LDV Deliver 7 vs Nissan Navara

What's the difference?

Following up the electric LDV eDeliver 7 comes the diesel-powered model which may look identical from the outside but is an altogether more traditional package. 

Effectively replacing the G10 as LDV’s mid-size (2.5-3.5 tonne GVM) van, the Deliver 7 competes against segment stalwarts like the Ford Transit Custom, Hyundai Staria Load, Renault Trafic Pro, Toyota HiAce and Volkswagen Transporter. 

Unlike some of the others in that list, the Deliver 7 has its eyes firmly set on the fleet operator crowd with all the required safety equipment, plenty of payload capacity and – crucially – a cheap starting price.

Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.

This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.

Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.