What's the difference?
Mercedes-Benz loves to fill a niche. This is the company, after all, that has a coupe version of its GLC and GLE SUVS, four-door coupes ranging in size from the CLA to the AMG GT 4-door, and enough electric vehicles to make Tesla jealous.
The nichest of all though, might the CLS, which has been updated for the 2022 model year.
Positioned above the E-Class but below the S-Class in the line-up as a sporty sedan for customers after a blend of style, technology and performance, the new CLS is available in just one engine now, while styling and equipment have also been tweaked in the update.
Can the CLS earn its place in the Mercedes line-up or is it destined to be a bit player amongst more popular models?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Comfortable when it needs to be and sporty when you want it to be, the CLS 53 is a bit like Mercedes’ Doctor Jekyll and Mr Hyde – or maybe Bruce Banner and the Hulk is a better frame of reference for some.
While it doesn’t excel in any one particular area, its breadth of useability is commendable, but ultimately it might be its all-too-familiar aesthetics that is the biggest letdown.
From the inside, it looks and feels like any other large Mercedes model (not necessarily a criticism), while the exterior – in my opinion – doesn’t go far enough to differentiate it from the CLA.
After all, if you wanted a stylish and sporty sedan, shouldn’t feel special too?
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.