Mazda 3 vs Kia Cerato

What's the difference?

Given how effortlessly it traverses the mainstream and premium small car classes, the Mazda 3 might be the best value small car on the planet.

With racy styling, sports car handling, classy interior presentation and impressive, intelligent efficiency, there’s plenty to sink your teeth into here.

Poor rear vision, a dark back-seat area and smallish boot aside, it doesn’t have any glaring faults.

In a world overrun with SUVs, props to Mazda for evolving the small car so brilliantly to mask a half-decade of existence. Continuous improvements have made the 2024 G25 Evolve SP Vision an essential small car shortlist proposition, regardless of price.

Kia has value and packaging on its side with the sleek and spunky Cerato GT sedan. There’s no shortage of standard gear, it comes with the latest multimedia and safety gear and the cabin and cargo area are spacious and practical.

The powertrain is a winner too. Which is why it’s such a shame that it’s let down so badly by the ride quality.

If you’re going to be driving on various road surfaces, or regularly driving long distance, check out the far more compliant Hyundai i30 N-Line instead.

But if you’ll only ever drive in urban areas – or enjoy the occasional back-road blast – and you can handle the firm ride, there’s still plenty to like about the Cerato GT.

How is it that the current Mazda 3 is already five years old? This hatchback is still stunning, the sort of car you look back at when walking away.

The shape is sleek and almost coupe-like, with a shark-like nose, cab-backward-style long bonnet, upswept shoulder line and a fastback silhouette.

More importantly, it’s the way the light dances across the sculptured sides that draw the eyes in. Bereft of clutter, it makes you wish all mainstream manufacturers had the courage to be so daring.

We’ve said it before – the 'BP'-generation Mazda 3 (Axela in Japan) is the brand’s boldest C-segment hatch since the 1993 'BA' 323 (Astina/Lantis/323F).

But there’s a price to pay for such timeless beauty…

When the fourth-gen Cerato sedan was revealed in US-market Kia Forte guise at the 2018 Detroit motor show, the design was praised for taking inspiration from the sleek Stinger performance sedan.

The facelift has arrived at just the right time to keep the Cerato fresh against the dominant Toyota Corolla, Mazda3 and new Volkswagen Golf.

The sharpened front-end styling features an eye-catching daytime running light signature and the headlights now connect with the redesigned, slimline Kia ‘tiger-nose’ grille in gloss black.

It’s a subtle, yet successful design refresh.

Inside, the Cerato is starting to look its age against rivals like the Golf and Mazda3. Those GT themed additions definitely lift the ambience of the cabin, but the dash layout feels a bit generic and the overall interior design is nothing flash. Especially when you consider the interior of some of Kia’s latest models, like the impressive Sportage medium SUV.

There is a price to pay for all this quasi-coupe styling flair, and that’s a comparatively snug-feeling interior, though you’d never call it cramped.

Actually, the Mazda 3 is no less spacious than most of its competition in all but one area, with enough room even for 200cm drivers, along with sufficient shoulder width and ceiling height to match.

If you’re really tall, maybe that missing sunroof isn’t such a bad thing, after all.

Sat so low-down on cushy, enveloping front seats that offer plenty of comfort and support, this is the anti-SUV. Maybe Mazda should have called this the MX-3.

Sporty and spot-on, the driving position is a laid-back affair, with an emphasis on better ergonomics, as emphasised by the thoughtful placement of switchgear that’s all within easy reach, ahead of a beautifully flowing and layered dash. Proudly Japanese in flavour, it brings to mind functional minimalism.

Drilling into some of the 3’s finer interior details, the analogue-look digital instrumentation is super-legible, ultra-classy and gorgeously lit at night. As previously mentioned, the dials and surrounding air vents are reminiscent of the later Porsche 944 and 968.

It’s not just all for the sake of aesthetics, either.

Yes, it’s lovely, but the thinned-rim three-spoke steering wheel feels great to grip, with nifty little paddle shifters that are a delight to prod.

Same goes for the physical volume knob and climate-control buttons, sidestepping the need to get distracted and frustrated by virtual sub-menus.

And having a conventional gear lever with old-school Tiptronic-style shifts suits the 3’s athletic vibe.

