MG MGS5 EV vs Gac Emzoom

What's the difference?

Benchmark is a big word. But I’ve been testing cars long enough to know when and where to use it, and if my motoring instincts are correct the MG S5 EV could be the new benchmark for budget small electric SUVs.

Still we’ve only driven one grade - the Essence with the bigger 62kWh battery. We need to get the other grades into the garage to test them too, but on first impressions the MG S5 is outstanding for price, practicality, styling, ownership, and the way it drives.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The MG S5 EV is a completely new car. Unlike the ZS EV which was a combustion car that was later turned into an EV, the S5 EV was designed from the start and built as an electric vehicle and that’s super important for everything from space to how it drives.

The S5 EV is a bigger car than the ZS EV. It’s 153mm longer and 40mm wider and it shares the same underpinnings as the excellent MG4 hatch.

The S5 EV looks a bit like the MG4 but an SUV version and I think the styling is a massive improvement over the ZS EV. This thing looks snatched with its sleeker shape and a smooth modern face, the blade-like LED running lights sitting atop the headlights and I really like the treatment to the tail-lights as well and the way the boot lid flicks up into a little integrated spoiler.

It's a far more refined, mature and prestigious look to the ZS EV. And while we're being completely subjective here I also think it's better looking and more refined than the BYD Atto 3 and Chery E5.

That same refinement and modernity is everywhere in the superb cabin from the clean dash design and door trims, to the steering wheel and floating centre console.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The MG S5 EV’s practicality is also outstanding and while it’s early days, it could be the new benchmark for the class. It's a spacious cabin with superb ergonomics and excellent storage.

Even as a taller person (I’m 189cm) there was plenty of elbow, shoulder and legroom for me as a driver and also to sit behind my driving position in the second row.

Storage is excellent with giant bottle holders in all the doors, stowage under the floating centre console, four cupholders and a flat space for your phone which also is a wireless charger on the Essence.

It’s such an ergonomic and practical cabin even the buttons are practical. There’s a volume dial, and physical buttons and switches for the climate control switch, not screen buttons.

And then there’s the boot, at 453 litres it’s about 10 litres bigger than the ZS EV’s cargo capacity. It's also 10L larger than the Atto 3 and a lot bigger than the Chery E5’s boot.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The MG S5 EV has one electric motor driving the rear wheels and it has an output of 125kW and 250Nm. That’s plenty of grunt to move this electric car quickly and instantly in a way that feels controllable and smooth. 

While front-wheel-drive cars are absolutely fine, rear-wheel drive tends to offer more engagement and feel, and that's an added bonus for the S5 EV.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The MG S5 EV’s energy consumption varies depending on the grade and battery size.

The most efficient in the range is the entry grade Excite with the 49kWh battery with MG saying on a combination of open and urban roads it should use 16.6kWh/100km (WLPT). The biggest energy user in the range is the Essence grade with the 62kWh battery with 17.1kWh/100km.

As for the range, this varies from 335km in the 49kWh Essence to 430km in the 62kWh Excite.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The MG S5 EV is outstanding to drive for an electric vehicle at this affordable price point. Again, I’m going to put it out there and suggest it could be the new benchmark for the more affordable end of the small electric SUV segment. Kia's EV3 is also a winner on the road, but it's quite a bit pricier than the MG.

I was never a fan of the way the ZS EV drove, from its seating position to ride and handling. But the MG S5 EV is completely different to pilot. It’s excellent.

This car feels so composed on the road, the body control is excellent, the steering is well weighted and direct, the visibility is excellent and the pedal feel under my feet is solid, too. And all of that is combined with an electric motor that makes the perfect amount of power.

Add to all this the rear-wheel-drive component and the MG S5 EV is not just easy to drive but engaging as well.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The MG S5 EV is covered by MG’s 10-year 250,000 kilometre warranty. And that includes the battery. Regular families though do about 10,000km a year or 20,000km maximum, so this warranty offers excellent coverage for them.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.