Omoda 9 vs Toyota BZ4X

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Toyota bZ4X base variant is an uncomplicated car to drive. It has some decent features for its grade level and it is plenty big enough for my little family of three but it doesn’t always come out ahead of its rivals.

It would be an easy EV to dip your toes in if you’re wanting something economical to maintain yet able to fit the family. But it's expensive for what it is.

My seven-year old likes the cool looks but has been confused about Mummy is reviewing the same car again.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

There’s not much separating the bZ4X from its Subaru twin other than badging and ever-so-slightly different front and rear fascias. The differences are so small only diehard enthusiasts will be able to tell them apart. To me, they look the same on the outside!

The overall look is sporty and fun with lots of pleating in the panelling to give it a futuristic vibe and sharply defined tail-lights for some edginess.

Against our test model's 'Liquid Metal' paintwork the heavy black plastic moulding wrapping around the base of the car doesn't stand out too much but will on a lighter colour.

The internals do differ somewhat and the best change is the more traditional round steering wheel. I prefer the look and feel of it compared to the squared-off shape of its twin's.

The 7.0-inch digital instrument cluster is set a fair way back on the dashboard and looks disjointed from the rest of the tech. The steering wheel also cuts into my vision of the screen and while I could shift my seating position to better accommodate, I'd be compromising my driving comfort to do so. A head-up display would be welcome here.

The dashboard, doors and seats all feature a grey knit-like fabric that looks warm and inviting but the cabin is elevated by synthetic leather trims throughout. Overall, the cabin is quite pleasant but wouldn’t be out of place on a much more affordable car.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The cabin is very spacious with generous leg- and headroom. I have plenty of room for my 168cm (5'6") height but my 183cm (6'0") father was also very comfortable in both rows.

The seats in both rows are well-cushioned and up front, the driver’s side has ample support from the two-way powered lumbar. I also like the way both front seats are heated. You could handle a long trip even as a passenger prince/ss.

Individual storage is less generous than you’d expect for the class given you don’t get a glove box but there are still enough nooks and cubbies for some items and a shelf underneath the console can fit a small handbag.

My seven-year old discovered a secret pocket underneath a removeable box in the middle console where Toyota has stored the manual and logbook.

Up front you also get two cupholders, four drink bottle holders (two in each door) and a handy cubby behind the rotary transmission shifter. In the rear you get map pockets, two cupholders and a device holder in the fold-down armrest and a large drink bottle holder in each door.

No complaints from my kid regarding the amenities in the back and he likes having his own directional air vents and reading lights. But it's the 182mm ground clearance we all love because the bZ4X is super easy to get in and out of. Definitely no grunts in this one!

There's no frunk storage but the boot's 421L capacity will suffice for your bigger grocery run or odd trip but the capacity is lower than some rivals. Underneath the level loading space there's a retractable cargo liner, two cable pouches, a first aid kit and the tyre puncture repair kit. I like the powered tailgate on the base model. I find them handy with a kid in tow.

Technology is well-rounded and upmarket. The 12.3-inch touchscreen multimedia system is responsive and easy to use but the customisations for internal features are a little lacking. The built-in satellite navigation is clear and there is a dedicated Toyota services app, too.

The wireless Apple CarPlay is simple to connect to and I didn't have any dropouts with calls or connections, which is great. There is also wireless connectivity for Android Auto users.

Charging options throughout the car are solid with each row getting two USB-C ports, while the front also features a USB-A port and 12-volt socket. However, there’s no wireless charging pad or V2L (vehicle-to-load) capability which might annoy over long-term use.

There are two variants for the bZ4X range, with the base model tested here being a front-wheel drive and only sporting a single motor. This entry-grade is priced from $66,000, before on-road costs, and the top AWD variant is $74,990 MSRP.

Compared to the bZ4X's single-motor rivals, this price tag positions the Toyota right in the middle for costs with the most affordable rival being the Tesla Model Y RWD for $55,900 MSRP, then the Kia EV6 Air at $72,590 MSRP.

Although very similar, Subaru is offering its base variant as a dual-motored AWD, but for price comparisons it is $69,990 MSRP.

