What's the difference?
Jeep Australia's first plug-in hybrid, the Grand Cherokee 4xe, has arrived at a time when the company’s sales figures need a decent shot in the arm.
Though it’s seemingly spearheading a large and extra-large SUV hybrid push into the Aussie market, with the likes of a Toyota LandCruiser 300 Series hybrid on its way, the marque’s debut PHEV is only available here in the range-topping Summit Reserve spec, and only as a five-seater.
So, does the 4xe have enough of a jump on any large SUV hybrid rivals – including a rumoured but postponed Ford Everest hybrid – and is it enough to give the brand a much-needed boost?
Read on.
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
A wise man* once said "Being first can sometimes feel like being wrong" and perhaps that's how it is with the 4xe, but at least Jeep Australia is giving the large SUV hybrid realm a good ol' try.
* Former CarsGuide Big Kohuna, Glen Knowles.
The company's first plug-in hybrid, the Grand Cherokee 4xe, is not perfect by anyone's standards, however, it is a definite move in the right direction.
It's a quiet and refined drive, it retains the brand's renowned 4WD capability, and even its hefty price-tag likely won't dissuade Jeep loyalists from giving it a go.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.