What's the difference?
Lotus - it’s one of the most iconic names in the history of automobiles and was once Great Britain’s answer to Ferrari - on the road and the Formula One circuit.
But that was a long time ago, in the 1960s and ‘70s. Since then Lotus has been on a rollercoaster ride through various owners who put in various levels of investment, resulting in various degrees of success.
But through it all, Lotus has stayed true to the ethos of company founder, Colin Chapman - ‘simplify, then add lightness.’ It’s obviously a playful saying, but it spoke to the core elements of Lotus cars, agility and driving purity.
Lotus rarely worried about big, powerful engines and instead focused on creating the best-handling cars.
That was the past, though, because Lotus Cars is now owned by Geely, the Chinese automotive giant that also counts Volvo, Polestar, Zeekr and more under its control.
Geely’s vision for Lotus is very different to what has come before, with a future focused on building electric SUVs and sedans; such as the already released Eletre and Emeya.
All of which is a very long way to get us to the car we’re actually testing - the MY24 Lotus Emira.
This is the last petrol-powered sports car from Lotus, and while it has been available already with a V6 engine, it has recently arrived with a Mercedes-AMG four-cylinder turbo.
Given its place in the grand scheme of things, the Emira not only needs to live up to the legacy of the iconic models that came before it, but also needs to lay the foundations for the brand’s electric future. Which is a lot of pressure for one car to carry…
Even amid the near-constant discussion of utes in Australia, 2025 has been a momentous year. We’ve already seen the arrival of the BYD Shark 6, Ford Ranger PHEV and Kia Tasman. Now comes the latest new contender looking to shake-up the establishment - MG.
The formerly-British-turned-Chinese brand has made no secret of the fact its Australian aspirations involve challenging Toyota, Ford and Mazda at the top of the sales charts. To achieve that it knew it needed a ute and needed one quickly.
Luckily for MG, it had a way to shortcut the development and get a new ute into the market in next to no time. It was called the LDV Terron 9, an upsized ute from the commercial vehicles division of SAIC, parent company to MG.
In a throwback to the days of ‘badge engineering’ (if you don’t remember, kids, google ‘Toyota Lexcen’ or ‘Holden Apollo’), the LDV swapped badges and became the MG U9. To be fair, there are some key technical differences that we’ll explain, but the majority of the two vehicles are shared, saving time and money to help MG enter the ute contest as quickly as it could.
The LDV arrived in Australia a few weeks before the MG, but the arrival of the U9 marks a key moment, not only for the ute market, but also the brand itself. MG Australia boss Peter Ciao admitted this is a watershed moment, when MG stops focusing on small vehicles like the MG3, MG4 and ZS and takes on the literal big boys of the car industry.
Before we dive into the details, it must be noted at this point the cars we tested were pre-production examples and while mechanically the same as the vehicles which will ultimately arrive in showrooms, the trim and equipment was not the final version.
If this really is the final petrol-powered Lotus sports car then it’s a sad day for fans of the brand and its history. But it’s also worthy of celebration because they have made a car that is genuinely impressive.
It may not be perfect, and it will have to fight hard to lure buyers away from Porsche, BMW and co. but for anyone who enjoys a dynamic, engaging and incredibly fun sports car the Emira should be on your short-list.
Alternatively, if you’ve always dreamed of buying a traditional Lotus sports car and haven’t got around to it until now, this is your last chance so don’t wait too long.
I can’t give you a definitive verdict on the U9 based on our limited time behind the wheel. However, what I can say with certainty is MG is serious about making its first ute a success. The price alone demonstrates how motivated the brand is to win buyers over. Undercutting the likes of the Ranger and HiLux with a physically larger ute is a strong opening move from MG.
The clever features, spacious cabin and smart technology will also help to win over buyers, as will the choice of a conventional diesel engine. But none of that guarantees success. As the dominance of the Ford and Toyota demonstrates, ute buyers are loyal and drawn to the most popular options, so MG will need to fight hard for every sale to ensure the U9 isn't lost in the increasingly crowded ute market.
As mentioned earlier, the Emira is meant to be a bridge between Lotus’ past and its future - combining elements of its previous sports cars while also laying the visual tone for future models.
The design does a good job of that, because there’s clearly a link to the Exige and Evora of the recent past, but it also takes heavy influence from the limited-run Evija hypercar.
In turn, this new design language will spread out across the all-new electric models, including the Eletre SUV and Emeya sports sedan.
The styling does a good job of making the Emira look and feel like a premium sports car, without the need for any flashy wings or similar. It’s a simple, compact but stylish sports car.
This trend carries over to the cabin, with the more premium finish with the carpets, leather and good quality switchgear, as well as the digital instrument display and 10.2-inch multimedia touchscreen. Gone are the days of a Lotus having a minimalist, exposed aluminium interior with only the bare necessities. This is a proper premium sports car.