For a base model, you get some solid features like heated front seats, built-in satellite navigation, built-in Toyota connected services app and wireless Apple CarPlay and Android Auto.

The upholstery also features synthetic leather accents rather than just plain black cloth and you get an upgraded JBL sound system.

Like its Subaru twin, only the driver's seat is powered with lumbar support but both feature those heat functions.

Other standard features include keyless entry, push-button start, dual-zone climate control, Bluetooth connectivity, a tyre puncture repair kit and digital radio.

Technology is also rounded out by the 12.3-inch touchscreen multimedia screen, 7.0-inch digital instrument cluster and four fast USB-C ports.

There are a few items missing in this variant that feature in a lot of its rivals, which reminds you this is a base model. Things like heated rear outboard seats, a heated steering wheel and a sunroof, all of which would be easy to accept if the car wasn't edging close to $70K.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The bZ4X base variant is a front-wheel drive and has a single electric motor producing 150kW/256Nm - which sounds a bit schlumpy compared to its rivals but its pick up is great and you don’t feel it's underpowered, even when you’re on the open-road.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The official energy consumption figure is 16.9kWh/100km and I averaged 16.1kWh over a mix of urban and open-road driving. The consumption is good and on par with some of its rivals but the official driving range from the large 71.4kWh lithium-ion battery is up to 436km, which is lower than most of its rivals by a good portion.

The bZ4X has a Type 2 CCS charging port which means you can benefit from faster DC charging speeds, up to 150kW. On a 150kW DC system you can go from 0-80 per cent in around 40-minutes.

On a 7.0kW AC charger, you can go from 10-100 per cent in 9.5 hours and that drops to seven hours on an 11kW system. All the bZ4X figures are good enough to avoid the inconvenience zone but aren't as fast as some of its competitors.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

You don’t often notice this base model is a front-wheel drive until you accelerate too quickly from a standstill and tlose a bit of traction. Otherwise, power delivery is smooth and while you don’t get a tummy-sucking-sensation when you put your foot down the power satisfies for city and open-road driving.

The steering feels light and there's a fair bit of understeer when tackling winding roads. This made the handling a bit lacklustre at times but it’s not too intrusive in an urban environment. Just remind yourself it’s not a performance EV if you ever start thinking ‘fast and furious’ thoughts.

Ride comfort is very good and I’d attribute that to a well-cushioned suspension set-up. While you notice bumps, you’re not bothered by them, even in the back seat. The cabin is peaceful and quiet most of the time but road noise creeps up a lot at higher speeds.

Visibility is excellent and despite a few little things, like the steering, it’s an uncomplicated car to drive.

The bZ4X isn’t too hard to park because the reversing camera is relatively clear but this grade would benefit from the 360-degree view system which is available on the top-grade model. The 4690mm length, 1860mm width and 1650mm height makes it a happy-go-lucky friend in a small car park.

The bZ4X comes with some good standard safety features like a full suite of LED lights (including the DRLs), lane departure alert, lane keeping aid, traffic sign recognition, seatbelt warning, adaptive cruise control as well as a reversing camera supported by front and rear parking sensors.

Unfortunately, the base model misses out on items the top model features like blind-spot monitoring, 'Safe Exit Assist', driver attention monitoring, rear-occupant alert and rear cross-traffic alert. All of which are fairly big-ticket items and available on much more affordable Toyotas.

Still, the bZ4X achieved a maximum five-star ANCAP safety rating from testing done in 2022 and has seven airbags, including a front centre bag.

It has AEB with forward collision warning as well as car, pedestrian and cyclist detection which is operational from 5.0-80km/h (and up to 180km/h for car detection).

There are ISOFIX child-seat mounts on the rear outboard seats and three top-tether anchor points. Two child seats will fit best, though.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

The bZ4X comes with a five-year/unlimited km warranty and the battery is covered by an eight-year or up to 160,000km warranty. Both are usual terms for the class.

There is a five-year or up to 75,000km capped priced servicing plan and annual services cost just $180, which is very competitive.

Servicing intervals are more in line with a fuel-based car at every 12-months or 15,000km, whichever occurs first.