Kia EV9 vs Volvo Ex90

What's the difference?

Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.

Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.

A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market. 

But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.

Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.

The new Volvo EX90 Ultra Twin Motor Performance strikes a great balance between sophistication and practicality. It looks sharp, drives beautifully, and delivers a solid range with fast charging to match. Adding to that is a comfortable, family-friendly cabin with space for seven. It’s hard not to be impressed.

There are a couple of technology beats it misses but it's still an easy SUV to live with.

Surprisingly, given the price premium and flagship nature of the GT, there isn’t a lot to separate it from the slightly less expensive GT-Line.

It’s only when you look closer you notice subtle touches, like the ‘digital grille’, an illuminated section of the front of the car that extends the lighting signature when you start the car. The other obvious difference is the unique and huge set of 21-inch alloy wheels at each corner. The black design is offset by bright green brake calipers, which is a unique colour for the GT.

This signature fluro green colour is also on the seat trim, including contrasting stitching, as well as the GT badge on the (three-spoke) steering wheel that engages the most potent version of the electric motors.

The EX90 has swathes of smooth body panelling and a closed-off grille, as we've come to expect from a modern EV. The rear roofline tapers gently, giving it a sleek profile, while the black body moulding around the base and frameless mirrors add some visual interest.

It’s a clear departure from the boxier XC90 and you won’t mix them up but it still features those signature 'Hammer of Thor' LED headlights, which I really like.

The Ultra rides on 22-inch alloy wheels which help fill the arches nicely without making the car look oversized or flashy. The soft-close doors are a luxe touch and the overall fit and finish is up there with the best in the segment.

It shares its platform and technology with the Polestar 3, so if you're familiar with that model, the dashboard and centre console layout will feel very familiar.

I’m a fan of the clean, minimalist look and it works well with the panoramic sunroof, which brings in loads of light. A future update will let you switch the roof from clear to opaque, which should be a nice touch come summer.

The ambient lighting is cleverly integrated with the birch wood trim, and there are subtle ambient lights throughout the cabin that give it a business-class vibe.

And since it’s fully electric, there’s no transmission tunnel, so the middle row gets a completely flat floor. That also means extra space, with a handy storage cubby added under the centre console.

In terms of practicality, space and usability, the EV9 GT does a lot to justify its price tag, with a cabin the equal of anything the luxury brands offer, at least in terms of the level of equipment available.

The sporty seats have adjustable side bolsters to either hug you tight for dynamic driving or open up and let you get comfortable for relaxed commutes. The front seats are heated and ventilated and also include a two-way power adjustable leg rest, for even greater support.

Those in the second row are treated to two 'captains' chairs with heating and ventilation as well, plus a massage function and the leg rest, which creates a ‘business class’ vibe for the lucky passengers.

The second-row occupants also get sun blinds (albeit manual), separate air-conditioning controls and access to USB-C charging ports in the backs of the front seats.

Accommodation in the third row is a little tight, but if the second row compromises legroom slightly you’re able to fit six occupants in relative comfort.

Those in the front get their own sunroof but there’s a second, larger sunroof to bring light into the passenger section.

In terms of the multimedia system, it’s run through the twin 12.3-inch digital screens, which are housed in a single panel to create the impression it is one large display. This is the usual Kia system, which is very easy to navigate and has both Apple CarPlay and Android Auto integration, if you prefer. 

As a major plus, there are physical buttons for the climate control and a power/volume scroll wheel for the sound system. There’s also an on/off button for the car, which is a small feature but another welcome, user-friendly touch.

As for the boot, well, with all six seats in use there’s only 333 litres of space, which isn’t massive, but that’s why Kia sells the Carnival. For an SUV with seven occupants, 333L is alright.

If you only need five seats you can liberate a more generous 828L, which is really good. It’s a nice, roomy and open cargo space.

If you really need to carry a lot of stuff and not many people, you have 2393L with the second and third row seats stowed.

On top of this, there’s a small 52L frunk, which isn’t very big but it’s a good spot to stash the charging cable. Which oddly is not where Kia actually stores it, instead there is a small bag/box which is just velcroed to the boot floor.

