plus terms we're now seeing from a lot of Chinese and Japanese car brands.

Servicing is recommended every 15,000km/12 months and can be expensive compared to other brands, with the five years of capped price servicing coming to $2692.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.