While the fancy tailgate step and the Smart Hatch are the most obvious changes between the LDV and MG utes on the surface, arguably the biggest change is what’s underneath. MG has opted to buck the conventional leaf spring, live rear axle set-up and has instead opted for a more SUV-like independent, multi-link rear suspension.
This explains why such a big ute has a sub-one-tonne payload, but it speaks to MG’s aspirations to try and lure ‘urban’ ute buyers. There is no doubt a large group of ute owners who don’t go off-road regularly and instead use their vehicle as a family transporter.
To that end, opting for a more SUV-like suspension set-up should be beneficial to its on-road manners and unladen ride. Unfortunately, as mentioned earlier, we couldn’t test that because our drive was limited to unsealed roads. But it was enough for us to get an initial impression of how the U9 drives and the early signs are positive.
The engine sounds like a traditional ute, with the gruff diesel ‘chug’ and smooth pulling power. The towing test provided was well below the 3500kg maximum rating, only 1500kg, so naturally the U9 has little trouble pulling the horse float along.
As for the ride on the suspension, it's fairly well composed on a gravel road and offers no obvious signs of struggle on more challenging muddy trails and creek crossings. So there are promising signs that the U9 should be able to hold its own against the more established ute contenders.
While it’s a more luxurious Lotus, it remains a compact and impractical sports car - and that’s very much on brand. In terms of storage inside the cabin, there are two cupholders and a small lidded console box, but the size of the cabin means everything is quite narrow and feels a little tight for space.
There is a decent sized, although not very deep, shelf behind the seats, so you can put smaller, softer items there and hope they don’t slide around too much.
In terms of actual luggage space, there isn’t much. There’s a small boot behind the engine, and while deep, it’s pretty narrow so you’ll only get soft bags in there if you plan on taking your Emira on a road trip.
That SUV-like interior and the larger dimensions make for a very pleasant cabin with loads of space. We didn’t get too much time to experience the multimedia system, but the 12.3-inch touchscreen looks good and operates smoothly, while the inclusion of large physical buttons for the air-conditioning and audio system is a positive for those who value ease-of-use.
There’s a generous amount of room up front, but it’s the back that really impresses. Unlike the sometimes cramped back seats in a conventionally-sized dual-cab ute, the U9 has plenty of legroom and headroom for four or even five adults to fit in comfort.
There’s also plenty of small item storage, including a wireless charging pad (but only on the high-grades) and USB outlets just ahead of the gear selector.
As for the tray out the back, that is so important to ute buyers, it measures 1600mm by 1600mm at the top, but narrows to 1230mm between the wheel arches. Despite its big size, the payload is only rated at 870kg for the Explore, 835kg for the Explore X and just 770kg for the Explore Pro.
However, MG has introduced a party trick no-one else, not even LDV offers, in the tray. At the press of a button, the rear tailgate opens and then with another press a section of the tailgate drops down, revealing a step. While not the quickest way to climb into a tray, it might be the nicest and is definitely the easiest this reviewer has experienced locally.
The even more elaborate party trick the U9 offers is what MG calls a ‘Smart Hatch’. This allows for the rear glass to retract and the bottom of the cabin to recline into the interior, creating a direct connection between the tray and the cabin for especially long items. While MG is, rightfully, very proud and keen to promote the Smart Hatch, it must be noted it is only available as an option on the Explore Pro and costs $5500 (which is nearly 10 per cent of the total cost of the car) so you’ll want to really need the extra space.
In terms of size and price, the Emira lines up almost directly against the Porsche 718 Cayman, which is a formidable adversary, but also the likes of the BMW M4. Notably, it’s significantly cheaper than anything offered by the likes of Ferrari, Maserati and McLaren.
The MY24 Emira range begins at $155,900, before on-road costs, for the entry-level model but stretches up to just over $206,000 for the i4 First Edition we’re driving here.
The Emira has been designed as a more premium and luxurious sports car compared to the stripped down and basic models of the recent past, such as the Elise and Exige, so it gets a range of items not previously seen on many Lotus models - such as carpeted floors and the choice of either Nappa leather or Alcantara trim.
Also included are LED headlights, climate control, keyless ignition, cruise control, rear parking sensors, a premium sound system and a 12.3-inch digital dashboard.
It's worth noting the MY25 Emira line-up was detailed earlier this month. You can read all about it, including pricing and specification, here.
By not having to worry about developing its own ute from scratch, MG was able to focus on its key selling strength - price. MG has a reputation for its aggressive pricing strategy in Australia, trying to win over buyers with the most affordable or best value products in any given market sector.
To that end, the MG U9 range begins at just $52,990, drive-away, for the U9 Explore, undercutting not only the Terron 9 Origin (from $53,674, drive-away), the Ford Ranger and Toyota HiLux dual-cab pick-up ranges. It's inline with the similarly-sized GWM Cannon Alpha (from $51,990 drive-away).
For $52,990 the U9 Explore comes with 18-inch alloy wheels, side steps, painted tub liner, synthetic leather seats, keyless entry and ignition and a six-speaker stereo with digital radio and wireless Apple CarPlay/Android Auto.
