What's the difference?
Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.
If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.
To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.
This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.
Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.
So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.
If Rolls-Royce was to make a Kia Carnival then the Zeekr 009 would probably be it, but without the stratospheric price tag.
Zeekr is Volvo’s sister from China under its massive Geely parent company and the 009 is a fully electric, luxury people mover that arrived in Australia to join the small X hatch and the forthcoming 7X mid-sized electric SUV.
The Zeekr 009 we tested is the seven-seater version and with a price of $135,900, before on-road costs, it's double the price of the fanciest Kia Carnival. Then again, the 009 is about $85,000 cheaper than the Lexus LM500h hybrid people mover.
If you are a family with more than two or three children, or a chauffeur service operator, then the 009 could be a much more practical and luxurious alternative to a high-end SUV. And, as I'll show you, even at this price it's a bargain.
Having finally experienced the Rivian R1T from the driver's seat I think this is a ute that would have plenty of appeal in the Australian market. Not as a competitor to a Toyota HiLux Workmate or similar working-class ute, but as an alternative to the likes of the HiLux Rogue, Ford Ranger Raptor or even the new Ranger Platinum.
This is a high-end, luxury ute that also happens to be electric, which only expands its appeal. It has seriously impressive performance and, while we didn't get to test them first-hand, strong off-road credentials. Add to that a premium look and feel to the cabin and loads of practicality and it's easy to see this finding an audience here.
The biggest question will be cost, because even at a direct price conversion (which isn't a clear reflection of shipping and local tariffs) the R1T will start well over $100,000. Even by today's standards of six-figure US utes like the Chevrolet Silverado 1500 and incoming Ford F-150, that will be a hard sell and could restrict its chances.
Which would be a shame because while Tesla has a clear head start in Australia, it's possible for Rivian to follow in its wheel tracks and have plenty of mainstream success.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Zeekr 009 is difficult to fault. It's a luxurious, practical vehicle that's easy and enjoyable to drive. There's no SUV on the planet that can compete with its practicality, whether it's room for people and their cargo, or just getting in and out of the vehicle. The only thing I would change about the 009 in terms of family use are the captain's chairs in the second row; a bench seat here for three people would be more practical for a family. If, however, you are using the 009 as a chauffeur car then the captain's chairs would provide the comfort and luxury jet-setting executives would welcome.
There's a lot to say about the design of the R1T. Unlike Tesla, which has gone radical in the design of its Cybertruck, Rivian clearly made a decision not to be too polarising but also leverage the advantages of electrification. The result is a ute that stands out even amid the glut of pick-ups on American roads.
Rivian also opted not to compete directly with the massively popular Ford F-150, Ram 1500 and Chevrolet Silverado in the US, instead sizing the R1T in what's considered the 'compact pick-up' market in the US. That makes it pretty much on par with the likes of the Ford Ranger and Toyota HiLux that we flock to in Australia. The R1T measures 5514mm long, 2077mm wide and 1986mm tall, which compares to 5446mm, 1852mm and 1977mm for the Ranger dual-cab.
Inside, like so many modern cars (and not just EVs), Rivian has opted for a minimalist design aesthetic, running almost every function through the central multimedia touchscreen, with only two physical buttons in the entire cabin, a pair of dials/buttons on the steering wheel and a pair of stalks behind the wheel (left for the indicators and right for the gear selector).
There isn't even a button to alter the power adjustable steering column, instead steering wheel position and mirrors are controlled via the touchscreen and the dials on the wheel. You have to select what function you want and that activates the wheel switches, allowing you to adjust for both reach and height.
It's arguably an unnecessarily complex system for something that should be simple, but for owners that can most likely do it once and then save their preferred position it's ultimately not a big deal; still, would one small button set on the steering column have been that complicated?
As you should expect for the price, the R1T quad-motor has a premium look and feel to its interior. The synthetic leather and dark ash wood make for a luxury car feeling, feeding to that simplistic but very hi-tech and polished design aesthetic.
You might think that there's only so much you can do to make a people mover good looking but Zeekr’s futuristic and alien-like take is inspired.
