Kia Ev4 vs Audi SQ8

What's the difference?

An electric sedan is really shrinking the buyer pool, which is why Kia has such gentle expectations for the EV4 in Australia. But it's a lovely driving EV with plenty of perks, and the design alone will brighten up Australia's roadways. For my money, I'd either be going for the cheapest one that's sharp value with plenty of kit, or the flagship GT-Line that gets the big battery and the works in terms of equipment. The Earth for me sits in no-man's land.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

The Audi SQ8 isn’t your typical performance SUV. It’s more refined and less flashy. The tech can be more complicated than it needs to be and if you’re wanting that V8 soundscape, you won’t find it here.

However, the handling and on road experience are superb plus you can comfortably haul the family around and look good doing it.

The slippery-looking unit that adorns this page is the EV4 sedan. There’s also a hatch, but it comes out of Europe, while this one comes out of Korea, and that would likely make the hatch far more expensive than this bad boy. It's under study, apparently, but yet to be confirmed.

Anyway, to steal a hackneyed football analogy, for mine this is a game of two halves. I actually really like the front end. It looks sleek and slippery and there’s a real presence from the swollen arches.

I am, however, a little less sold on this rear end, which looks sharp and blocky and almost like it has been bolted on. Also annoying is the fact that it looks like it should be a liftback, with the boot hinged up above the rear windscreen. But nope, it's hinged below it, so you still get a dinky little opening to squeeze your stuff through.

Kia's international designers are pushing the boat out at the moment, and they deserve credit for making things different. Whether it sinks or swims with the general public, though, will be the real test.

Inside, it's all pretty traditional Kia, with all three models sharing the twin 12.3-inch digital displays, along with the little climate panel in the middle. Kudos to Kia for keeping some physical buttons, too. I'm less sold on the use of some cheap, hard plastics, even in the top-spec cars.

The SQ8 is a gorgeous coupe-style SUV that looks purposeful and poised with its balanced proportions and wide stance. It’s stands apart from its siblings thanks to the S-styled nose treatment and our test model's black accent package makes the honeycomb grille look even sportier. 

The update sees new air intake vents at the front, matrix LED headlights and new chrome exhaust tailpipes.

The upgraded 23-inch alloys with red calipers behind them hint at what’s under the bonnet, as does the Sakhir (sack-heer) Gold paintwork which is aptly named after the one-off Grand Prix race circuit.

The interior looks luxuriously appointed with the black Valcona leather upholstery and the dash is headlined by three high-end technology screens. The SQ8 also gets sport seats featuring a quilted design and 'S' badging but there’s not much else separating it from its siblings.

Audi fans will love the the SQ8's more understated interior but newcomers might be surprised it's not as flashy as some of its rivals.

At 4730mm long, 1860mm wide and 1480mm tall, the EV4 sits between the Model 3 and the Seal in terms of its outright dimensions. Kia says the EV4's wheelbase and interior packaging has been designed to maximise backseat space, which I must admit, there is plenty of.

Sitting behind my own 175cm driving position, I had miles and miles of leg room, and enough head room, though there is some kind of optical illusion that occurs in the backseat of the EV4 – even though you definitely have enough space, the dark materials of the GT-Line still leaving me feeling a little claustrophobic somehow.

Something else not to be sneezed at is the inclusion of the household-style power plug in the back. My laptop died while I was taking notes on my test, and I plugged it straight in and powered it up. Super handy.

At the back, there is 490 litres of boot space, which is about middle ground. The Seal is more like 400 litres, but the Model 3 offers more.

Sadly the EV4 is yet another EV that does not have a spare wheel of any kind. Instead you have to make do with a tyre repair kit.

The upper large SUV tag certainly makes sense when it comes to cabin space because there's a lot of it. Both rows enjoy ample head- and legroom and access is great thanks to wide door apertures and high ground clearance.

Comfort is high with well-padded seats and thanks to the Sensory Package all but the middle back seater get some luxury extras.

The centre rear position has compromised legroom courtesy of the transmission tunnel, so it's best for a kid. However, the front seats take the cake with their massage, heat and cooling functions and adjustable supports.

Amenities are great throughout the car and the extendable sun visors, rear electric sunshades, soft-close doors and four-zone climate control clinch the practicality deal.

Individual storage is a bit sparse up front with two cupholders, a drink bottle holder in each door and a shallow middle console that realistically only fits a phone.

The glove box is a great size. I can fit my handbag in it, but there are not a lot of areas to pop your smaller items in.