Next up in the range is the U9 Explore X, which starts at $55,990, drive-away. For the extra money you get 19-inch alloys, a cargo slide rail with a hook in the tray, heated front seats, acoustic glass, vehicle app connectivity, voice command, a wireless smartphone charging pad, satellite navigation, Amazon music and the ability to receive over-the-air updates.
The flagship Explore Pro is priced from $60,990, drive-away, and has 20-inch alloy wheels, an eight-speaker JBL sound system, a panoramic sunroof, suede headlining, heated outboard rear seats and the clever tailgate step we’ll detail later.
The MY24 Emria first arrived in Australia with the same Toyota-built 3.5-litre V6 engine Lotus had used in recent years in the likes of the Exige and Evora. However, this new AMG-built four-cylinder provides a fresh choice.
Importantly, while built by Mercedes-AMG, the tuning and calibration is unique to Lotus (but we’ll discuss that in detail later).
That means the 2.0-litre unit is tuned to make 268kW/430Nm, which is less potent than AMG offers in its 310kW/500Nm A45 hot hatch, although a more potent version of the four-pot Emira has been confirmed for MY25.
The engine is paired with an eight-speed dual-clutch auto transmission, which you can either leave in automatic mode or change gear manually using the F1-style paddles on the steering wheel.
MG has plenty of hybrid knowledge, but has opted to keep it simple for the U9. It’s powered by a 2.5-litre, four-cylinder, turbo-diesel engine, which should be popular with the ute crowd.
It produces a solid, if unspectacular, 160kW and 520Nm, enough for it to offer a 3500kg maximum braked towing capacity, which is also something that should be popular with potential buyers.
The engine is paired with an eight-speed (torque-converter) automatic transmission and 'Super Select' 4WD system capable of sending drive to all four wheels.
Like so many new brands in the ute market, MG was keen to highlight that the transmission is built by ZF and the 4WD system is from BorgWarner, both brands with a long history in their respective areas.
Given the Emira is a sports car, the four-cylinder turbo is tuned for performance over economy and that’s reflected in an 10.1L/100km return on the combined (urban/extra-urban) cycle. That’s not too bad for a sports car, but is relatively thirsty given the engine capacity and the overall size of the car.
The Emira is equipped with a 60-litre fuel tank, so it has a driving range of approximately 594km.
As all three variants are powered by the same engine and all return the same fuel economy. Rated at 7.9L/100km on the combined (urban/extra-urban) cycle.
As our test drive was limited to off-road only we can’t assess its real-world usage, so that will need to wait until we can spend extended time behind the wheel.
Notably, with an 80-litre fuel tank the U9 has a theoretical driving range of more than 1000km, which is great for anyone looking to take their ute on a long road trip.
Sports cars are not typically beacons of safety, not that they’re dangerous but the priority is speed, not complex and often weighty safety technology. It’s part of the reason these types of cars are rarely crash tested by the authorities, as is the case of the Emira.
But this more modern and luxury focused Lotus comes with a raft of safety items including adaptive cruise control, an anti-collision system (Lotus-speak for AEB), fatigue alert, road sign information, a vehicle speed limiter, lane departure warning, rear cross-traffic alert and lane change assist.
In terms of safety, the U9 has all the usual features you should expect of any new car in 2025. This includes airbag protection for all occupants, plus active safety features including autonomous emergency braking, adaptive cruise control, lane keeping assist and a host of others.
That’s enough for it to achieve a maximum five-star Euro NCAP score and MG expects the same from ANCAP. However, it must be noted Euro NCAP crash tested the LDV e-Terron 9, the electric version of the ute, which obviously has no diesel engine in the front of the vehicle and instead a smaller electric motor and a storage space.
It also worth noting even on our limited, off-road only drive, the driver attention system seemed very sensitive, which suggests better calibration is needed. So we’ll reserve final judgement on the other systems until we can fully experience them, too.
Lotus Australia offers a three year warranty, which is in line with Porsche's cover, so that’s competitive in the sports car market.
However, the brand does not offer capped price servicing, so you’ll need to discuss with your local dealer how much regular maintenance will cost you. The service intervals are every 12 months/15,000km.
This is a crucial area for many ute buyers, so MG has tried to make itself as appealing as possible to discerning pick-up prospects.
However, the U9 is covered by MG’s seven year warranty, not the newer 10 year coverage from its passenger vehicles. And even then, that requires you to service the vehicle via an authorised MG dealer for the full seven years to apply.
However, this only applies to non-commercial use vehicles, so while tradies will be covered, fleet buyers are stuck with a five-year warranty.
Over the first five years, if you spend the $2395 capped price costs, you’ll get the extra two years of coverage. The first service is due after 10,000km, but the rest are at 12-months/15,000km.
MG has also worked on expanding its dealer and servicing network to respond to some growing pains and ensure owners aren’t burnt and are more likely to return for their next MG. There are currently 120 MG dealers across Australia with plans to gradually expand that footprint into regional areas following the launch of the U9.