Given the EV9 is a purpose-built electric vehicle, why is the charging cable not stored in a more integrated manner? It’s only a small detail, and Kia isn’t alone in doing this, but I still find it odd that carmakers haven’t found a better way to deal with the EV cable yet, especially when the frunk makes so much sense as a permanent storage spot.

The EX90 nails the balance between luxury and everyday usability. Up front, there’s loads of head, leg and elbow room, and it’s easy to get in and out thanks to the 216mm ground clearance and wide door apertures.

That said, the flush door handles can be a bit temperamental as they don’t always pop out when you approach and the key card only works from the driver’s side, which can be annoying.

Once you’re in, the front seats are superb. They’re seriously comfortable, with heating, ventilation, massage and extendable thigh supports that make long trips a breeze. It’s easy to find a great driving position and just settle in.

Storage up front is clever and generous. There’s a large glove box, a deep centre console with a hidden cubby, a shelf under the floating centre stack, plus cupholders and big door bins. It's well thought out and practical.

The 14.5-inch multimedia screen looks fantastic and is responsive. Now, I’m a button girl, and usually having to rely on a screen for everything would bug me but this set-up works.

You can pin your favourite features like climate and media controls to the bottom of the display for easy access, and the voice assistant is usually really capable, so you can stay hands-free when needed.

Built-in Google Assistant, Google Maps, YouTube, Spotify, plus wireless Apple CarPlay and Android Auto make tech integration smooth. Navigation directions show up clearly in both the 9.0-inch digital instrument cluster and the colour head-up display, which is a nice touch.

I experienced a couple of tech gremlins toward the end of my week with the car. The Google Assistant stopped picking up my voice commands and calls wouldn’t route through the sound system once connected.

Thankfully, both issues seemed to resolve themselves without intervention, but it's worth noting in case it’s a software quirk that pops up from time to time.

The second-row seats are ergonomic but a little firm - still comfy enough for long trips, especially with heating for the outboard seats.

Access is easy, and my eight-year old had no trouble climbing in or out. The booster seat integration has moved to the middle seat only (instead of both outboards), which might limit flexibility for some families, but for us it works fine.

There are ISOFIX mounts on the outboard seats and three top-tether points across the second row, and yes, you can fit three child seats side by side. Amenities in the second row are excellent with two USB-C ports, air vents, dual-zone climate, map pockets, cupholders and decent storage bins.

The third row is, as expected, best for kids, as toe room is limited and the access is child-sized. Still, it’s well-appointed with two cupholders, USB-C ports, and air vents built into the C-pillars. Even better, it gets two top-tether anchor points, which is a huge bonus for big families.

Boot space is solid because even with all seats up, you get 324L, including a useful underfloor compartment. Fold the third row and it jumps to 697L.

You can also manually raise or lower the boot height thanks to the active air suspension, and the third row folds electrically. There’s also a 12-volt socket and a powered tailgate you can operate via the Volvo app or the multimedia screen.

Up front, there’s a 34L frunk which is ideal for storing charging cables or a tyre repair kit, keeping everything neat and separate.

There are two grades available for the new Volvo EX90, and for this review, we're testing the flagship Ultra Twin Motor Performance.

While it shares the same motor configuration as the lower Plus variant, the Ultra gets a performance tweak that improves its 0–100km/h sprint time. Naturally, it also comes with a suite of luxurious extras befitting its flagship status.

Starting at $134,990, before on-road costs, the Ultra sits comfortably in the middle of its electric upper-large SUV rivals.

It’s more expensive than the Kia EV9 GT-Line (from $121,000) but undercuts the luxury-laden Mercedes-Benz EQS 450 4Matic (from $222,400). It also only costs $6600 more than the top-spec PHEV XC90, making it a compelling step up if you require electric performance and efficiency.

With a claimed WLTP driving range of 570km, the EX90 Ultra holds its own in the segment, offering solid long-distance capability.

The Ultra is well-equipped as you’d expect with electric front seats that feature heat, ventilation and massage functions. There is a heated steering wheel, fixed panoramic sunroof and a 25-speaker Bowers & Wilkins sound system.

