Mercedes-Benz CLA250 vs Gac Emzoom

What's the difference?

The Mercedes-AMG CLA 45 S is more glorious madness from the hot-rodders in Affalterbach. A design and engineering master-class putting a slightly more mature spin on the fast and furious small AMG formula. But only slightly. It's brilliantly outrageous.

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

At just under 4.7m long (248mm longer than the A 45 S hatch), a bit under 1.9m wide, and fraction over 1.4m tall the A 45 S in the dimensional bullseye for a compact four-door.

The CLA A 45 S driver is presented with the same sleek 'MBUX' widescreen display found in the Mercedes-Benz A-Class, and storage runs to two cupholders in the centre console, a lidded bin/armrest between the seats (including twin USB ports), decent door pockets with room for bottles and a medium-size glove box.

In a swap to the rear, sitting behind the driver's seat set to my (183cm) position, I enjoyed adequate knee and foot room, although headroom isn't as generous.

A centre fold-down armrest incorporates two cupholders, again there are generous pockets in the doors with room for bottles, and adjustable ventilation outlets are set into the back of the front centre console is a welcome inclusion. No map pockets on the racy, hard shell sports front seats, though.

There are three belted positions across the rear, but the adults using them for anything other than short journeys will have to be good friends and flexible. Best for two grown-ups, and three kids will be fine.

Boot volume is a healthy 460 litres (VDA), expanding further with the 40/20/40 split-folding rear seat down. There are tie-down hooks, a 12-volt outlet and elasticised storage pockets either side of the load space to further enhance useability. But beware, the Merc-AMG CLA 45 S is a no-tow zone.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.

That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.

The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.

Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.

It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.

All up, it’s a strong package for the price.

The A 45 S's all-new 2.0-litre (M139) engine is claimed to be the most powerful series production turbo four ever made, pumping out 310kW at 6750rpm and a monumental 500Nm, peaking between 5000-5250rpm. . That's up from an already impressive 280kW/470Nm on the out-going model.

It's an all-alloy, closed deck design fed by a combined direct and port fuel-injection system, with a single, twin-scroll turbo featuring low-friction roller bearings for quick spool up.

It's transversely mounted, but compared to the previous model has been spun 1 80-degrees on its vertical axis so the turbo's near the firewall and the intake system sits at the front to simplify and shorten ducting on the intake and exhaust sides.

The cylinder linings are treated with Merc's patented 'Nanoslide' coating, which delivers an ultra-hard, mirror-like surface for less friction and greater durability. And 'Camtronic' variable valve control sits on the exhaust side.

Drive goes to all four wheels via an eight-speed 'AMG Speedshift DCT 8G' dual-clutch auto, with manual shift paddles attached to the steering wheel.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

Claimed fuel economy to the combined cycle NEDC (New European Driving Cycle) standard is 8.1L/100km, the engine emitting 186g/km of CO2 in the process. Figures for the Australian (ADR 81/02) standard will be issued at the time of the car's local launch in early 2020.

Stop-start is standard, minimum fuel requirement is 98 RON premium unleaded, and you'll need 51 litres of it to fill the tank.

Our combination of furious hot-lapping on the circuit and relatively enthusiastic open road driving on the launch program means we'll wait until we test the car on home soil to log a real world average.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

Mercedes-AMG invited us to the Jarama race circuit just outside Madrid in Central Spain, and the twisting B-roads nearby, to sample its latest pride and joy.

In the AMG tradition the engine is assembled by hand, by one technician. And hats off to the spanner twirlers, they do a great job. It's a spectacular unit. Torque delivery is shaped to mimic a naturally aspirated engine, with the maximum figure arriving between 5000-5250rpm.

But that's not to say it's hollow in the mid-range. Around 90 per cent of that peak number is available from below 3000rpm and low-end throttle response is brilliantly crisp and linear, helped in no small part by roller bearings on the turbo for a quicker spool up.

Merc-AMG claims 4.0 seconds for the sprint from 0-100km/h, which is supercar fast and with drive going to all four wheels entertainment is the name of the game.

The eight-speed dual-clutch auto is positive and sharp, especially in manual mode where shifts flick through in much less than the blink of an eye.

And as the A 45 S beefs up the A-Class on the outside, it's the same underneath the skin with body reinforcement including an alloy sheering plate under the engine, a front strut tower brace, extra reinforcement between side members and A-pillars, and diagonal struts on the front and rear of the underbody.

So, the strut front, four-link rear suspension has an extra stiff platform to hang from, and the three-mode 'Ride Control' active damping can transform the ride from soft and compliant to tightly buttoned down.

The speed-sensitive, electromechanical steering is specifically tuned for this car, and it points accurately with good road feel and pleasantly firm weight in Sport and Sport+ modes.

Rubber is Michelin Pilot Sport 4 S, and it grips hard. On the fast and technical Jarama circuit they performed flawlessly, helping the A 45 S transform its prodigious power into maximum forward velocity without fuss.

The icing on the dynamic cake is 'AMG Dynamic Select' with six modes from 'Comfort' to 'Race' adjusting the engine, transmission, steering, suspension, and exhaust.

On top of that 'AMG Dynamics' uses the ESP and torque vectoring (by braking) to vary the level of stability and slip through four levels from 'Basic' up to 'Master'.

We played with all the toys including 'Race Start' and a 'Drift Mode' made possible by a new rear axle featuring two multi-disc clutches - one for each rear wheel.

Torque is split variably between front and rear axles with a default setting of 50/50 rising to around 70 per cent to the rear when pushing hard. Drive is also continuously managed across the rear axle, and like a swan gliding across the lake all the action happens seamlessly out of sight, turning you into a track hero in the process.

The first-gen A45's exhaust was a mass of pops, bangs and crackles, while this car's more rasping and rorty exhaust note is controlled by a flap in the system adjusted by engine speed and load. It's also amplified by the 'AMG Real Performance Sound' system, which puts some actual engine and exhaust noise (nothing is synthesised) through the speakers.

Open road ride comfort in the softest setting is surprisingly good, with rough surfaces unsettling the car only slightly despite the big 19s and high-performance rubber. Body control is S and S+ settings is spot-on, the car feeling planted, predictable and ultra-responsive on tight, twisting backroads.

Braking power is professional grade with six-piston calipers at the front and single piston rear, on vented and perforated rotors all around. Even following session after session on the track there wasn't a hint of fade.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.

Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.

The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.

Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.

Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.

The Mercedes-AMG range is covered by a three year/unlimited km warranty, which, like Audi and BMW lags behind the mainstream market where the majority of players are now at five years/unlimited km, with some at seven years.

On the upside, Mercedes-Benz Road Care assistance is included in the deal for three years.

Service is likely to be scheduled (as per the out-going CLA 45) for 12 months/20,000km (whichever comes first) with pricing available on an 'Up-front' or 'Pay-as-you-go' basis.

For the first-gen CLA 45 pre-payment delivers a $500 saving with the first three services set at a total of $2950, compared to $3650 PAYG. Fourth and fifth services are also available for pre-purchase.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.