Plus, forward vision is A-OK, ventilation is faultless, storage is better than you might expect, and the fit and finish is as good if not better than any of this 3’s German premium opponents.

Out back, the split-fold rear backrest is set at a comfortable angle, the cushion is well padded, and you’re provided with USB ports, air vents, and an armrest with two cupholders. More thoughtfulness.

But while knee room is fair, rear headroom isn’t great if you’re tall or wear a beehive, as the falling ceiling line reveals.

Vision out is limited by that rising window line and fat pillars. Getting in and out of the back requires some contortionist moves. And the small windows mean it can be gloomier in the back than a Smiths album.

Finally, at just 295 litres, the 3’s cargo capacity is disappointing. Sure, it eclipses the Corolla hatch’s 217L cubby, but other rivals are far larger back there.

At least the floor is wide and flat and there are 60/40-split backrests for cabin access for longer items.

Note that a space-saver spare wheel lurks underneath. Mazda argues there’s always the closely-related CX-30 if you need (slightly) more space (317L).

Meanwhile, at the other end of the 3…

As mentioned, the red stitching throughout, chunky steering wheel and sports seats are welcome additions to the GT cabin.

There are soft-touch materials on the top of the dash but hard plastics on the dash fascia. 

There’s no fully digital instrument cluster, but it has a 4.2-inch LCD display in the cluster showing fuel economy and the like. No complaints with the analogue dials and there’s a digital speedo if required.

The update ushered in Kia’s latest multimedia system to the Cerato and it’s a winner thanks to cool graphics, logical menus and its ease of use.

There’s quite a sizable central storage bin and glovebox, while the console houses a key slot, two sizeable cupholders and a second spot for devices adjacent to the charging pad.

The front sports seats look sexy, have excellent side and body bolstering and they’re firm, but comfortable.

A 600mL bottle will just fit into the doors, bit it’s tight.

Sitting behind my six-foot (182cm) frame in the rear, legroom is adequate but toe room is tight. My head was about an inch away from the headliner due to the sloping roofline. The rear seats are also firm.

The Cerato has lower rear air vents, one USB-C port, a map pocket on the passenger side, a central rear armrest with two cupholders, and bottles slot into the doors easier than they do up front.

Kia offers a temporary spare wheel housed under the boot floor. The boot is long, offering an impressive 502 litres (VDA) of cargo space, which is more than other small sedans like the Subaru Impreza (460L VDA) and the Hyundai i30 (474L VDA).

Lower the rear 60/40 seats via the levers in the boot and that space increases further, but they don’t fold completely flat.

The GT is priced at $35,290 before on-road costs regardless of whether you opt for the four-door sedan (as tested here) or the five-door hatchback, though be aware that Kia Australia regularly runs drive-away pricing campaigns.

There’s not a lot of competition in the warmed-up small car market these days. A number of carmakers have slimmed down their small-car line-ups in the face of falling sales.

Kia’s closest rival is also its mechanical sibling, the Hyundai i30 N-Line sedan and hatch. The Hyundai is cheaper by more than $2500, but the more generously equipped i30 N-Line Premium sedan is a little over $2000 more expensive than the Cerato GT.

The Mazda3 GT sedan and hatch could also be considered a rival and pricing is about on par with the Kia.

Other lower grades in the Cerato range run from $25,490 to $30,640 (MSRP).

The GT benefits from the more premium powertrain offering in the Cerato line-up – the 1.6-litre turbocharged four-cylinder engine shared with the i30 N-Line and the recently discontinued Veloster Turbo.

The GT bodykit adds sporty styling flourishes like a black front and rear diffuser, boot spoiler, dual exhaust, black external mirror caps, red highlights and 18-inch GT alloy wheels. 

This theme carries through to the cabin too with features like alloy sports pedals, flat-bottom perforated leather sports steering wheel and leather-appointed seats with red stitching and embossed GT logo.

As the range flagship, the GT also has the most standard equipment. It comes with a sunroof, eight-way power driver’s seat, wireless device charging, an eight-speaker JBL premium sound system, heated and ventilated front seats and dual-zone climate control air conditioning.

The only option fitted to the test car was Snow White Pearl premium paint for $520.

When you think about it, shoehorning a big torquey engine in a light and agile small car is a recipe for fun. Ford did just that with the Escort RS2000 in the 1970s… and Mazda’s now an expert at it, too.

