Lexus RX300 vs Gac Emzoom

What's the difference?

The Lexus RX300 is luxurious but affordable, making it great value and superbly comfortable, with a high level of fit and finish. Fear not about the four-cylinder engine being small – it makes plenty of grunt and handles daily duties perfectly well.

Which would you go for: An entry level Lexus RX300 or a top-of-the-range Mazda CX-9? Tell us what you think in the comments below.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

I've mentioned the Spindle grille and its jewellery-like appeal, and even the sharp edges of this SUV make the RX300 look like a carved gemstone, but I'm not the biggest fan of this vehicle's proportions. I think the door-to-window ratio is a bit off. There's just too much door for my liking.

That said, I'm intrigued by the craftmanship, the attention to detail and the use of materials, which make this SUV both pretty and intriguing.

The cabin mixes the plushness of cushioned surfaces on the dash and the armrests  with pleasing design elements, like the swooping aluminium trim, which zig-zags its way from the instrument cluster to the passenger's side of the centre console.

The giant media display is impressive, but the functionality is awkward, to say the least, but more on that in the practicality section below.

The Luxury is the entry grade into the RX model and so comes with smaller wheels than the F Sport and Sports Luxury above it, but it does score roof rails, dual chrome exhausts, a roof-top spoiler and rear privacy glass.

How big is the RX300 Luxury? The dimensions show it to be 4890mm long, 1895mm wide and 1690mm tall.

How do the looks compare with rivals such as a Jeep Grand Cherokee, a Mazda CX-9 or a Land Rover Discovery? Hmm, each has its own distinctive styling, with the Jeep having brutish American looks, the Discovery boasting prestige British off-roader personality and the Mazda an elegant air that's way beyond its price point.

So why haven't I mentioned the Mercedes-Benz GLE or BMW X5? Because they're at least $20K more than the RX300 Luxury, which costs around $72K. If, however, you can stretch the budget to an RX 350 Sports Luxury then you will be crossing the $100K threshold into Benz and Bimmer territory. So let's talk about price.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The RX300 is a five-seater SUV and, while it would be even more practical if there was a third row, the cabin is impressively spacious.

Have a look at my photo of the entry to the RX300's back seat – that's a big doorway  for a car. Parents will understand the value of wide-opening doors and these ones made it easy for my child to climb into his car seat and for me to buckle him up. Head and legroom in the back seats are also good, even for me at 191cm tall, while the flat floor makes it easy to 'scoot' across from one side to the other.

There are two cupholders in the fold-down centre armrest in the back and small door pockets, but storage up front is better, with huge pull-out door pockets, two more cupholders and a large centre-console bin.

There's a wireless charger in the hidey hole in front of the shifter, plus six USB ports on board - the rear passengers have two of their own in the back of the centre console and the rest are up front.

The second row doesn't come with climate control, but the directional air vents back there got a workout over the 40C days we had over summer.

The RX300's boot has a cargo capacity of 506 litres, measured to the top of the second-row seat back.

Now,  the media system. Yes, it's a tech thing, but I'm calling out it out as impractical. The functionality of the trackpad used to navigate around the screen is frustratingly awkward. I think 12 swear words in a row came out of me on one occasion (no child on board, obviously), just trying to use the sat nav. The layout of the display menu is also confusing and non-intuitive.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The RX300 has a 2.0-litre four-cylinder turbo-petrol engine making 175kW and 350Nm, with a six-speed automatic transmission. This peppy four-cylinder gives the RX300 a completely different feel to the lethargic-but-powerful oomph of the RX350 and its naturally aspirated V6, even though it doesn't make a great deal more grunt, at 221kw and 370Nm. There's a difference in fuel consumption, too – find out how different below.

Is the RX300 all-wheel drive? Nope, it's a front-wheel drive. Only the RX350 and RX450h are AWD.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Lexus says the RX300, with its 2.0-litre four-cylinder turbo-petrol engine, should use 8.1L/100km of premium unleaded after a combination of open and urban roads. My own testing over 375.4km - taking in motorways, city and suburban call-of-daycare drop-off-duties - had our RX300 using 11.79L/100km, measured at the petrol pump. The real-world results almost always exceed that of the manufacturer's claims so you can expect the V6-powered RX350, with its claimed 9.6L/100km, to have a much higher mileage again after the same kind of usage.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Good seats are the start of a good driving experience and I've not met a Lexus that doesn't have superb pews – from the uber luxury models, such as the LS500 and ES300, to sports cars such as the RCF or LC500, they all have supportive and comfy ones. Lexus somehow manages to  combine the comfort of a lounge chair yet still holds you firmly, all while placing you in a great driving position. The RX300 is no different. Large enough to fit me and my 191cm frame, yet bolstered enough to feel snug.

As for performance, the RX300, with its four-cylinder turbo-petrol engine with its six-speed automatic, is responsive and a bit hyperactive feeling. It's a very different sensation to piloting the RX350, which has a V6 and delivers its grunt in a more linear and lethargic fashion. Having driven both back-to-back I'd say the V6 and its eight-speed auto suits the RX personality better, but the 300 is a car that would have had a school report card that read: "Lots of potential, but lazy".

That said, plant the right foot and the RX350 will get the message to hurry up and can do the 0-100km/h sprint in eight seconds flat. The RX300 is keen but can't match it, with  a time of 9.2 seconds.

Either way, the ride comfort is excellent, although body control could be better - the speed bump and roundabout route I take to do the preschool drop off caused it to  get the wobbles, but give the RX300 a motorway and it'll cruise beautifully.

Forward visibility is good but vision through the tiny rear-quarter window (it's even smaller than it looks) while reverse parking isn't great.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Lexus recommends servicing the RX300 annually or every 15,000km, with the first three services capped at $595.

The duration of Lexus's factory warranty is four years/100,000km, which is a bit longer than BMW and Benz's coverage, but behind the five-year/unlimited-kilometre warranties of the mainstream brands.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.