I love to sheer bluntness of the face. I love the chiseled looking bonnet, the LED running lights and the little show they put on every time you walk to or from the car. Even the side profile of the car sitting low and planted on its air suspension looks sleek and stylish. And I love the roulette-wheel-style alloys wheels.
I was impressed by the interior of the Lexus LM500h but the interior of the 009 exceeds even that with modern and youthful styling wrapped in beautiful soft leather upholstery. The second-row seats are just absolutely sumptuous and every single touch point throughout the cabin feels luxurious.
The 009 doesn't match the size of the gigantic entertainment screen in the second row of the LM500h but I found the drop down 17-inch 3K entertainment to have an even more modern look and feel.
This is one of the areas that Rivian has excelled at and it makes the R1T a real standout in its class. Because it's a bespoke design there are a number of clever practical features around the cabin.
Starting with the Bluetooth speaker that slides out of the centre console. So you can play your music through the car's speakers or, when you leave the car, take your tunes with you. The sound system is another in-house Rivian set-up, like the multimedia, with the company splitting with original partner, audio specialist, Meridian.
Other clever interior touches include the charging pad (complete with tiny Rivian logo pattern), a sizable centre console box and a torch recessed in the door. There are also a power outlets in the cabin, rather than just USB ports, so you can charge your electronics on the move.
Rivian has also developed a 'Pet Mode' for the cabin, which the company claims allows owners to safely leave their pets in the car. The system allows the air-conditioning to keep running, even while the ignition is off, so your pet doesn't get overheated or freeze, and the media screen displays a message saying that your pet is okay (so no good Samaritan smashes your window to save your animal friend).
The R1T's other major party trick is the 'cargo tunnel' that runs the width of the car, taking advantage of the empty space between the cabin and the tray. This is a unique feature for the R1T, allowing for an extra 331 litres of lockable storage, which can be accessed on both sides or through the cabin via the rear seats.
Rivian even showed off a 'Camp Kitchen' that could slide in and out of the tunnel. This elaborate accessory was designed to make camping easier, featuring an induction cooktop, sink and crockery, but it has since been removed from the company's website as it is reportedly redesigned. Hopefully it's available again by the time the R1T makes it to Australia.
This would work in tandem with the 'Camp Mode' function that lets the ute self-level its suspension so the body is flat on uneven ground and turns off the exterior lights and sounds not to distract others, while still allowing you to use the power outlets in the tray and cargo tunnel.
As for the space in the cabin, it's good in the front and rear. With a 3449mm wheelbase there's generous room for the rear occupants that allows for two adults to sit in comfort, and Rivian claims it's wide enough for three child seats.
As for storage, in addition to the cargo tunnel, there's under bonnet storage measuring 314 litres, so there's plenty of out-of-sight space despite it being a ute.
The tray measures quite square, at 1374mm long and 1297mm wide, but Rivian has designed the tailgate to sit flush with the tray bed, which can extend the usable length to 2131mm.
The tray itself has several handy features. These include multiple power outlets and an air-compressor, so you can add extra pressure to your tyres if you let them down to go off-roading or pump up camping equipment.
Underneath the tray is the housing to keep the spare tyre on the off-road package, but as a spare isn't available on all models as standard, it can be used as storage for wet or dirty items because it's washable and has a drainage hole.
When it comes to practicality, no SUV on the planet can beat a people mover for space, storage and utility. The Zeekr 009 is beautifully luxurious with outstanding practicality.
Air suspension can lower the vehicle to an entry height that is just a small step into a cabin through the power sliding doors and while space in the second row is outstanding, entry to the third row is easy with the second-row seats folding forward at the touch of the button.
This third row by the way is the most spacious I have encountered with excellent leg and headroom.
Gigantic door pockets, a folding table between second-row seats, great storage under the floating centre console and in the centre console bin, cupholders in all three rows along with wireless charging pads and USB ports everywhere make this a practical and versatile cabin for families or executives.
Boot capacity with all seven seats in place is 574 litres and with the third row folded flat there's 2979 litres of volume.
