Rivian R1T vs Ferrari 296

What's the difference?

VS
Rivian R1T
Rivian R1T

2024 price

Ferrari 296
Ferrari 296

2024 price

Summary

2024 Rivian R1T
2024 Ferrari 296
Safety Rating

Engine Type

Turbo 6, 3.0L
Fuel Type
-

Premium Unleaded/Electric
Fuel Efficiency
-

0.0L/100km (combined)
Seating
-

2
Dislikes
  • Not available in right-hand drive yet
  • Expensive compared to similar-sized utes
  • Rivian is an unproven brand

  • Fiddly multimedia grates
  • Price jump from hardtop hard to stomach
  • A silent Ferrari, even sometimes, is weird
2024 Rivian R1T Summary

Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.

If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.

To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.

This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.

Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.

So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.

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2024 Ferrari 296 Summary

I know, picture Ferrari and you'll likely be conjuring images of potent V12 or V8 engines, a scenery-shaking exhaust bark on start-up and a fuel bill that would make a Sheikh wince.

But this one, the 296 GTS, doesn't have, or do, any of those things. In fact, it doesn’t so much explode into life as it does kind of whirr gently, as though you’ve just switched on a photocopier.

And yet, people I trust on these matters reckon this just might be the best Ferrari to have ever worn the badge. So, I guess we better get to figuring out what the hell is going on with this plug-in Prancing Horse.

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Deep dive comparison

2024 Rivian R1T 2024 Ferrari 296

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