Individual storage is a bit better in the rear as you get two big map pockets, a drink bottle holder in each door, plus two cupholders in the fold-down armrest - so it feels like you have more places for your bits and pieces.

Technology looks amazing but overwhelming to use until you wrap your head around it all. The haptic feedback also gets tired fast. The built-in satellite navigation is super simple while the head-up display and digital instrument cluster feature pull through directions, which is handy.

Charging options are good with each row getting two USB-C ports and a 12-volt socket but the front also enjoys a wireless charging pad. The pad is slow to charge, though, and left my iPhone feeling super hot whenever it was used.

The boot is a good size at 605L and easy to access, too. The sloping roof means larger items have to sit flush with the seats but you shouldn’t have to worry for road trips. 

The back seat has a 40/20/40 split which opens up storage options and this model has a powered tailgate.

There are three fuel-based variants for the Q8 and the model on test is the top-spec SQ8 TFSI quattro. Its mid-life refresh has seen a price hike of $10,015, bringing it's before on-road costs price to $178,815.

Our test vehicle has also been fitted with a few extras, like a 'Sensory Package' ($14,400) which includes a black headliner, upgraded 23-speaker Bang & Olufsen 3D surround sound system, massage function for the front seats, heat function for the rear outboard seats, electric sunshades for the rear row and an air-quality perfume function.

Also fitted are various black and matt carbon accents across/inside the body for a total of $5400, optioned 23-inch alloy wheels ($3000) and specialised 'Sakhir Gold Metallic' paintwork for $1600. Which brings the total MSRP price tag to $203,215.

Even with all of these extras, the SQ8 is still the most affordable performance SUV compared to its nearest rivals as the Porsche Cayenne GTS starts from $212,600 MSRP and the Mercedes-AMG GLE 63 outstrips them both at $272,300 MSRP.

As you'd expect the standard features list is robust for the SQ8 and includes premium features like a panoramic sunroof, electric front seats with heating/cooling and memory functions, full-leather upholstery, soft-close doors and a heated steering wheel.

There is a bunch of high-end technology throughout which includes a colour head-up display, 10.1-inch touchscreen multimedia system, 8.6-inch climate control panel, 12.3-inch digital instrument cluster, satellite navigation, wired/wireless Apple CarPlay and Android Auto, digital radio, four USB-C ports, three 12-volt sockets and a wireless charging pad.

Practical features include keyless entry and start, rain-sensing windscreen wipers, dusk-sensing LED headlights, a powered tailgate, adaptive air-suspension and four-zone climate control.

Overall, not a bad list of features for this part of the market and you won't be left wanting.

All EV4 models are front-wheel drive, with a single front-mounted motor producing 150kW and 283Nm, fed through a single-speed gearbox. That’s enough, Kia says, to knock off the sprint to 100km/h in around 7.5 seconds. The Air is the fastest, at 7.4s, while the heavier Earth and GT-Line claim 7.8s. Top speed is a claimed 170km/h.

Our test vehicle has a 4.0-litre, twin-turbo petrol V8 engine that produces 373kW and 770Nm. That means it sits in the middle of its rivals in terms of outputs with the Mercedes being top-dog with its 450kW/850Nm combo.

Still... the SQ8 is no dainty flower when it comes to power delivery and has an impressive 0-100km/h sprint time of just 4.1 seconds. 

The SQ8 is a full-time all-wheel drive with an eight-speed auto transmission and the whole engine combo delivers a powerful but elegant on-road experience.

Let’s talk about range for a moment, because it's bloody impressive. Not quite the best out there, but the furthest any electric Kia has ever travelled between charges.

There are two battery options, a 58.3kWh NCM battery in the Standard Range, and a 81.4kWh unit in Long Range models. The Standard will deliver 456kms in driving range, but the Long Range ups that to 612kms, both on the WLTP cycle. 

The EV4’s 400-volt architecture does slow down charging a little, though, with DC fast charging capped at 128kW. That means going from 10 to 80 per cent in around 30 mins when using the fastest chargers. If you’re using a 50kW charger, it’s up to almost an hour and 20 minutes for the bigger battery, which is a long coffee stop.

Plugged in at home, provided you have an 11kW wallbox, it’ll take just under five and a half hours, or just over seven hours, to go from 10 per cent to fully charged, so an overnight charge no matter the battery size.

The official combined (urban/extra-urban) fuel cycle figure is 11.9L/100km, which is lower than its rivals.

