Omoda 9 vs Toyota BZ4X

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

When the bZ4X first launched it was already late to the game and blended into the background too much. However, this update has dramatically improved its appeal.

Despite this, the electric mid-size SUV segment is incredibly fierce and it’s hard to not get caught up in glitzier rivals like the BYD Sealion 7, Tesla Model Y and Zeekr 7X.

It’ll be interesting to see whether the Australian public reacts to this update and if it draws in more punters.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The exterior design of the bZ4X never really blew me away. It’s just sensible and not too out there. In saying that though, being sensible is no bad thing and can be seen as a positive for some buyers.

This facelift has brought Toyota’s new corporate look, including the hammerhead shark-like LED lighting signature. It already features on models like the C-HR, Camry and RAV4. In fact this update has made the bZ4X look more like an electric RAV4 than ever before.

I like the C-shaped daytime running lights but I’m not a fan of how the main headlight section is now separate. I prefer how they looked before.

The black wheel arch cladding is now also glossy and not matte. Sure, this looks great right now, but it likely won’t be long until it unfortunately gets scratched.

Inside, if you covered up the Toyota badge you could likely fool me into thinking this is a Lexus. The new 14.0-inch touchscreen is virtually identical to the one in models like the Lexus NX, RX and GX.

There are also plenty of premium-feeling soft-touch materials around the cabin. I’m not a huge fan of the grey and white two-tone interior, at least from a family-friendly standpoint, but thankfully you can get an all-black interior instead.

Another major design change with the interior is the new centre console. It now features two wireless chargers and a revised button layout. I particularly like it because it’s no longer covered in glossy piano black.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The front seats in the bZ4X are deliciously comfortable and supportive. They make long trips a breeze, plus the ventilation that’s standard on the AWD trim works well in the heat.

Despite this, I’m still not a huge fan of the driving position. You need to look over the steering wheel in order to view the almost windscreen-mounted digital instrument cluster. It’s a similar set-up to what Peugeot employs and is intended to reduce the amount you need to stray your eyes from the road.

I appreciate this but it just doesn’t work for everyone. Personally I need to jack the seat up more than I’d like in order to see the screen fully. When I do this my knees get in the way of the steering wheel no matter how I position it, which isn’t ideal.

The set-up in the related Solterra is a little better as it has a squared-off steering wheel instead of a traditional round steering wheel.

Going back to the digital instrument cluster, the content display on this is still rather limited. Thankfully, critical information like your current speed is displayed clearly, but having added customisation through more informative displays to toggle through or more themes would be a nice extra touch.

Moving across the larger touchscreen multimedia system is a welcome addition, but I didn’t think there was anything wrong with the old one. The user interface is still basic in a good way, meaning it’s hard to get lost.

A difference is the climate control features are now fully integrated into the touchscreen, save two physical dials that change the dual-zone climate control temperature.

While this means you need to press on the touchscreen to change certain climate control-related features now, a lot of these in the pre-update were touch-sensitive buttons on a panel under the touchscreen. Really, it makes no difference.

Wireless Apple CarPlay and Android Auto are still standard and work flawlessly with my iPhone 15 Pro Max. There are now also two wireless chargers, which is great if you want to charge your phone and your passenger’s phone.

However, they don’t work properly as they don’t offer any ventilation. They regularly make my phone overheat and stop charging, even on shorter trips. If you want to reliably top your phone’s battery up, it’s best to just plug into a USB port with a cable.

Looking elsewhere around the cabin, there is an adequate amount of storage, though some more would be nice. There are two decently sized cupholders, a small shelf under the centre console and a side-hinging centre console box. Like the pre-update version, there is still no proper glove box.

In the second row there’s plenty of legroom available for adults behind adults, though due to the placement of the high-voltage battery this leaves you with a knees-up feeling. This is common in a number of EVs, even some that are based on dedicated electric architectures, like the bZ4X.

Headroom also isn’t fantastic as the roof starts to taper back where your head is located. You wouldn’t want to be much taller than 180-odd centimetres back there. It’s also made worse when you recline the seat backrest.

Second-row amenities include air vents, heated outboard rear seats, USB-C ports, seatback map pockets, as well as a fold-down armrest with some cupholders and a tablet holder.

At the back there is a hands-free power tailgate which is rather slow to open and close and makes plenty of beeping while doing so. It's a classic Toyota on this front.

The bZ4X AWD offers 410L of boot space with the rear seats upright which is slightly less than the 2WD due to the added rear electric motor.

It’s a decent space but doesn’t stand out from the crowd. There’s some extra underfloor storage which is large enough to fit some cables and that’s about it. Unfortunately there’s no front boot.

Boot-related amenities include a cargo blind, a variety of hooks, as well as vehicle-to-load (V2L) capability using 220V/1500W AC inverter and a single household power socket. The latter allows you to power household appliances using the vehicle’s high-voltage battery.

Disappointingly there is no spare wheel, but this isn’t uncommon for EVs. You have to make do with a tyre repair kit, which is fine if you have a small air leak but pointless if you have a proper puncture.

There are still only two trim levels in the bZ4X line-up – 2WD and AWD, the latter on test here.

Compared to the pre-update version, pricing has been slashed by up to $10,000, depending on the variant.

The line-up now starts at $55,990, before on-road costs, for the 2WD and extends to $67,990, before on-road costs, for the AWD.

This top-spec bZ4X AWD now undercuts the corresponding Subaru Solterra AWD Touring by $2000. These two cars are twins under the skin and are built in the same Japanese facility.

It also undercuts the top-selling Tesla Model Y Long Range AWD by $1000, which is a major feat. However, certain rivals like the BYD Sealion 7 Performance and Zeekr 7X Long Range are still cheaper but not all of them offer all-wheel drive.