A front boot can be found under the bonnet but will probably just fit the charging cable.
As many of these new car companies have found, including Tesla with its long-gestation periods for the Model 3, Model Y and now Cybertruck, mass-producing motor vehicles isn't an easy task. So, to simplify things and help get its business up and running, Rivian has focused on a single R1T variant for the US market initially.
This is the range-topping quad-motor R1T, with four electric motors (two per axle), which is priced from US$89,000 (approx. A$139,000)
That should give you an idea of where Rivian has positioned the R1T in the US market. This isn't a 'working-class ute'. This is one of the new breed of lifestyle vehicles that have become increasingly popular in the US and Australia.
Rivian has plans for a more affordable dual-motor (one per axle) model, which will start at US$73,000 (approx. A$114,000), and be able to be upgraded with a 'Performance' motor package for US$5000 or the choice of a 'Large' battery for US$6000 (approx. A$9000) or the 'Max' battery for US$16,000 (approx. A$25,000). We'll explain the technical difference between those motors and batteries below.
As for standard equipment, the R1T comes with a 21-inch alloy wheel and 'road' tyre, a built-in air-compressor, 'Gear Guard' security cable (again, we'll explain in-depth later), synthetic leather trim, dark ash wood inlays, heated and ventilated seats and a heated steering wheel.
Notably absent is Apple CarPlay and Android Auto, with Rivian preferring its own bespoke Google-powered system.
There is an 'All-Terrain' package available, too, which swaps out 20-inch alloys with all-terrain tyres, underbody protection and a full-size spare, that's stored under the tray.
Rivian also offers a variety of accessories including MaxTrax recovery boards, first aid kits for humans and pets and an off-road recovery kit that includes straps, hitch link and gloves.
The company has also partnered with Yakima, an American company that specialises in adventure accessories, to offer a roof-mounted tent for the R1S (but doesn't currently offer it on the R1T configurator).
And if that's not enough accessories for you, Rivian sells a huge array of branded merchandise via its website, including shirts, hats, chargers, bike mounts, drink bottles and even pet gear.
The list price of the Zeekr 009 seven-seater is $135,900 before on-roads. There is also a six-seat version for $139,900 which swaps out the third-row bench seating for two separate, more luxurious seats.
We’ve tested the seven-seater version here but the standard features on both are almost identical.
Coming standard on the seven-seat 009 are LED headlights and LED tail-lights, power sliding side doors, a power tailgate and 20-inch alloy wheels clad in Michelin Pilots for EV tyres.
Inside, seven seats come standard with two captain’s chairs in the second row with heating, ventilation and massaging functions, and of course these are also fully power adjustable.
Standard, too, is a 30-speaker 3000W Yamaha sound system with speakers in the head rests. While I’m no audiophile, I have experienced the best sound systems offered by carmakers and this is up there with the most exceptional - Mark Levinsons included.
Folding out of the ceiling is a 17-inch 3K OLED screen for second and third-row passenger entertainment.
There’s four-zone climate control, sun shades for all side windows, a glass roof, and an 8.6-litre fridge large enough for six cans of drink.
Up front the seats are power adjustable, heated and ventilated too, there’s a 15.05-inch media screen, a 10.25-inch instrument cluster, a 35.95-inch augmented reality head-up display, sat nav, Apple CarPlay and Android Auto.
If you're wondering how all this adds up to $136,000 you can't forget that the Zeekr 009 has one of the largest batteries available in a production car. The 116kWh battery is only matched by Mercedes-Benz's EQS and BMW's i7 and these cars cost hundreds of thousands of dollars.
Batteries account for a large portion of the cost of an electric car and so at under $140K, and with all of the features it has as well, the Zeekr 009 is a relative bargain.
There are three main powertrain options for the R1T - Dual-Motor AWD, Performance Dual-Motor AWD and Quad-Motor AWD.
Even as the entry-level model the Dual-Motor AWD makes 397kW/827Nm and can sprint from 0-60mph (96km/h) in just 4.5 seconds.
