What's the difference?
Following up the electric LDV eDeliver 7 comes the diesel-powered model which may look identical from the outside but is an altogether more traditional package.
Effectively replacing the G10 as LDV’s mid-size (2.5-3.5 tonne GVM) van, the Deliver 7 competes against segment stalwarts like the Ford Transit Custom, Hyundai Staria Load, Renault Trafic Pro, Toyota HiAce and Volkswagen Transporter.
Unlike some of the others in that list, the Deliver 7 has its eyes firmly set on the fleet operator crowd with all the required safety equipment, plenty of payload capacity and – crucially – a cheap starting price.
Farizon, the commercial vehicle division of Chinese automotive maker Geely, is a new competitor in Australia’s van market having recently launched its full-electric V7E.
Designed to attract buyers in the popular mid-size (2.5-3.5-tonne GVM) commercial van segment, Farizon claims its V7E has the payload capacity, cargo volume and pricing needed to compete with traditional diesel rivals.
We recently spent a working week aboard this new Chinese contender to see how it measures up as a potential tool of trade for tradies, couriers, SMEs, fleets and other commercial van buyers.
For a van that is going to be heavily loaded most of its life, the diesel Deliver 7 offers a strong value proposition with snazzy exterior design and passenger car-like interior tech.
As a fleet-oriented vehicle, that ANCAP sticker of approval, non-slip flooring and ergonomic seats will please the health and safety officers, too.
It's a shame, then, that LDV couldn't match the reasonable refinement and ride quality offered by the electric eDeliver 7. Where that van feels competitive with rivals, the diesel Deliver 7’s budget bones add up to a bouncy, unrefined and bonging safety aid-filled driving experience.
The diesel Deliver 7 is a decent enough workhorse but it’s hard to recommend saving the money over its more refined competitor set.
These are early days for Farizon in Australia and the V7E is indicative of that. Although it offers attractive sub-$54K drive-away pricing, peppy performance and substantial payload/cargo volume ratings, it lacks refinement in ride and handling, elements of cabin design and active safety calibration which detract from the driving experience. Whether this newcomer’s negatives outweigh its positives, though, only a potential buyer can decide.