What's the difference?
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
The Volkswagen Transporter has a long bloodline which can be traced to 1950 when the first split-windscreen Type 2 (aka Kombi) van was launched sharing mechanical components with its equally iconic T1 ‘Beetle’ sedan sibling.
Since then, the Transporter has evolved through seven generations, with the latest being the result of a global alliance with Ford in which the automotive giants share vehicle underpinnings and other technologies. This is designed to streamline new model development and amortise costs, as demonstrated by VW’s current Amarok ute based on the Ford Ranger.
The latest Transporter shares a similar relationship with Ford’s mid-size Transit Custom range, including the full-electric e-Transporter variant based on the E-Transit Custom. We recently spent a working week aboard this electrified model to see how it measures up from a tradie’s perspective.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.
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Although closely related to Ford’s E-Transit Custom, the e-Transporter has carved its own niche in appealing to VW Transporter loyalists and businesses wanting to project a chic Euro image. For tradies and other service providers its driving range is best suited to metro duties, which if combined with the convenience of daily back-to-base charging could make it a practical solution for many working roles.