The Performance Dual-Motor AWD steps things up to 495kW/1123Nm and a sprint time of 3.5 seconds, while the Quad-Motor makes a very potent 622kW/1231Nm and takes just 3.0 seconds to run 0-60mph.
The Quad-Motor we tested comes standard with eight 'Drive Modes' that adjust the ride height, suspension stiffness, brake regeneration, stability control and torque distribution. The eight modes are - 'Sport', 'Off-Road Drift', 'All Purpose', 'Off-Road Auto', 'Off-Road Rock Crawl', 'Off-Road Rally', 'Conserve' and 'Towing'.
The ability to change torque distribution is the key function, as it allows for a wide variety of driving characteristics. For example, in Sport and Off-Road Drift it can send the majority of the power to just the rear wheels, allowing the R1T to perform like a rear-wheel drive vehicle. While in the Conserve setting it can send power only to the front motors to save energy. Or in the Rock Crawl setting it can send power to individual motors to help climb over obstacles.
The Zeekr 009 has two electric motors - one at the front and one at the rear - with a combined output of 450kW and 693Nm. That's Lamborghini Huracan stuff! Almost identical power, but this has more torque.
Not only does this provide all-wheel drive and fantastically controlled traction, but the way the power and torque is delivered is simply superb. This is a seven-seater rocket that will never leave the ground - hopefully.
The nature of electric motors - especially these ones - are the perfect fit for this vehicle, providing a serenely quiet, luxurious and effortlessly powerful experience.
The range of the R1T depends on how much you're willing to spend. The standard battery provides 435km for the Dual-Motor AWD but if you pay for the Large battery that extends to 560km while the Max battery buys you a range up to 640km.
The Performance Dual-Motor comes standard with the Large battery, so it has a range of 560km with the option of 640km with the Max battery.
The Quad-Motor comes equipped with the Large battery as standard and has a 530km range, but it isn't available with the Max battery.
Rivian claims the R1T has a 220kW max charging rate on a DC fast charger. The company is rolling out its own network of charging stations in the US but crucially it also recently signed a deal with Tesla.
A new 'Magic adapter' is now available so Rivian owners can access Tesla's network of more than 12,000 chargers in the US. Hopefully that deal carries across to the Australian market when Rivian arrives here.
The Zeekr 009 has a 116kWh battery which is enormous - almost the biggest you can get in Australia currently. This lithium-ion battery has a range of 582km (WLTP). There are petrol cars that can’t go that far on a tank.
The battery has an AC charging capacity of 11kW and DC charging capacity of 205kW, allowing you to charge from 10-80 per cent in 39 minutes.
Energy consumption is officially 19.5kWh/100km and we’ve been getting an average of 23.5kWh/100km.
That’s because this thing is so heavy at 2.9 tonnes.
Like all EVs the R1T manages to combine rapid performance with a whisper-quiet powertrain, but what stands out is how refined the Rivian feels. For a car company's first effort the level of isolation you feel from the outside world is impressive. It doesn't have any of the squeaks, rattles and mechanical groans that plagued some other start-up EV car companies in their early days.
Instead, the R1T feels like a very complete and well resolved package. Like many modern EVs, starting it up is as simple as climbing into the driver's seat, with a sensor immediately preparing the car for you to head on your way without needing to press a 'start/stop' button.
Tap the gear selector stalk down for 'Drive' and you immediately experience the immense torque from Rivian's quad-motor powertrain. Even at suburban speeds you get a sense of the power that lurks beneath the surface of this ute.
Once we found a safe spot to unleash the full potential of the four motors they did not disappoint. It has the kind of sickening acceleration that we've come to expect from electric vehicles, with Rivian's 0-60mph (0-96km/h) claim of just 3.0 seconds feeling completely legitimate.
The regenerative braking is extremely powerful, and that's a pro and a con. That's because there are only two modes - standard and strong - but even in the lower setting there's powerful retardation as soon as you release the accelerator. This is very much an EV that can be driven on one pedal, which is fine, but it does take some getting used to.
A number of carmakers have begun offering much lower levels of regen braking, which allow you to drive more like a conventional internal combustion engine vehicle by using both the accelerator and the brake pedal, so perhaps a lower setting is something Rivian will have to consider in the future.
