MG ZST vs Gac Emzoom

What's the difference?

Will the MG ZST Essence fit a small family? Absolutely, and all but the middle seat passenger will be comfortable but there are areas open for improvement. Like it's safety, laggy tech and adding a few extra items in the back seat.

Yet, it still offers a good host of features and an attractive package for a reasonable price tag. Unfortunately, my son missed having the basic amenities but did like the sun roof.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Being the newer and shinier version of the ZS, the ZST presents as a nice little package with its full suite of LED exterior lights, shiny chrome accents and its well-shaped body.

The front is distinctively different from its design muse with a darkened grille, and redesigned fog lights that feature new air intake vents. Other highlights include the 17-inch two-tone alloy wheels with sporty red brake calipers lurking behind them.

The interior is pleasant with a massive sunroof creating a light-filled space and giving the illusion that the cabin is larger than it is.

The synthetic leather upholstery and trims seem robust and perfect for families, but also feel quite plasticky under hand. The red badge embossing on the headrests is lovely, though.

The dashboard is well-proportioned and headlined by an upgraded 10.1-inch touchscreen multimedia system and fully digital instrument cluster.

The gearshift feels a tad too skinny and tall for the general aesthetic but the circular air-vents add some cute personality.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Practicality is hurt by a lack of individual storage options and a back seat that has only two USB-A ports for its amenities.

The cabin space is spacious, though, and both rows have a decent amount of leg- and headroom despite the massive sunroof.

The steering wheel features height but not reach adjustment and to accommodate I have to sit much closer to the wheel than normal thanks to my poor little T-Rex arms.

Individual storage is the best up front with a small middle console and glove box, two cupholders and two drink bottle holders. The doors also feature large storage bins, which is great to keep the cockpit feeling neat.

The rear row gets two map pockets and a small storage bin in each door. There is also a (very) shallow storage nook at the back of the middle console… think a packet of gum or small wallet size.

My seven-year old isn't as comfortable in the rear because it lacks directional air vents, reading lights and a fold-down armrest. All items which will hinder an adult's comfort, too.

The boot space is a good size at 359L but you can bump it to 1187L with the rear seats folded, the backrest featuring a 60/40 split.

The height of the floor is adjustable and when set in the lowest position creates a deep well to tuck larger items, like luggage, into.

The hard cargo cover can be awkward to shift around or store but is otherwise out of the way when it counts.

Other amenities accentuate the premium-feeling the Essence is going for with the heated front seats and electric drivers seat offering well-padded comfort but on longer journeys, I miss having adjustable lumbar support.

The rear seats aren't as comfortable as the front only because the synthetic leather feels slippery, which is accentuated when you hit corners!

In terms of technology, you get two USB-A ports in each row but the front also gets a 12-volt port. You miss out on fast and wireless charging options.

The multimedia system looks great but can be sluggish to respond and the apps can be slow to load but I like the built-in satellite navigation.

The upgraded sound system has six speakers instead of four but the sound quality is a bit tinny with music and calls.

It was simple to connect to the wired Apple CarPlay. It also has Android Auto, Bluetooth connectivity and AM/FM radio.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The Essence variant has a 1.3-litre, three-cylinder turbo-petrol engine with a maximum power output of 115kW and 230Nm of torque.

It's a front-wheel drive and features a six-speed auto transmission. Overall, it has enough power to keep up with traffic on the open road but you have to be firm with the accelerator to keep your speed consistent.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The official combined cycle fuel figure is 7.3L/100km and my real-world average came in at 7.7L. That is after a good mix of urban and open-road driving, so the usage is good.

Based on the combined fuel cycle and the relatively small 45L fuel tank, expect a driving range of around 616km.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The ZST Essence has an okay amount of power relative to the car's small size.

It's an adequate cruiser when I ferry just my husband and son around, but feels a full load of luggage and people.

The steering is responsive and it's an easy car to manoeuvre in tight car parks or city streets, which is great. The visibility is pretty good despite the chunkier pillars and you feel confident when checking your blind-spots.

While the suspension is fairly forgiving and ride comfort is decent, you will still notice the bumps, especially when seated in the back.

The cabin suffers from some wind and road noise and at higher speeds we had to find we raise our voices a bit to be heard. Around town, you don't notice it.

This is just a personal preference but the brake and accelerator pedals are skinnier and more centrally positioned than I prefer. You get used to it, though.

The ZST is pretty easy to park and it's great that you have a 360-degree camera system but the image quality can be grainy. You get rear parking sensors, too, but miss out on ones at the front.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The ZST Essence comes with a seven-year/unlimited km warranty, which is on par with coverage offered by a growing number of its rivals.

There is a seven-year or up to 70,000km servicing program for a total cost of $2339 or an average of $334 per service, which is very competitive for the class.

Servicing intervals are at every 12 months or 10,000km, whichever occurs first, but could be annoying if you travel a lot.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.