The engine in question is the G25, a 2.5-litre four-cylinder naturally aspirated twin-cam petrol engine, delivering 139kW of power at 6000rpm and 252Nm of torque at 4000rpm.

As this Evolve SP Vision hatch tips the scales at 1415kg, it makes for a healthy, and consequently very lively, power-to-weight ratio of over 98kW/tonne.

That’s if you decide to use all the available revs, which the six-speed torque-converter auto makes great use of.

Driving the front wheels, it offers a 'Sport' mode to extend the revs even more, which is keeping in line with this Mazda’s sporty character.

Less so is the company’s decision to ditch the old multi-link independent rear suspension system a few years back for a more prosaic torsion beam arrangement. We’ll get to how that affects ride and handling in a moment.

While all other Cerato grades use a 112kW/192Nm 2.0-litre naturally aspirated petrol engine, the GT benefits from a spicier powertrain.

Under the bonnet is the Hyundai Group 1.6-litre T-GDI four-cylinder turbocharged petrol engine delivering 150kW of power at 6000rpm and 265Nm of torque at 1500-4500rpm. This is the same tune as the Hyundai i30 N-Line.

This is paired with a seven-speed dual-clutch automatic transmission that drives the front wheels. Lower grades use a six-speed torque converter auto. Kia dropped the manual from the S and Sport grades as part of the update.

The GT differs from the rest of the Cerato range as it has multi-link rear suspension, instead of a torsion beam setup. Both the suspension and steering have been tuned for dynamic driving. More on that later.

Mazda claims the G25 averages 6.6L/100km on the combined cycle… for a carbon-dioxide emissions rating of 154g/km. On a 51L tank, that gives a potential distance of over 940km!

Driven good and hard in our hands, we managed 7.5L/100km, which isn’t bad given the speed and conditions it was subjected to.

Plus, the Mazda’s happy on 91 RON 'standard' unleaded petrol.

According to Kia, the Cerato GT sedan uses 6.9 litres of fuel per 100km on the combined cycle. The GT hatch uses 0.1L less.

After a week of mixed driving in the Cerato GT, we recorded a combined fuel consumption figure of 9.0L/100km – a fair bit more than Kia’s claim.

The GT emits 157g/km of CO2 (official combined).

Ask yourself. What do you want from a new small car?

Since the first Familia of the early 1960s, Mazda’s been at it constantly, through the 1300 and 323 eras and into the modern age of the 3.

The Hiroshima brand knows its stuff. Space, practicality, comfort, ease, reliability and affordability. But a small car has to offer more, specifically in the way it makes the owner feel.

That’s why, while the Focuses, Lancers, Astras and Pulsars are gone, the 3’s still here. And it isn’t just the lush visuals inside and out that are, well, sensory-rich.

As older Alfa Romeo owners know, there’s something special about an engine that sounds alive, and the moment you push the 3’s starter, it purrs into life. That’s the first clue.

Slot the refreshingly old-school lever into Drive, and the G25 leaps into action, and, if you need it to, will keep pulling forward strongly, engine buzzing, like it’s on a mission.

That describes the torquey urge of this big 2.5L four, paired perfectly with the sensibly-geared auto.

We miss Mazda’s magnificent manual immensely, but the 3’s instant response reflects its favourable circa-100kW/tonne power-to-weight ratio.

And, as we’ve harped on in the past, the twin-cam unit’s extra oomph beyond 4000rpm delivers muscular high-speed responses akin to a good turbo – or a great old-school Alfa. You can keep your laggy dual-clutch transmissions, Europe.

Now, sweet, smooth and speedy performance is one thing, but having the chassis tuned with precise and fluid steering for tactile handling, and confident roadholding, backed by nuanced driver-assist and traction controls, are another.

There is a consistent and unifying control to the 3’s linear and forgiving dynamics, reminiscent of past masters like the Focus (and today’s brilliant Peugeot 308) that makes it a joy to drive enthusiastically through fast corners, with the knowledge that it won’t suddenly snap-oversteer and bite an unalert driver back.

For a Mazda, the ride is quiet enough, but there is still some droning transmitted through the cabin, via the Bridgestone Turanza (215/45) tyres, on coarse-chip bitumen surfaces.