My real world usage sits at 12.3L/100km after a mix of open-road and urban driving.

This result is decent for a performance SUV but expect it to be thirsty in an urban environment as the on-board gauge hit the mid-20s in the city.

Based on the large 85L fuel tank theoretical driving range is 714km and around 690 using our real-world result. Respectable for a performance SUV but not as good as some family SUVs.

I learned something new and exciting (well, to me, at least. You might be very bored) from Kia's ride and handling guru on this launch. And that is that the tuning frequency for common city road imperfections, like bridge expanders, is actually the same as for the bigger, bouncier undulations you get on country roads. And so you can tune to prioritise one or the other, not both.

In real terms, it means a car that feels custom-built for the city, gliding over urban roads with mega comfort (which is exactly what the EV4 does), feels slightly less at home out of town, where there is more obvious movement in the cabin.

Bored yet? Ok, the point is that, while never uncomfortable, the EV4 feels right at home in the city, which is where it's expected to spend most of its time, but weirdly firmer on longer adventures. 

This really is easy, city EV motoring, done well. There's no alienating floatiness to the ride, no lifeless lightness to the steering, it's comfortable, quiet and – despite no headline-grabbing power figures – more than potent enough to get you up and moving.

There's nice weight to the steering, and though the front tyres gave up their grip a couple of times when pushed with some steering lock on, there isn't much in the way of aggressive body roll, and it all feels pretty confidence inspiring. 

The power is most effective from around 10km/h to 80km/h, before the urgency starts to fall away – it's slower to respond at freeway speeds – but that too just leans into its city credentials.

There's really not much to complain about here. It feels well sorted, and quite fun to drive. There is nothing that really stands out as spectacular about the drive experience, but nor is there anything to complain about. It's just really solid motoring, which isn't always guaranteed these days.

The SQ8 delivers on power because it’s effortless to get up to speed and the pick up is super responsive when the start/stop function is turned off (otherwise there can be some lag).

The engine doesn’t sound like a big and grumbly V8, though. There are some growls but it’s mainly when you turn the engine on and not to be obnoxious about it but if you're in a V8, you want to hear it as it’s part of the fun of having a big bruiser engine like this!

What doesn’t help the V8 soundscape is the fact the cabin sounds like a noise-cancelling headphone inside. There is a small hum from road noise but it’s pretty darn quiet. Almost EV quiet at times but that means the driving experience leans more towards refined and elegant rather than sporty and fun. 

The SQ8's handling is great - super direct steering, stable in corners and well-rounded passenger comfort when it comes to suspension.

You still get road feedback, which I like as a driver, but it’s not too stiff thanks to the adaptive suspension.

The SQ8 is a large car but you wouldn’t know it when it comes to parking. The 360-degree view camera is clear and the dynamic guidelines help you to position this big unit even the smallest of car parks.

The SQ8 has a maximum five-star ANCAP safety rating from testing done in 2019 and features eight airbags, including side chest airbags for both rows. It's common to only find the latter in the front – so that’s great for a family car.

The SQ8 scored well across its ANCAP individual protection segments, scoring 93 per cent for adult occupant, 88 per cent for child occupant, 71 per cent for vulnerable road user and 75 per cent for its safety assist.

The SQ8 has a long list of safety features including blind-spot monitoring, safe exit warning, driver attention monitor, fatigue reminder, matrix LED lights, SOS call, forward collision warning, rear collision warning, rear cross-traffic alert, lane keeping/departure aids, tyre pressure monitoring, adaptive cruise control (with stop & go and lane keeping), park assist and a 360-degree reversing camera plus front and rear parking sensors.

The rear row features two ISOFIX child seat mounts and three top tether anchors.

The SQ8 has AEB with car, pedestrian, and cyclist detection and is operational from 10 – 250km/h but it is usual to see this system operate from as low as 4.0km/h.

Kia ownership proposition is simple, and pretty strong. You get a seven-year warranty no matter how far you travel, an eight-year warranty for the high-voltage systems, again no matter how far you travel, and capped-price servicing. Pre-paying your service costs will set you back $688 for three years, just over $1300 for five years, or just under $2000 for seven years.

The SQ8 comes with a five-year/unlimited km warranty, which is a normal term for the class.

It also comes with capped servicing for five years or up to 75,000km and averages $920 per service, which is very good for the segment.

Servicing intervals are reasonable at every 12-months or 15,000km, whichever occurs first.