What's the difference?
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
Did you know SsangYong translates to ‘Double Dragon’?
How friggin’ cool is that? Far cooler, at least, than the Korean brand’s history, which the word ‘tumultuous’ barely begins to cover.
After years of ownership woes and a near-bankruptcy, the brand came out the other side with enough stability to field a range of new vehicles, courtesy of its ambitious new owners - Indian giant Mahindra & Mahindra.
The Tivoli small SUV is the first car to launch under the new, cashed-up leadership and when it landed in Korea in 2015 it was solely responsible for the ‘Double Dragon’ brand turning its first profit in nine years.
Fast forward a few years, and a re-booted SsangYong is again confident enough to enter the Australian market, with a four-pronged, all-new SUV assault.
So, does the Tivoli have what it takes to break into our highly competitive small-SUV scene and help SsangYong pull a miraculous Korean turn-around, a-la-Hyundai?
I spent a week in the mid-spec Tivoli ELX diesel to find out.
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
I was asked the critical question while I had the Tivoli ELX on test – “Do you think people will buy this car?” After some time in thought, my answer was – “Not many… yet.”
Those who can look past the brand perceptions are getting an SUV which is damn near as good as anything on the market – and likely cheaper to run.
To that, you can say a lot of things: If only it cost slightly less. If only its rear was better looking. If only it had a five-star safety rating.
But here it is – the fact that the Tivoli can even hold a candle to its slick, finely tuned competition says a lot. The Double Dragon is back, and if it can afford to stick around for a while, perhaps it will stand a chance of putting the big players on notice.