It also doesn't help that adjusting the regen braking is another function that requires you to dive back into the touchscreen menu, rather than using steering wheel-mounted paddles like other EVs have adopted.
The ride felt quite firm on the streets of Los Angeles, but that's not entirely surprising for what is a very heavy vehicle (it tips that scales at just over 3250kg) that's riding on 21-inch alloy wheels. However, given air suspension is standard across the range, it feels like it could be tweaked to make for a more compliant ride, especially on Australia's choppy roads.
The standard air suspension also allows for a variety of ride heights for improved off-road performance, with R1T able to adapt from as low as 241mm in 'Sport' mode all the way up to 378mm in its 'rock crawl' setting.
The Zeekr 009 is one of the largest vehicles on the Australian market at almost three tonnes and 5.2 meters long but it's also one of the most comfortable, and one of the easiest and most enjoyable cars I've driven.
This is for three main reasons. The first is the air suspension which provides a beautifully comfortable and composed ride.
The next is those electric motors which provide so much grunt but in a very predictable way that's smooth, silent and instant, allowing you to move through traffic or drive confidently on a motorway.
Finally the visibility, steering and pedal feel all combined to provide an effortless piloting experience through narrow laneways, carparks or while parking.
Adding to the enjoyment of driving this people mover is a comfortable, plush interior that's so well insulated that you'll coast serenely through traffic.
As for handling, I have also driven the 009 on a race track at Sydney Motorsport Park. I pushed it through a couple of corners where even some sports have cars struggled to maintain their composure and this massive people move performed surprisingly well, staying planted through the corners.
I've also taken the 009 onto a skid pan and intentionally tried to slide the vehicle and even under these controlled conditions it showed no sign of roll or loss of control.
Having taken the 009 through probably the widest range of testing I've ever put a car through I'd say that it feels safe and secure in pretty much any real-world condition you will experience.
The R1T comes fitted with the usual array of airbags and passive safety systems, but Rivian founder Scaringe spent years working on autonomous vehicles as he built up his company so there's an array of active safety features that make the ute semi-autonomous.
Rivian calls this system 'Driver+' and it features all the now-normal active safety items like autonomous emergency braking, adaptive cruise control, lane change assist, lane keeping assist and blind-spot warning. The combination of these systems allows for some mild autonomous functions under the right circumstances.
Another interesting safety feature is called the 'Gear Guard' system. It's a complex system that includes a camera array, an external warning system and a physical cable in the tray.
Rivian calls it a 'family' of technologies but in simple terms it uses five of the pick-up's 11 cameras to monitor the surrounding area and sound an alarm if people are getting too close. If it sets off the alarm, the car will also send you a text message alert so you can check what's happening.
It also includes the Gear Guard cable, which is a braided steel cable with a nylon cover that you can thread through anything - such as a bike or other sporting equipment - and then lock into a connection built into the tray. Again, it uses the cameras to record anyone getting too close so you know who's tried to pinch your stuff.
The system also includes a cute monster mascot that pops up on the media screen to let people know they are being recorded. Plus it gives Rivian something to put on t-shirts to sell on their website.
The Zeekr 009 hasn’t been tested by ANCAP yet, but it comes with auto emergency braking (AEB), front and rear cross-traffic alert, lane keeping assistance, auto parking, and blind spot warning. You’ve got airbags covering all three rows and a centre airbag up front.
For child seats there are four ISOFIX points in the second and third rows and four top tether points.
In the US Rivian offers a five-year/60,000-mile (approx. 96,000km) warranty for the quad-motor models and a four-year/50,000-mile (approx. 80,000km) warranty for the rest of the range. But the battery and drivetrains are covered for up to eight years.
The 009 is covered by Zeekr’s five-year/unlimited kilometre warranty. The battery is covered by an eight-year/160,000km warranty.
Servicing is recommended every 40,000km or every two years, whichever comes first. There’s also five years/unlimited kilometres of roadside assistance and five years of connected services as standard.