Kia Rondo vs Gac Emzoom

What's the difference?

If you're thinking of getting an SUV because you like to sit a little higher up and want a car with plenty of room and a big boot, but don't head off-road ever, then you may be better off in a Rondo S which drives more like a car and has much of the benefits of an SUV.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Rondo has a mini-people mover shape with a horizontal and high roof, an upright back and a heavily raked windscreen and pointy nose. The headlights look too big for its face but that's kind of cute in a manga-cartoon way.

Take a look at the dimensions for the Rondo S - it's bigger than you might think.  At 4525mm end to end it's 45mm longer than a Kia Sportage mid-sized SUV, and 35mm shorter in height at 1610mm tall. It's 35mm narrower than the Sportage, too, at 1805mm across. 

Clearance is about the same as a regular car at 151mm but the driving position is higher – though not as high as the Sportage's.

Inside the dashboard and steering wheel are low, the windscreen is enormous and those A-pillars either side of it are long.

On the outside you can tell a Rondo S from the top spec Rondo Si by the wheels – the S has plastic hubcaps and the Si has alloys. You can spot a Rondo S from the inside by the tiny media screen and the chunky plastic steering wheel – the Si gets a bigger screen and sleeker looking wheel.

The cabin is stylish with the brushed aluminium look trim and dark materials. The CarsGuide photographer told me he liked its '80s retro look – thing is I'm pretty sure the designers weren't trying to go for an ironic retro feel.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Rondo has enormous rear doors that are light and easy to swing open and when they do you have a wide and tall entrance which makes getting in and out easy. That's good news if you're not as agile or young as you used to be or if you're a parent putting kids into car seats. I find I almost double over when putting my toddler into his car seat in small cars, but the Rondo's seat height is elevated enough that there's less of a bend needed. The step to get in is low, too.

The second row is made up for three individual seats rather than a single bench seat. The legroom in all of them is excellent and even at 191cm tall I can sit behind my driving position with two finger-gap between my knees and the seatback.

Headroom is outstanding and even with my big hair I still have about 20cm of clearance.

The Rondo was already so impressively practical and roomy that it could have been terrible to drive and it still would be worth buying.

The cargo volume of the Rondo S is 536 litres, and that's 44 litres more than the boot space in the seven-seater Rondo Si which loses luggage capacity because of the foldable third row seats and 130 litres more than the Sportage's boot.

Under the boot floor is like a giant bento box of storage compartments with three equal-sized large rectangular areas big enough for handbags, shoes and laptops, a smaller shoe boxed-sized area and a tiny hidey hole big enough for my phone. Also in the boot on the right-hand side wheel are elasticised straps for – picnic blankets or whatever else you don't want flapping about in there.

There's shoe-boxed sized storage under the floor in the second row, on both sides, too.

The centre seat in the back folds flat and being hard-backed can act as a table, it also has three cup holders moulded into it. There's another two cup holders up front and giant bottle holders in all doors.

The Rondo is just as practical as many SUVs if not more so.

And here's a random Rondo fact for you – the Rondo is pretty popular with dog owners because the height of the roof means their hounds can stand up and turn around. Yup dogs love the Rondo.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

There's one engine in in the Rondo range – it's a 122kW/213Nm 2.0-litre four-cylinder petrol and it comes with a six-speed automatic transmission. A manual gearbox isn't available.

You may hear the engine called a GDI, don't let then name throw you – it's not a diesel. The acronym stands for Gasoline Direct Injection.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Kia says the Rondo's average combined fuel consumption is 7.9L/100km or 10.8L/100km if you're keeping it urban. Our test vehicle was thirstier and was driving at a rate of 10.1L/100km according to the trip computer over a week of highway and urban use, while our city commuting saw usage jump to 17.4L/100km.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

You know what? The Rondo was already so impressively practical and roomy that it could have been terrible to drive and it still would be worth buying, but its on-road performance was pretty impressive.

Look, the brakes can be a bit bitey, acceleration on take-off is sharp and then the engine seems to run out of oomph and just get noisier at higher speeds, but those are my only real complaints, because the ride is composed and comfortable, the steering feels smooth and light, while the handling is impressive. I took the Rondo through the same test loop as all my test cars and it performed better than many in this price range.

Being lower to the ground gives the Rondo better dynamics than many SUVs, too. Corners that cause a good degree of body roll and tyre chirp in a Sportage or RAV4 saw the Rondo coast through perfectly stable and unfussed.

The A-pillars do obstruct visibility and at one set of traffic lights, the only way I knew I had a green arrow was because the bloke behind me was leaning on his horn. But there are small port-hole windows integrated into the A-pillars that help with visibility.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The Rondo is covered by Kia's seven year/unlimited kilometre warranty. There's capped price servicing for seven years, too. Servicing is recommended every 12 months or 15,000km and is capped at $299 for the first service, $375 for the second, $361 for the third, $398 for the fourth, $336 for the fifth, $470 for the sixth and $357 for the seventh.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.