Mazda BT-50 vs Gac Emzoom

What's the difference?

Key to the success of the BT-50 XS will be acceptance by fleet buyers. The vehicle, however, seems to be pretty well considered as far as that goes, although as with any stripped-down model, there are features that will be missed. Things like the manual air-conditioning probably won’t make much difference, but the lack of a tyre pressure monitoring system is a bigger issue for a working vehicle. Performance from the smaller engine is still well within acceptable parameters, but we reckon any buyer considering using much of the 3500kg touring capacity would be better off with the 3.0-litre engine offered in the rest of the BT-50 range.

The Mazda is not the best riding of its ilk, and there are competitors with bigger cabins, although, notably, at this point on the pricing ladder, these are often from China rather than Thailand where the Mazda is built. Ultimately it will come down to whether the smaller engine and reduced performance is an issue and also whether the money saved over the bigger-engined BT-50 is enough to justify that and the loss of some creature comforts. But since fleet managers are notoriously hard-nosed about this stuff, there’s a good chance to BT-50 XS will find a market.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Targeting tradies and fleet customers has meant Mazda has embraced the concept of factory accessories. Right now, there are options for tougher front bumpers, bull-bars, snorkels, drop-side trays, an awning, wheel-arch flares (for bigger, aftermarket wheel and tyre packages) driving lights, roof racks, canopies, tub-drawer systems and even a dual battery set-up. All these factory options carry the full Mazda warranty.

But Mazda has gone even further with accessory packs aimed directly at different fleet markets. For instance, there’s the Mine-Spec Pack which incorporates a park-brake alarm, high-mounted brake lights, a reversing buzzer, work-lights, LED rear lighting and pre-wired switches for auxiliary and beacon lighting.

Externally, Mazda's design brief for the BT-50 has clearly been to not frighten the horses. But it's better than that, because it has actually emerged as one of the better looking utes out there. In XS trim, even the steel wheels add a no-nonsense flavour to the overall effect. And where some of the competition appear to be trying very hard to ape the full-sized US-made pick-ups, the Mazda is its own thing.

Inside, the smaller info screens and simple layout in basic black tell the budget story. At the same time, there's a lot to like in terms of the clear, simple analogue gauges and the no-fuss controls including the conventional T-bar, park-brake and ignition key. There's a look and feel that also suggests this is a ute that should be able to take a few knocks in the course of earning a living.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

With a choice of cab-chassis of pick-up tub, not to mention the option of a single or dual-cab body in cab-chassis form, the XS allows for a fair bit of creativity in how it’s configured. The cab-chassis, for instance, will accept a conventional drop-side alloy tray or any number of service body configurations right up to camper bodies.

The stock tub on the pick-up version gets a drop-in liner but there’s no power outlet or light that some of the competition offer. The tie-down points are also a bit disappointing with two lower points in the rear of the tub and a pair of higher points in the front. Experience tells us that high-mounted tie-down points are vastly less practical than anchor points mounted close to the cargo floor.

The move to the larger engine has, however, increased the Mazda’s towing ability. From the previous version’s 3000kg towing limit, the new 2.2 can now legally tow 3500kg (with a braked trailer and approved tow-hitch). Payloads vary according to specification, but range from about 1000kg right up to 1379kg for the XS singe-cab-chassis.

The factory-option drop-side tray carries it’s load up high, but offers a flat floor with no wheel-arch intrusions. The standard tub is not as large in any direction, but does have a damped tailgate for safety (you can’t drop it) and convenience (the gas struts help raise it).

In the cabin, you get USB charging ports (two in the front, one in the rear seat) and there are central air-vents for the rear seat of dual-cab models. The dual-cab also has an under-seat storage area, two gloveboxes and a 60/40 split fold rear bench. The doors feature bottle holders and there’s a flip-down glasses compartment in the roof lining.

While the front seats are comfy enough for bigger drivers, the rear seat also goes against dual-cab tradition a little by having plenty of room in every direction, as well as a rational seat-back angle.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The new engine capacity of 2.2 litres is up from the 1.9 of the previous XS version but still well short of the 3.0 litres of the more expensive BT-50 versions. And the specifications are pretty much exactly what you’d expect with the new 2.2 just about splitting the difference between the old 1.9 and the 3.0.