And while suspension comfort is pretty impressive for the most part, larger bumps reveal the torsion beam’s limitations, as the car can occasionally thud over them in a way that we remember the multi-link rear end wouldn’t.

Anyway, what we’re saying is that, overall, the 3 Evolve SP Vision is an immersive and interactive driving experience that is right up there with the best of them.

Brawny performance, exquisite agility and a refinement that, collectively, have eluded every small Mazda in living memory until this generation’s 2019 debut. This 3’s right on the money. Still.

The 1.6-litre turbo engine is a ripper and it’s been put to good use in Hyundai’s i30 N-Line and Veloster Turbo.

It’s just as willing and responsive under the bonnet of the Cerato GT, but they each perform quite differently.

Accelerating from a standing start, there’s mild turbo lag in the Cerato, and some torque steer when accelerating hard.

Once up and running it’s quick, and the seven-speed dual clutch snaps through the gears smoothly while still allowing it to rev freely.

It’s the type of powertrain that is utterly unbothered by things like steep ascents. The Cerato GT just keeps pushing on, without losing momentum.

The downside of that is that the engine is super noisy when pushed and the Kia just doesn’t have sufficient noise suppression materials to counter that. Because of this, it lacks the refinement of its i30 N-Line cousin and the Mazda3.

Steering is weighted on the heavier side but it’s direct and the car goes where you point it.

Like many Kia models, the Cerato GT benefits from an Australian-specific steering and suspension tune. Kia doesn’t have a full performance hot hatch to line up with the i30 N, but the engineers seem to have tuned the suspension to be just as capable as the full-fat i30 N.

That certainly aids dynamic driving in the Cerato GT. It hugs corners and grips the road, avoiding any skipping and with only a hint of body roll.

However, we think Kia’s engineers have made the damper settings too firm, because the Cerato GT’s ride is harsh in virtually all driving environments.

A new, freshly laid road surface in an urban area without any speed bumps was the only time the ride was comfortable during our week with the car.

It crashes over potholes and it’s loud and jarring when you unexpectedly encounter a sharp rut. There’s a bit of vibration through the steering wheel too.

This is disappointing, especially when you consider that the i30 N-Line has a much more supple ride and is the sort of warmed-up hatch or sedan you could easily live with day to day.

We briefly drove the i30 N hot hatch just before we got into the Cerato GT and even that has a more tolerable ride quality than the Kia.

The Cerato GT achieved a five-star ANCAP crash safety rating in 2019 and it applies to all Cerato variants built after June 2021, except the S and Sport which have four stars because the autonomous emergency braking system offered as standard in those grades can’t detect vulnerable road users like pedestrians and cyclists.

Standard safety for the GT includes auto emergency braking (AEB) with pedestrian and cyclist detection, forward collision warning, rear occupant alert, driver attention assist, rear cross-traffic alert with collision avoidance, blind spot detection and collision avoidance assist, adaptive cruise control, lane keep assist with lane follow assist steering, safe exit warning, front and rear parking sensors and a reversing camera.

At one point, the AEB kicked in pulling out of a parallel street parking spot because it detected a vehicle that had already driven past the car and was several metres ahead.

Kia’s lane keep assist system is generally impressive and functions without issue, but it pulls on the wheel a little. It’s not jolty like systems offered by some other brands.

When lane keep and follow assist are active, it can be fiddly to switch them both off. If you hold the steering wheel-mounted button down, the follow assist stays on but the lane keeping deactivates, so you just have to keep holding the button down until the lane and steering wheel icons in the digital display eventually disappear.

Mazda offers a five-year/unlimited kilometre warranty, with five-years roadside assistance… and that’s nothing special nowadays.

Service intervals are at 12 months or every 15,000km.

A fixed-price service scheme is available, averaging out to $434 annually over the first five years. Mazda shows pricing right up to 16 years and 240,000km on its website.

The Cerato, like all Kia models, is offered with a seven-year/unlimited kilometre warranty, and one-year free roadside assist which extends year by year if you service with Kia (up to eight years).

It also comes with a seven-year capped-price servicing plan that costs approximately $3234 over the seven-year period.

Servicing intervals for the Cerato GT are every year or 10,000km, whichever comes first.