Omoda 9 vs BYD Sealion 5

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Cars that don’t always appeal to enthusiast buyers are often seen by manufacturers as a way of not bothering with the dynamics. Good enough is, apparently, good enough. Thankfully, BYD hasn’t taken that path here and the local suspension tweaks have turned what could have been a me-too product into a bit of a dynamic class leader. And even if buyers can’t verbalise the benefits of that, they will still be subliminally enjoying them with every kilometre.

The other stand-out feature is the price-tag which represents an awful lot of car for the money. And, in such a price-sensitive market as this one, that will get the BYD over the line for a lot of families. That it also offers a vastly better driving experience simply makes the value equation – and the purchasing proposition – even stronger.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The interior of the Sealion 5 feels pretty well-made and there are soft-touch surfaces on most of the touch-points. The steering wheel, too, is thick and chunky and nice to hang on to. But there’s a lot going on in terms of different colours, textures and surfaces, and it can all look a bit busy, despite the high-tech boardroom overall flavour. It’s also worth mentioning the trim material is synthetic but does a great job of looking and feeling like real leather.

Externally, there’s not a lot to grab the eye. Sure, it’s not an unpleasant looking vehicle, but neither does it stand out from the mid-size SUV pack. At least BYD decided against those cheap-looking plastic tack-ons on each wheel-arch.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

Here’s the other big shock relative to the price-tag of the Sealion 5: This is not a small car. Based on the price, you might have been thinking the vehicle would be a compact SUV. And you’d have been wrong. This is a proper mid-sized SUV with room for five and luggage and an overall length of 4.7 metres and change. And to put that into some kind of perspective, that’s just 30mm shorter than the Sealion 6 which costs about $9000 more at its starting point.

The wheelbase is long, too, and the 2712mm between the axles helps make the interior even more spacious. That means there’s lots of stretching room in the front, but also that a grown adult can comfortably sit in the back seat behind another grown adult at the wheel and still have enough room in every direction. The window sills are commendably low in the rear seat, too, ensuring even littlies can see out.

The biggest problem in the back is that the seat cushion is a bit flat, but, like the front chairs, it’s still pretty plush.

With all five seats in place, the Sealion 5 boasts 463 litres of luggage space and the cargo area is well done with storage pockets at each side, a light and an under-floor tray designed to transport charging cables and a tyre repair kit. Yep, that’s right, there’s no spare tyre of any sort here. No surprise, really.

Fold the rear seat down and you’re suddenly looking at 1410 litres of cargo space and your SUV is now a panel van.

As well as the dual-zone climate control, the Sealion 5 also offers a single USB -C and a USB-A charging port in the front and rear compartments.

The Sealion 5 also offers a V2L (Vehicle to Load) function, meaning it can power camping or on-site work equipment and even act as your home’s battery.

The plug-in hybrid in question is the BYD Sealion 5. It has a claimed EV-only range of better than 100km, relatively quick charging, a decent sized battery, adequate performance, enough interior space for a family, good safety and lots of equipment. Oh, and it costs just $33,990, before on-road costs, in its entry-level Essential form. Incoming!

Equipment-wise, that sub-34K sticker gets you a 10.1-inch central info-screen, an 8.8-inch driver display, digital radio, a six-speaker stereo, wireless connectivity for Android Auto and Apple CarPlay and dual-zone climate control.

Throw another four grand on the table and you move up to the Premium version which adds plenty of kit for the $37,990 ask. That includes a panoramic sunroof, automatic tailgate, roof rails, heated and electrically folding mirrors, one-touch power windows, a six-way powered drivers seat and four-way powered co-pilot’s chair, a heated and ventilated driver’s seat and wireless charging.

The step up from Essential to Premium also includes a battery upgrade, and we’ll cover that off in the Under the Bonnet section below.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Both variants of the Sealion 5 have the same driveline – mostly. They each use a 1.5-litre petrol engine teamed with a single electric motor, both driving the front wheels. Unlike the bigger Sealions, there’s no all-wheel drive version. Power peaks at 156kW and torque at 300Nm.

Why a non-turbocharged engine? BYD tells us the non-turbo engine helps keep cost out of the vehicle and, since the engine really only runs to power the electric motor and charge the batteries, it does so at a relatively constant engine speed, negating the need for a wide spread of petrol power.