In this case, that equates to 120kW of power and 400Nm of torque, while the 1.9 was good for 110kW and 350Nm, and the 3.0 sports 140kW and 450Nm. So, yep, somewhere right about the middle. And that makes sense given the new 2.2 uses the basic mechanical architecture of the 1.9.

But the switch up to the new engine brings one very important change and that’s the adoption of an eight-speed automatic to replace the six-speed unit fitted to the previous XS and the other BT-50s. That has an obvious potential benefit for drivability, but also for fuel economy.

Mazda has also added stop-start tech to the XS in the name of efficiency. But, as we’ve found many times before, the fuel economy benefits seem restricted to the official test results rather than the real world where this technology serves to annoy many drivers more than anything else.

If you opt or the four-wheel-drive variants, you’ll get a rear diff lock but you miss out on an on-road 4x4 setting. Considering the 2.2-litre’s newfound towing capacity (the full 3500kg of the competition), that lack of a 4x4 Auto setting is a shame, but not an unexpected one at this price-point.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

While one of the expected benefits of the 2.2-litre engine compared with the three-litre unit is a reduction in fuel consumption, the new 2.2 engine goes one big step further by actually being more frugal than the 1.9-litre engine it replaces. Well, in terms of the official government test, anyway.

The single cab-chassis model in new 2.2-litre, two-wheel-drive form posted a combined (urban-highway) fuel number of a creditable 6.9 litres per 100km. Compared with the mechanically similar 1.9 single cab-chassis, that’s a saving of 0.1 litres per kilometre, and a corresponding drop in tailpipe carbon emissions of 1 gram per kilometre.

To be honest, this small improvement is probably largely due to the stop-start system now fitted, which many drivers will turn off at the first opportunity. Even so, the new eight-speed transmission must also be playing a part, so let’s call the old and new engines line-ball in the real world.

The rest of the XS line-up scored official figures of 6.3 litres per 100km for the double-cab pick-up 4x2, 7.1 litres for the double cab-chassis 4x4 and 6.6 litres per 100km for the dual-cab pick-up 4x4.

With the BT-50’s standard 76-litre fuel tank, the theoretical range is more than 1000km. In reality, that’s going to be closer to 800km.

The BT-50 engines do not require AdBlue additive to reduce exhaust emissions.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Striking the right balance between ride comfort and load-lugging capacity has always been the big trick with utes in general. The fact is, there’s probably no ideal setting, especially considering the range of payloads a ute can be expected to carry on any particular day. In the BT-50’s case, Mazda has opted to go for a stiffer suspension tune. That means it can technically tow and haul with the best of them, but it also dictates that ride quality is far from what you’d call plush, even in this market segment.

The ute handles bumps best when the undulations don’t come too hot and fast. But strike a patch of high-frequency lumps and bumps and the suspension, particularly at the rear, starts to pogo about with a corresponding decline in ride control. The steering, too, seems to lack a little feel and is relatively slow-geared (although that has its benefits off-road).

The engine certainly does the job in isolation, but it’s likely to struggle a little with the full three-and-a-half tonnes on the hitch. It’s pretty noisy, too, and definitely sounds like a diesel, unlike some modern diesel designs that are more refined. There’s also a sense that Mazda has ditched some of the sound deadening of other BT-50 models, as the engine is certainly heard and felt. The optional snorkel moves the induction noise right into the driver’s window when it’s open, too.

But the new eight-speed automatic transmission is a beauty. Upshifts are crisp and smooth and even the downshifts as you approach a full stop are measured and calibrated to never intrude. And it’s nice to see a conventional T-bar shifter with no separate park button or non-intuitive movements required.

We didn’t get a chance to try the BT-50’s off-road chops, but past experience tells us that the Mazda will be pretty good. As with many four-wheel-drive utes, the limiting factor will be the standard tyres fitted at the factory.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Mazda’s standard five-year/unlimited-kilometre warranty applies to the BT-50 range, and includes the first five years of roadside assistance, too.

Service intervals are every 12 months or 15,000km, whichever comes first. Capped-price servicing is available with the first five years of servicing costing $2188 on 4x2 versions and $2302 for 4x4 variants.

It’s worth mentioning that the BT-50’s new engine is Euro 5 compliant but doesn’t require AdBlue, reducing running costs.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.