Volvo has confirmed the panoramic sunroof will have an adjustment setting between clear and opaque in a future update, as it currently doesn’t have a blind.

Some great practical and family-friendly features include heated rear outboard seats, powered third-row seats, a powered tailgate, a 34L frunk for charging cables and an integrated kid’s booster seat in the middle row for those transitional stages.

The well-rounded suite of technology is based on the EX90's new Polestar 3 cousin and includes four USB-C ports plus a digital key via the Volvo app. The app also allows you to check on the status of the vehicle, open and close the boot lid, remotely unlock/lock the vehicle and pre-set the internal climate.

There is a large 14.5-inch touchscreen multimedia display that features wireless Apple CarPlay and Android Auto, satellite navigation (with live traffic updates and directions that are pulled into the colour head-up display) and a 9.0-inch digital instrument cluster. The system also has a suite of built-in apps like Google Assistant, Google Maps, YouTube, Spotify etc. 

What’s under the bonnet, well technically underneath the front and back of the SUV, is what really separates the GT from the rest of the EV9 range.

The GT gets more powerful motors, boosting performance to 374kW of power and 740Nm of torque, which is a 92kW and 40Nm upgrade over the EV9 GT-Line.

Kia claims the GT can sprint 0-100km/h in just 4.5 seconds, nearly a full second faster than the GT-Line, and will keep going all the way to 220km/h. That’s really fast for such a big SUV, some might even say unnecessarily fast for a family-focused SUV, but given the asking price, adding extra performance is a logical move.

The Ultra is all-wheel drive with twin electric motors, one on each axle. Combined, they deliver a hefty 380kW of power and 910Nm of torque. That translates to a 0–100km/h sprint in just 4.9 seconds, which is seriously impressive for a big SUV.

Do we need it to be this fast? Absolutely not. But do I appreciate the gumption? You bet I do.

The GT gets the same 99.8kWh battery as the GT-Line, but Kia claims the new flagship has a slightly longer driving range, but only 510km compared to 505km.

In the real world, the car’s own trip computer read around 480km when we collected it, but suggested with maximum efficiency (air-con off, driven in Eco mode, etc) we could reach more than 500km.

Energy consumption is rated 21.7kWh, but the EV9 GT was showing 24.2kWh on the trip computer. 

According to Kia, it can take up to 350kW of DC fast charging, which means a theoretical charging time from 10-80 per cent of just 24 minutes. Using a 50kW charger will extend that time to 83 minutes.

Again, in the real-world, using an Evie public charger we were able to add 42.1kWh in just under 34 minutes on a 75kW charger, taking the battery from 40 to 77 per cent.

The official WLTP energy consumption figure for the EX90 Ultra is 16.9kWh/100km, and after a good mix of open-road and urban driving, I averaged around 20kWh/100km which isn't bad at all for a vehicle of this size.

The strong regenerative braking helps here, and if you time your deceleration right, you can enjoy a proper one-pedal driving experience, which makes city driving feel effortless.

The EX90 uses a Type 2 CCS charging port and packs a massive 111kWh lithium-ion battery, good for a driving range of up to 570km (WLTP).

Charging speeds are impressive as it supports up to 11kW on AC and a hefty 250kW on DC fast chargers. That means you can go from 10–80 per cent in as little as 35 minutes on a 250kW charger, or in around 10 hours on an 11kW home set-up.

On paper the EV9 GT sounds great if you’re into performance - 374kW and 740Nm is a lot for any type of car, even a big SUV. There’s no questioning that the EV9 GT is very, very fast, with that near-instant surge forward when you squeeze the accelerator in ‘GT’ mode.

But it is probably worth questioning the value of such a powerful and fast electric SUV, given the EV9 is clearly focused on being family friendly rather than a track weapon. To be perfectly candid, I rarely used the ‘GT’ mode because it just doesn’t suit the vast majority of driving conditions you’ll find yourself in driving an electric SUV.

I mean, you’ll never have an excuse for dropping the kids off at school late, but you’ll also likely rarely find yourself in a situation where you need to launch 0-100km/h in 4.5 seconds too. Obviously the performance is nice to have and helps to justify the asking price, but in day-to-day driving it doesn’t really make a significant difference to the EV9 experience.

