What's the difference?
For over thirty years, the Subaru Impreza has been an icon on Australian roads.
If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.
For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.
Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.
The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.
Read on to see what we found.
Subaru's Liberty is probably one of the most recognised badges in the country. Talk to anyone outside of Australia, though, and unless they know their cars, they haven't the faintest idea what you're talking about. It's a mark of Subaru's respect of the Australian market - the company renamed it from Legacy for local consumption - and the power of a brand that's approaching 30 years old.
Just about every Australian reading these words has been in a Liberty of one age or another. Some even remember it for Colin McRae's heroics at the wheel of the blue-and-yellow machine in the early '90s before the switch to another famous Subaru, the Impreza.
The Liberty is now well into its sixth iteration which means time for a mid-life nip and tuck. Subaru has worked above and below the skin to breathe a bit of life into its mainstay sedan.
The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.
The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.
This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.
The Liberty has a lot going for it - a great reputation for reliability, it isn't terribly priced (although servicing is a little steep) and has that signature all-wheel drive. While I've complained about the ride and handling, apart from STi and RS-badged versions, that has never been the Liberty's strong suit.
While it might be a shrinking part of the market - and Subaru is a founding architect of the modern SUV cult - Subaru and its competitors still care. The Liberty, like Forester and Outback, remains a stand-out in the sector with a boxer 2.5 and all-wheel drive. Sometimes that kind of individuality is enough.