Mercedes-Benz E300 vs MG Mg7

What's the difference?

It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.

But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.

Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.

The Australian market hasn’t truly revolved around a sedan since I was a kid. These days it’s all about SUVs, and anything low-slung is easy to overlook when it comes to family hauling. Add to that the current fixation on hybrid and electric powertrains, and a mid-size petrol sedan feels almost out of step.

And yet, here’s the MG7.

It’s a mid-size fastback with a turbo-petrol engine and just one trim level. Its sharp styling is matched by an even sharper price, and it doesn’t seem particularly concerned about not fitting the current mould.

It lines up against the Toyota Camry SL, Skoda Octavia Sportline and Hyundai Sonata N Line and raises an interesting question. Is this the sedan comeback nobody saw coming? And could it remind modern families why sedans were once king?