Because, when you don’t unleash all that performance, you find yourself in a very quiet and refined SUV. The cabin is well insulated from the outside world, so you do get a sense of luxury, which is a major positive.

The electronically controlled suspension does a nice job of providing a comfortable and relaxed ride even on the big 21-inch alloys. It also does a good job, most of the time, of hiding the weight of such a big, electric SUV, so the chassis and suspension development team have done a great job.

The digital mirrors were also helpful during this test. The first time I tested an EV9 with them I found them a bit odd to use, as the angle you’re looking at on the screen isn’t the actual perspective of the situation. But this time around I quickly adapted to them and can see the merits of such technology.

Smooth and effortlessly powerful - that’s the best way to sum up the EX90 on the road. Despite its size, you don’t feel the bulk from behind the wheel. It’s nimble when it needs to be and wickedly quick off the line. Even under hard acceleration, I always feel in control, which is a huge plus for something this punchy.

You can customise the steering feel, and I preferred it on the firmer setting as it gave the best feedback without feeling heavy. The active air suspension does a great job of absorbing rough surfaces without softening the handling, so there’s no floatiness, just a composed, comfortable ride.

Inside the cabin, it’s beautifully quiet. That signature EV silence makes the space feel refined, with just the occasional tyre rumble at higher speeds, depending on the road surface but it’s never intrusive.

Visibility is mostly great from the front and sides, but the rear window feels miles away in the mirror, and the B-pillars are a little thick, so there’s a minor blind spot to be aware of.

Parking is easier than you’d expect for something of its size. The 360-degree camera is super clear, and there are plenty of parking sensors. The 12m turning circle is pretty standard, but it still felt totally manageable in tight shopping centre car parks.

The EX90 hasn’t been ANCAP-tested yet, so it’s currently unrated but being a Volvo, you can bet it’s packed with safety smarts.

It features a comprehensive suite of advanced safety tech, including side exit assist, emergency call functionality and a child detection system using radar sensors to monitor for movement in the cabin after the car is locked, designed to prevent children being accidentally left inside.

The second- and third-row seats all feature top-tether points, with ISOFIX anchors on the two outer second-row positions.

There are seven airbags, including a front-centre airbag and curtain airbags that cover all three rows, which is a win for families.

On top of that, it’s equipped with Volvo’s 'Pilot Assist' suite, which includes adaptive cruise control with lane centring, lane departure alert, lane keeping aid, blind-spot monitoring with steering assist, rear cross-traffic alert with automatic braking, 360-degree camera system, front/rear parking sensors and autonomous emergency braking with forward collision warning.

Volvo is also working toward occupant sensing and driver monitoring systems that go beyond the usual alerts. The EX90 includes an interior radar system sensitive enough to detect the micro-movements of breathing, aimed at preventing hot car deaths.

It’s being pitched by Volvo as one of the more safety-forward SUVs on the market, even before it earns its official crash score.

The EV9 is covered by the usual seven-year, unlimited kilometre warranty, albeit with the battery only covered for seven years/150,000km.

Service internals are 12 months or 15,000km, whichever comes first, and Kia offers pre-paid servicing plans from three to seven years. The three year plan will set you back $723, five years $1379 and seven years $2038.

That means the average cost actually increases the longer you’re covered, but even over seven years your yearly average is only $291 in maintenance.

One major positive for the brand’s owners is Kia has grown to 147 dealers nationally, with coverage across both metro and urban areas, with all service centres able to work on EVs. That means you’ll get the same ease-of-service whether you buy a petrol, diesel or electric Kia.

The EX90 is covered by a five-year/unlimited km warranty, which is on par with most rivals, though Kia still has the edge with its longer coverage. Servicing intervals are every 12 months or 15,000km, whichever comes first.

As for costs? For the first five years, servicing is included in the purchase price, so while it’s technically not ‘free,’ it does mean no extra out-of-pocket expenses for scheduled maintenance during that time and that’s pretty solid value in this segment.