With this update there’s now a larger 14.0-inch multimedia touchscreen, two wireless phone chargers, vehicle-to-load (V2L) capability, plus a hands-free power tailgate and heated steering wheel standard across the line-up.

This is above and beyond the standard LED headlights, roof rails, dual-zone climate control and heated front seats with electric adjustment in the 2WD.

The AWD brings larger 20-inch alloy wheels, a panoramic glass sunroof, a nine-speaker JBL sound system, digital rear-view mirror and ventilated front seats.

This is a lot of standard equipment and you can’t really complain because you’re getting all of this for less than before.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

While there have been a number of spec changes or additions with this update, even more tweaks have happened under the skin.

All versions of the bZ4X now make more power and torque. The AWD’s dual electric motor set-up now has a total system output of 252kW (+92kW) and 438Nm (+101Nm).

Like the pre-update version, the bZ4X AWD offers 'X-Mode' off-road drive modes, crawl control, as well as downhill assist control. However with 20-inch alloy wheels as standard, I doubt these will be taken off the beaten track very often, if at all.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Another big under-the-skin change with this update is Toyota has fitted the bZ4X line-up with a larger 74.7kWh lithium-ion battery pack.

As a result this EV has more range. The AWD now offers up to 517km of WLTP claimed range (up from 411km) with an official energy consumption figure of 16.0kWh/100km.

During my largely urban testing over the Christmas break I saw an average energy consumption of 14.4kWh/100km. In fact, on one particular trip into the city with minimal traffic I saw an average energy consumption of 10.5kWh/100km. This is incredibly low for an all-wheel drive EV and almost Tesla-like.

Using my as-tested energy consumption figure, the bZ4X AWD has a theoretical total range of 518km.

The Type 2/CCS combination charge port remains on the left-hand front wheel arch which is fine because it’s kerbside, but at some public charging stations it can be hard to connect the cable without having it run up against the front bumper.

Speaking of charging, the maximum AC charging rate has now been upped all the way from 11kW to 22kW, which is a fantastic update. This now allows for a 10 to 100 per cent charge in 3.5 hours.

While peak DC fast-charging unfortunately is still capped at 150kW, Toyota claims it can remain at a higher charge rate for longer now thanks to reworked battery thermal technology.

A fast charge from 10 to 80 per cent is now meant to take 45 minutes. It would be good to see quicker charging because many of this car’s rivals are faster and this can make a world of a difference during long road trips.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The bZ4X AWD was never a slow car to begin with but the added oomph is welcome.

While it's not overtly noticeable in everyday driving, when you mash the throttle at the lights you're pinned back in the seat a lot more than before.

Despite this, it still doesn’t feel like this car wants to be driven quickly. If you drive with a docile right foot, the bZ4X is a supremely comfortable vehicle that’s relaxing and easy to drive.

There are a number of regenerative braking modes to select from by using the steering wheel-mounted paddle shifters, but none of them offer a one-pedal driving mode. This means you need to use the brake pedal to come to a complete stop.

As a result, this car’s driving experience is more like a combustion or hybrid vehicle, like the RAV4. This can make the transition to an EV easier if you’ve never driven one before.

The steering feel in the bZ4X has a noticeable weight and heft to it which feels nice when you’re zipping around on urban streets. It also feels like the steering wheel is actually connected to the wheels rather than the overly assisted and light steering systems in some of its rivals.

Where the added steering heft can feel a touch annoying is when you’re doing a tight parking manoeuvre. This car is longer than you think, meaning you may need to do three-point turns more often.

Speaking of parking, the bZ4X’s surround-view camera system is detailed and high-resolution, which is a great peace of mind. The semi-autonomous park assist is also fantastic as it can detect and park the vehicle within painted lines, rather than just slot it between two parked vehicles.

Adding to the comfort factor is this car’s ride, which is a major highlight. Despite the large 20-inch alloy wheels, the suspension does a great job at softening bigger bumps and small road imperfections.

There is little that upsets the interior ambience in this car, making it a serene place to be regardless of where you’re travelling. For an EV you’d expect more tyre and wind noise given there’s no engine to drown the noise out, but Toyota has seemingly done a great job of insulating the cabin and choosing suitable tyres.

The updated bZ4X still has a maximum five-star ANCAP safety rating based on testing conducted on the pre-update car by Euro NCAP.

Toyota has notably now made the full safety suite standard across the entire line-up. 

Previously the 2WD missed out on features like blind-spot monitoring and a surround-view camera, among others.

As standard there are eight airbags, autonomous emergency braking (AEB), rear cross-traffic alert, lane-keep assist, adaptive cruise control, driver attention monitoring and traffic sign recognition.

There’s also connected services with SOS emergency calling, plus automatic collision notification, vehicle insights and charge station search available with a smartphone companion app.

All of the safety systems operate in a seamless manner and don’t interrupt the driving experience unless they actually need to. This is becoming increasingly uncommon.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

As standard there is a five-year, unlimited-kilometre warranty which is fine but does not stand out for the segment anymore.

However, if you service at one of Toyota’s 260+ dealers around Australia when required, warranty coverage for the high-voltage battery can be extended all the way out to 10 years.

Logbook servicing is required every 12 months or 15,000km, whichever comes first, and the first five services are capped at $180 each. While the pricing in classic Toyota fashion is competitive, the 12 month intervals aren’t (in the EV space). The standard is now closer to 24 months.

As part of the ownership package owners get Mode 2 and Mode 3 charging cables. The 'Toyota Go' loyalty programs also allows for the choice of a complimentary 7.0kW home charger or 12-month Chargefox subscription.