Hyundai Inster vs Gac Emzoom

What's the difference?

The target market for the Inster isn't huge, and Hyundai knows it won't be a runaway best-seller for the brand. But those in the market for a bite-sized EV will find the Inster feels bigger, and drives better, than they might expect.

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The Inster stretches 3825mm long, 1610mm wide and 1575mm tall, but it rides on a 2580mm wheelbase – the later being bigger than the Hyundai Venue, and almost as big as the Kona.

It has allowed Hyundai to stretch the legroom options in the backseat, which actually gives you more space than the two bigger SUVs mentioned above, helped massively by the fact the Inster's rear pew is on rails, allowing you to slide it right back, and that it reclines a fair way, too.

I'm 175cm and I found I had more than enough leg and headroom, and with the backseat in full La-Z-Boy mode, I could sit back and relax, even on a longer journey.

It's a good thing it's four seats only, though. While the Inster feels longer than it is, it doesn't feel any wider, and even in the front seat you can feel like you're in economy class when you have a passenger on board, with both of you rubbing elbows on the central armrest.

Clever storage abounds though, with hidey-holes, handbag hooks and more dotted throughout the cabin. Opt for the roof box – and wear the efficiency penalty – and you can pop another 75kg worth of gear on the roof.

Also cool is the fact the backseats fold completely flat in the entry-level Inster, upping the storage possibilities. And in the top-spec Cross, the front seats fold down, too, allowing for fairly long items to be stowed. Though why you would need the driver's seat to fold flat is a bit of a mystery, unless you're looking to turn your Inster into an immovable storage container.

Apparently in Korea you can option a mattress that slides over all four seats, but I can't see that taking off here.

The official storage numbers are 280L and 1059L, and the small boot is helped along a little by underfloor storage where you can pop your charging stuff.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.

That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.

The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.

Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.

It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.

All up, it’s a strong package for the price.

The Hyundai Inster Standard Range kicks off power proceedings, with a single front-mounted electric motor producing 71kW and 147Nm.

Next is the Extended Range, which shares its outputs with the Inster Cross. Here, the front-mounted motor’s outputs have been ticked up slightly, now producing 84kW and 147Nm.

Those aren’t big numbers, but then neither does either Inster feel particularly slow or underpowered. 

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

Standard Range cars get a 42kWh lithium-ion battery, producing a driving range of 327km. The Extended Range and the Cross get a bigger 49kWh battery, increasing the range to 360kms. Now, that roof box. It does look cool, but you’re going to really need to carry stuff to choose that option, given it increases energy consumption by 25 per cent, reducing the Cross’s range to just 293km.

When it comes to charging, the Inster is set up for 120kW DC fast charging, or 10.5kW AC charging - provided you have that much power available at home, as most wall boxes are more like 7.1kW.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

Honestly, the impact electrification has had on vehicles in this class is staggering.

It wasn't so long ago that these micro cars were fitted with underwhelming petrol engines, four- or five-speed gearboxes and all the noise-deadening technology of a tin of beans.

As a result, they were cute, but painful. It always felt like you had to wring their neck to get the most out of them, and when you did, they were loud, buzzy and annoying.

But the Inster is none of those things. While not ludicrously powerful, the electric propulsion offered, and the nature of the way it's produced, feels ample in the little Hyundai, with the acceleration smooth, silent and easy,

It's also just generally quiet. Hyundai says it has double-sealed the doors, used thicker glass and fitted full underbody coverings to reduce the NVH - or noise, vibration, harshness - levels, and all of that, combined with the peace and quiet of an electric motor, have created a mostly blissful cabin experience.

The ride and handling hasn't been through the full Hyundai Australia ride and handling calibration of old. Instead, it's undergone the brand's more modern approach, which is to take the best componentry from what's available overseas and then build the Aussie-spec cars from there.

Either way, it all works pretty well here. Only really big bumps clang into the cabin, with the Inster otherwise riding well over all of the road surfaces we encountered.

The point, I guess, is that it's a drive experience stuffed full of happy surprises. The ride, the acceleration and the refinement are all well up on what you might expect from a city car.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.

Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.

The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.

Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.

Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.

The Inster delivers super long service intervals, requiring a trip to the service centre every two years or 30,000kms, but each service is priced at $655. A Toyota Yaris Cross, for perspective, will see you visit the service centre twice as often, but each visit will only cost you $255, or $510 every two years.

The Hyundai warranty is five years/unlimited kilometres, while the high-voltage battery is covered for eight years.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.