Peugeot 508 vs Omoda 9

What's the difference?

The Peugeot 508 Sportswagon GT PHEV proves wagons can be extremely stylish but looks aren’t everything and it is an expensive option compared to its luxury rivals. It earns its place with the premium interior but the safety could be improved on and the tech is more confusing than it needs to be. But this wagon offers an alternative for families who are sick of being in an SUV yet still need a little extra space. 

My son didn’t go nuts over this and complained about his view.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The design of this wagon is what wins it the most points. It is a damn fine specimen with the sleek lines in the body panelling and the sexy rear that looks well-proportioned for its 4790mm length.

Dark, narrow windows, 18-inch alloy wheels and a minimalist-looking nose, with fang-like daytime-running lights, all enhance its sporty look.

The rear lights have Peugeot’s signature ‘claw’ design and there’s something suggestively fun about seeing a twin-exhaust on a wagon!

On the interior, the multimedia system takes centre stage and the dashboard looks quite sleek, despite all of the deep cutaways.

The steering wheel is in the compact style that Peugeot is known for but it makes the cockpit feel driver orientated.

The quilted Nappa leather trims and shiny piano-black accents (with the piano-key controls) make for a refined cabin space.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The front row gets the most space and you’ll be able to get into a comfortable position even if you’re tall.

However, it is a low car with its 142mm ground clearance and there may be a few grunts as you get in and out (or is it just me?).

My seven-year old loves how easy it is to climb in, though he didn’t have the best view out of the windows because the sills sit high.

The footwell lip also sits quite high, which isn’t an issue until you can’t open your door very wide and then it’s clumsy in a tight parking space.

The electric front seats are very comfortable and the extendable under-thigh support helps to minimise leg fatigue on a longer journey.

Surprisingly, for my 168cm (5'6") height, I have to sit much further back than I ordinarily would to get a comfy driving position.

In the back, you have plenty of headroom but behind my driving position, the legroom could be better.

An adult would still find it fairly comfortable on a longer journey so long as they aren’t behind someone tall. The seats themselves are well-cushioned and you sit in, rather than on top of them.

Individual storage options are good for this class with a dual-opening middle console, glove box and a great utility cubby next to the transmission shifter.

There is also a shelf underneath the centre console that houses the wireless charging pad and two USB-A ports but it’s a tad awkward to use and even see the ports when you're seated.

The amenities are good in the rear but for a top-spec model it’s lacking the luxury items you might expect, like heated seats and climate control but you’ll enjoy map pockets, reading lights, two USB-A ports and directional air vents.

It also has a fold-down armrest with two shallow cupholders, that in a quick turn, might spill their cups!

The boot is a great size at 530L with all seats in use and you can bump it to 1780L with the rear seats folded.

You get a level loading space and a 60/40 split with a ski-port in the back seat, which opens up your storage options.

There is a tyre repair kit rather than a physical spare but the tailgate is powered, which I always like.  

The technology is a mixed bag. It looks sharp and the touchscreen multimedia system is responsive but isn’t as easy to use as others I’ve sampled.

It doesn’t have a lot of accessible information or customisations available but it is easy to connect to the wired Apple CarPlay. There is also wired Android Auto for those users and built-in satellite navigation. 

The 12.3-inch digital instrument panel is the prettiest piece of tech in the car and there is more customisation available to make it feel yours.

Considering its price point and top-model status, it's more obvious that you miss out on premium items like three-zone climate control, faster USB-C connections and a head-up display.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The GT plug-in hybrid model has a 1.6-litre, four-cylinder turbo-petrol engine, as well as an electric motor that sits on the front axle. It has an eight-speed automatic transmission that produces smooth gear changing driving the front wheels.

The combined outputs are 165kW and 360Nm which means you have a good amount of power for this sized car but it’s not a performance wagon as its 0-100km/h sprint time is 8.3 seconds.

The lithium-ion battery has a small 11.8kWh capacity and will get from 0-100 per cent in three and a half hours on an 11kW system. On my standard house plug, it took closer to six and a half hours.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Peugeot says you can travel up to 55km on pure electric function, however my morning (return) school run is 38.4km and the electric range was spent by the time I parked in my garage after starting on a full charge. 

Under optimal conditions, where you’re utilising both the engine and motor, the GT PHEV has an official fuel cycle consumption of 1.5L/100km.

After charging it three times, travelling 444km on a mix of open/urban roads and using 33 litres of fuel, my real-world usage came to 7.4L/100km.

You absolutely get the best economy when you regularly charge it but sometimes you just don’t get the time to!

You'll need 43 litres of premium 95 RON unleaded fuel to fill the tank which, using our real-world average consumption figure, translates to a driving range of around 580km.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The 508 Sportswagon is an odd car to drive. Around the city, the steering makes it feel like you’re in a go-kart and you may over-correct until you get used to it. 

On the open-road, it feels like it gets into its groove but the power reserves feel a tad too shallow as the engine can complain with only a light load. 

The suspension is well padded and you won’t notice too many bumps but you do get a fair bit of wind and road feedback at higher speeds. 

Because of the narrow windows, I am surprised by how great the visibility is but you feel tiny when you sit next to a big SUV in traffic!

That said, it corners beautifully and taking this on a winding coastal road is super fun.

The brakes are very responsive, which is great in stop-start city traffic but can make it feel a little jerky while navigating a car park.

And on that note, because of the funky steering feel, it takes a moment to calibrate your senses with what the car is doing.

Once you get used to it, it’s simple to park but the quality of the 180-degree camera system is pretty rubbish for where this car sits in the market.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

On the 508 you’ll enjoy a five-year/unlimited km warranty and the battery is covered by an eight-year or up to 160,000km warranty, which is great.

You can pre-purchase either a three- or five-year servicing plan and the five-year plan costs a flat $2100 or an average of $420 per service which is very reasonable for this class. 

Servicing intervals are at every 12months or 20,000km, whichever occurs first.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.