Lexus Gx550 vs Hyundai Ioniq 9

What's the difference?

The new Lexus GX 550 showcases a brand new design for its third-generation iteration but the model is new to the Australian market.

And while it hasn't been as hotly anticipated as its cousin, the Toyota Prado, it's still one that should excite. It's a capable full-time four-wheel drive that manages to look good on- and off-road! It feels like a breath of fresh air.

Will it find itself more likely adorning the garage of a city slicker? Perhaps, but you can't deny it has some star power now with its design and it couldn't have come soon enough. Especially when you compare the flagship Sports Luxury grade my family and I have on test to its European luxury rivals, the BMW X7 and Land Rover Defender.

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.