Mercedes-Benz EQE vs Audi Q8 E-Tron

What's the difference?

The Mercedes-Benz EQE350 4Matic is an electric sedan that will comfortably house your family. My son really liked this one, the ambient lighting in particular!

It has enough power to satisfy the drivers out there and a driving range that will make you feel at ease. But the boot is small and this car will suit families whose kids are out of the pram stage best. I really like the safety and standard features on the EQE but the ongoing costs are a bit expensive for an EV.

The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.

But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.

The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.

 Very good… but far from great.

Love it or leave it, the swoopy design of the EQE sedan is decidedly modern with a shiny black grille that features a repeated Mercedes-Benz star motif and the aerodynamic covers on the 20-inch alloy wheels.

The nose is snubby and dips down too low for it to look sexy but the rear earns some design points with its elegant proportions, 3D ‘helix’ LED lights and cute spoiler.

The chrome accents around the windows and the illuminated flush door handles add some pizzazz, too.

I’m not a massive fan of its exterior looks but the interior is gorgeous! The dashboard features an 12.8-inch touchscreen multimedia system and a 12.3-inch digital instrument panel that pull your focus with their crystal-clear graphics but they need to, because the dashboard has a whole lotta empty space which looks a tad boring.

The side air vents are styled like jet turbines but are a little finicky to manoeuvre.

The black suede-like headliner creates a plush aesthetic but when you open the panoramic sunroof, the cabin is downright airy.

The door panels, which double as a grab handle, house the window and side mirror controls and its super handy to have the seat-configurator and memory functions on the door itself, rather than the side of the seat. This positioning makes them much easier to see!

Mercedes has added LED ambient-strip lighting around a lot of the interior, including the front seats, which has a massive wow factor at night time.

The ambient lighting can be adjusted up to 64-ways and also features a dynamic element where the lights pulse (under certain selections) when you accelerate. 

The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.

The Sportback version is slightly lower at 1619mm.

You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.

For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.

The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.  

Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing. 

And there are even fewer changes inside.

Mercedes uses the term ‘saloon’ for its sedans and this term highlights the space each passenger will enjoy in the EQE sedan! There is plenty of head and legroom up front and you don’t feel like you’re on top of your co-pilot, either.

The electric front seats are comfortable with their adjustable lumbar control and extendable under-thigh support. The kinetic function on both also make longer journeys an absolute pleasure.

The rear seats are well-padded and you get limo-like legroom but the swoopy roofline does cut into the headspace. I’m comfortable enough with my 168cm (5'6") height but someone with a few inches over six-foot may not be.

You’re spoiled for choice when it comes to individual storage options with large middle and centre consoles, the latter can be made even larger because the two cupholders are retractable.

There is a massive shelf underneath them that has a handy elastic strap for larger items, like a handbag. The glove box is on the shallow side but both doors have a drink bottle holder and storage bin.  

In the rear, individual storage is also decent with two map pockets, two retractable cupholders in the fold-down armrest, as well as a drink bottle holder and storage bin in each door.

The other amenities in the rear are good with a couple of reading lights and directional air vents. I would have preferred to have seen climate control, too, but there’s enough here to satisfy.

The technology looks high-end but is relatively simple to operate once you get used to the Mercedes-Benz operating system.

The touchscreen multimedia screen has haptic feedback, which just means it vibrates when you touch it, and built-in satellite navigation with an augmented reality feature.

The digital instrument panel is customisable and the coloured head-up display is easy to see.

It is simple to connect to the wireless Apple CarPlay and there is also wired Android Auto.

Charging options are fantastic throughout the car with four USB-C ports and a wireless charging pad to choose from up front.

However, it’s annoying to use the charging pad if you’re also using the cupholders as its awkward to try and get a phone in and out of the housing. In the rear there are another two USB-C ports.

For the class, the boot isn’t massive at 430L and the wheels do cut into the width but it’s been big enough for my shopping errands.

You get a tyre puncture repair kit in the EQE sedan and I like the way you can electrically fold the rear seats if you need extra storage space. Having the hands-free powered boot lid is very convenient. 

More than merely good enough.

Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.

You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.

While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.

Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.

There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.

While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.

Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.

The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.

Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.

You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.

About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.

Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.

Audi interior and packaging expertise strikes again.

First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.

These, along with the larger Q7, have internal combustion engines.

However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.

But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.

For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.

As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.

Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.

At least the Q8 e-tron is well equipped.

On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.

These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).

More on safety further down below.

All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.

There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.

Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.

Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.

Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.

Let’s check out the changes.

The 350 4Matic is an all-wheel drive with two electric motors that have a combined power output of 215kW and a massive 765Nm of torque. The lithium-ion battery has a large 90.5kWh capacity.

The 350 4Matic has a 0-100km/h sprint time of only 6.3-seconds but it feels gusty and you get a tummy-sucking sensation when you have to put your foot down.

Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.

Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.

In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.

That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.

Other updates include more direct steering, stiffer front suspension and retuned chassis controls.

Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.

The 350 4Matic has an official energy consumption figure of 17.6kWh. My average sat round 16.9kWh and that is after a lot of open road driving. Happy with that.

With a driving range of up to 590km, I didn’t feet any range anxiety!

The charging port is a Type 2 CCS which will accept up to 170kW on DC, which means you can charge it from 10 - 80 per cent in 33 minutes. On an 11kW system, you can see that time jump to just under 10hrs.

The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.

While far from the class best, this cuts down charging times by a considerable margin.

The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.

With the amount of power the 350 4Matic model has, it’s no wonder I enjoy driving it! The motor is responsive and the car doesn’t shift around when you have to put your foot down, either.

The EQE handles beautifully on the road where it feels stable and sure of itself. It tackles corners without breaking a sweat and the steering is crisp.  

The ride comfort is high quality with suspension that smooths out bumps without feeling floaty. The cabin space is quiet even at higher speeds.

There are three levels of regenerative braking – none, normal or strong – ‘strong’ enables a one-pedal driving experience.

It’s responsive enough that you’re confident using it in stop/start city traffic but it wigs me out how the brake pedal moves by itself when activated!

I have kept the level at the default ‘normal’ setting but do tend to turn it off whenever I need to reverse because it can cause a ‘bunny hop’ effect at lower speeds.

The EQE is super easy to park with a clear 360-degree camera system, as well as, front and rear parking sensors. 

For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.

So, how has the Q8 e-tron advanced over its predecessor?

Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.

To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.

Watch that, though. You could get a speeding fine more easily than you expect!

Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.

Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.

So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.

That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.

Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.

Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.

Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.

There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.

Push a bit harder, though, and some cracks show up.

Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.

There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.

Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.

The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.

Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.

On the EQE you’ll enjoy a five-year/unlimited km warranty and the battery is covered by a 10-year or up to 250,000km warranty (whichever occurs first) – which is better than most.

You can pre-purchase either a three-, four-, or five-year servicing plan and the five-year plan costs a flat $3555, or an average of $711 per service.

That’s quite expensive for an EV and the servicing intervals are more in line with a fuel-based car than an EV at every 12-months or 15,000km, whichever occurs first.

Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.

The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).

Plus, owners also receive six years of complimentary access to Chargefox’s network.