Kia EV6 vs Toyota BZ4X

What's the difference?

Four years is a long time in the Australian automotive sector. Back in 2022, the Kia EV6 made a big splash as a cool, edgy EV with a focus on driver engagement.

It won a bunch of awards and was praised for its dynamism and design. Kia’s first dedicated EV was a winner! But in the years since it’s been overshadowed by a gaggle of newer and cheaper electric cars, largely from China.

More than a year after it made its global debut, Kia Australia has finally launched the facelifted EV6 in Australia. It brings with it a number of changes, most notably a new front end design, as well as a multimedia and software upgrade, chassis refinements, local ride and handling tuning tweaks and bigger batteries for more driving range.

But is it too little, too late for the Kia EV6? Have buyers moved on from this once ground-breaking EV to more affordable Chinese options? Read on to find out why this EV shouldn’t be so easily forgotten.

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?