The only major difference is that the Essential version has a 12.9kWh battery-pack, while the Premium gets a bigger, 18.3kWh pack for longer range, but precisely the same output and, therefore, performance.

A single-speed transmission is part of the BYD driveline package, also made possible by the fact that the vast majority of the driving of wheels is done by the electric motor.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The Premium’s bigger battery claims to up the official NEDC range from the Essential’s 71km to 100km. BYD reckons with the 52-litre fuel tank brimmed and the car operating at its claimed 1.2 litres per 100km efficiency, the range of either version is just on 1000km. In the real world, that’s likely to be closer to 800km (especially with some highway running thrown in) but it’s still one heck of a solution to range anxiety.

There’s no DC charging function for the Sealion 5, so forget about commercial fast chargers. But on a 3.3kW AC power outlet, the maker claims the Essential can reach full charge in under four hours, while the Premium’s bigger battery will take under six hours to fully charge. A Type 1 charge cable is included.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

You don’t have to drive very far to realise that the local input into the Sealion 5’s suspension and steering have been worth the effort. BYD Australia has a local engineering team on call these days, and it shows here.

Actually, the steering is not the highlight; it has some weight but not a whole lot of feel, or, indeed, feedback for the driver. The ride and handling combination is what stars. Obviously well-damped, the suspension allows for a ride that is both complaint and quiet, without causing the car to wallow around like some jacked-up designs can with their higher centre of gravity.

In fact, the BYD is athletic to the point where keener drivers will find it an entertaining drive; hardly something that can be said for the majority of medium SUVs.

Performance is strong without being overwhelming and even though the Sealion 5 has that signature electric-drive feeling of effortlessness, the accelerator pedal has been calibrated to avoid the neck-snapping surge of grunt off the line. As such, it emerges with a fairly flat acceleration curve, and no hint that the petrol motor is cutting in or out.

Until, that is, you bury the throttle all the way at which point the petrol engine takes a few second to join in. And when it does, it’s pretty vocal – shrill, almost – as it catches up with the rest of the car and starts directly driving the wheels. To be fair, though, this is not going to be a common occurrence in everyday life thanks to the flexibility of the petrol-electric system for 99 per cent of circumstances.

On the move, the cabin is perhaps most notable for its soft, plush seats that are a nice change from the church pews of some manufacturers. And although the driving position is about right, taller drivers might prefer a steering column that extends out another few millimetres.

The driver display screen is another source of annoyance. It’s pretty small and contains lots and lots of information, to the point where the typeface is too small to be read on the run by anybody who relies on reading glasses.

Passive safety in the Sealion 5 starts with no fewer than seven airbags including full-length side-curtain bags. 

There’s also a front-centre airbag, something we’d like to see in more cars, particularly at this price-point. Child restraint points in the rear seat are the ISOFIX type.

The BYD gets pretty much the full suite of driver aids, including autonomous emergency braking, blind-spot monitoring, rear-cross traffic alert with active assistance, stability control, active cruise-control, traffic-sign recognition, front and rear collision warning and tyre pressure monitoring.

The Sealion 5 also incorporates a driver-attention monitor which seems better calibrated than some earlier efforts from some of the Chinese carmakers. Also improved in calibration terms is the lane-keeping assistance which is still too violent for our tastes, but more subtle than some of the competition’s systems. But while the savagery of this system has been toned down, it appears to have been at the expense of sensitivity and, time and time again, the cameras missed road markings that were faded or dirty.

The major safety benefit in paying more for the Premium variant is the addition of front parking sensors and a 360-degree camera instead of the Essential’s simple reversing camera.

The Sealion 5 has not been ANCAP tested as yet, although BYD says this is largely down to ANCAP’s scheduling rather than any hesitance on BYD’s part.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

Like other BYDs, the Sealion 5 comes with a six-year/150,000km warranty. Some of the competition have unlimited kilometre warranties, but to be honest, 150,000km in six years is going to be beyond the need and aspirations of most owners.

The EV battery is covered by an eight-year/160,000km warranty, and let’s not forget, BYD was a battery manufacturer before it started making whole cars. Certainly, the company is very bullish about the quality and safety of its 'Blade' battery technology, claiming it easily passes the technically-daunting 'nail-puncture' test.

BYD plans to have capped-price servicing for the Sealion 5, but no pricing announcements have been made yet.

Servicing also falls into line with other BYD models, so that means 12 months or 20,000km intervals.