Nissan Juke vs Gac Emzoom

What's the difference?

The Nissan Juke was meant to herald a new era for Nissan in Australia.

It was the first in a slew of new-generation SUVs and has now been joined by the Qashqai, X-Trail, and Pathfinder as part of a new-look Nissan.

Unlike those others, though, the Juke hasn’t quite resonated with buyers. Since arriving to what Nissan probably expected to be fanfare back in 2020, the new Juke has since sunk to the bottom of its compact SUV segment, outselling only a handful of other models.

So, what went wrong? Is the quirky styling of the Juke too much? Are there too many appealing choices in the compact SUV space? Alternatively, could the Juke be an underrated gem worth checking out?

I find myself in an upper mid-spec ST-L to find out.

GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.

It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.

But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.