What's the difference?
The current generation iLoad was launched in 2008. With only minor upgrades during its first decade on sale, it was recently given its first facelift with a new grille design plus new comfort and convenience features.
These updates don't change the fact that the iLoad is now stretching beyond the usual 10-year generational lifespan for LCV models, yet it continues to generate strong sales in a softening market.
It currently commands more than 23 per cent of the mid-size (2.5 to 3.5 tonne) commercial van segment, topped only by Toyota's dominant HiAce with a 33 per cent market share. The closest competitor behind the iLoad is Ford's Transit Custom with only 11 per cent.
We recently spent a week with the iLoad, to find out why this venerable Korean workhorse maintains its popularity in a mid-size van market packed with hungry competitors.
There are currently 14 rivals competing for customers in the Light Duty or LD (3501-8000kg GVM) segment of Australia’s heavy commercial vehicle market. Business buyers and fleet operators are thick on the ground here and competition for their business is fierce.
Chinese brand LDV, a division of the huge SAIC Motor conglomerate which is now the seventh largest automotive company in the world, recently joined this battle with its new Deliver 9 van range that’s priced to entice. We spent a week aboard one to see how LDV’s claim of superior value stacks up when there’s work to be done.
The iLoad remains one of the most competent all-rounders in the business. This highlights the excellence of its original design, as it hasn't changed much since it launched here more than a decade ago.
However, it's starting to show its age a bit, particularly in terms of safety compared to HiAce and Transit Custom rivals which have aggressively raised the mid-size van benchmark to a five-star standard that rivals most sedans and SUVs.
We hope Hyundai will soon do the same with the iLoad, because apart from increasingly outdated safety it's pretty hard to fault. We're sure its army of loyal customers would agree.
It has its flaws, like any vehicle, but itβs not as far away from segment leaders in terms of refinement and performance that its bargain-basement pricing might suggest. Whichever way you look at it, this is a lot of van for not a lot of money.