What's the difference?
The Holden Colorado is a quiet achiever in the ute market: it has a solid rep as a work-and-play vehicle, generally records positive results in objective editorial reviews and comparisons, and it sells well.
But how does a Z71 do as a tow vehicle? Read on.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Holden Colorado Z71 is a pretty decent towing machine, handling all aspects of general load-lugging duties with a quiet reliable efficiency. In simple terms, it kept the whole ute-and-van combination trucking along nicely.
The Z71 is a solid Colorado package all-round with some welcome flashiness to its functionality.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The Colorado is a good-looking unit, so it follows that the Z71, the Colorado line-up's top dog, should be the best-looking vehicle in the entire range. And it is. Look at the photos yourself and make up your own mind.
The Z71's black highlights everywhere, the roof rails, side steps and fold-away tonneau cover add functionality to the flashiness.
Under its slick exterior, the Z71 sits on a steel ladder-frame chassis.
There may be no mechanical differences between the Z71 and other similarly-powered Colorado utes, but this is not merely a sticker-pack special – this is something more substantial than that. Don't believe me? Keep reading.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Z71 has a Colorado carry-over interior, which is nice and simple, with some Z71 branding stitched in the front seats.
For starters, there are grab handles for the driver and front passenger – I'm a big fan of grab handles.
The dash is a basic layout – but made family-friendly with expanses of tough plastic and soft-touch leather – and it has everything you need. The centre console houses an 8.0-inch colour touchscreen with Apple CarPlay and Android Auto and standard nav.
There is a USB port in the centre-bin, and there's a 12V socket in the back of that bin for back-seat passengers.
The cabin is reasonably comfortable; the front seats – in fact all of the Z71's seats – err on the side of firm rather than being well-cushioned. But, even in the back seat, when I sat behind my driving position, I had ample head- and leg-room.
There are the usual collection of storage spaces around the cabin – sunglasses, glove box, door pockets, seat-back pockets – but a long centre-bin lid impedes access to the cupholders in between driver and front-seat passenger, and there are no cupholders in the back seat's fold-down centre arm-rest.
There are shallow storage spots under the rear seats, one of which contains your jack etc.
Overall fit and finish is impressive without being spectacular, but that's fine with me.
The tray is 1484mm long, 1534mm wide (1122mm between the wheel-arches) and 466mm high. Back there, you get Premium DuraGuard Spray–on tub liner, which seems sturdy and durable, as well as four solid tie-down points.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The Z71 auto 4x4 dual-cab has a list price of $57,490 MSRP. Our test vehicle is $59,260 MSRP because, over and above its comprehensive list of Z71 features (and those from cheaper variants), it has an electric brake controller ($740), and a towing package ($1030).
The Z71-specific features include a heap of style-based stuff, such as black fender flares, new front fascia, roof rails, and stickers on the bonnet, as well as 18-inch grey alloys (on Bridgestone Dueler H/Ts), sailplane sports bar, black highlights everywhere – including exterior door handles, mirrors and tailgate handle.
But the Z71 buyer gets plenty of useable real-world stuff such as roof rails, soft-drop tailgate, fold-away tonneau cover, and decent underbody protection.
There's also a leather-wrapped steering wheel and leather seats.
It has a 2.8-litre four-cylinder turbo-diesel Duramax engine, six-speed automatic transmission, a part-time 4WD system and a rear limited slip differential.
Bonus: there are plenty of genuine Holden-designed, -engineered and -tested accessories, including frontal protection bars, LED light bars, extended sports bars and more, that are probably available for your Colorado.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Z71 has a 2.8-litre four-cylinder turbo-diesel Duramax engine (147kW at 3600rpm and 500Nm at 2000rpm), six-speed automatic transmission, a part-time 4WD system and a rear limited slip differential.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Our dash display read 7.9L/100km, but we recorded actual fuel consumption on test of 9.7L/100km. It has a 76-litre fuel tank, so expect an approximate driving range of 753km (according to our on-test fuel consumption), factoring in a 30km safety buffer.
On our towing loop, of more than 200km total, the dash was showing 14.5L/100km, but we recorded an actual fuel-consumption figure of 15.5L/100km. Expect an approximate driving range of 460km (according to our on-test fuel consumption), factoring in a 30km safety buffer.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The Z71 has a steel ladder-frame chassis, double-wishbone front suspension and leaf-spring live rear axle, so it's more aligned with heavy-duty work than smooth on-road performance.
Having said that, the Z71 is quite settled over most surfaces, including highway bitumen and rough back-road backtop, and at most speeds – rather impressive for an unladen ute.
Steering is a bit floaty, with some play in it, and there is noticeable understeer on corners.
The engine is one of the torquiest in the current-day ute mob – only matched by V6 utes – and it delivers that torque quite evenly and smoothly across the rev range. The Duramax turbo-diesel can, however, be noisy, and because of that it seems like it's working hard, though it never feels too stressed, even when towing a caravan that has a caravan with a tare (empty) weight of 2600kg.
There's plenty of life in terms of acceleration with active pedal-feel but, when it comes time to pulling up to a fast stop on front disc and rear drum brakes, the brake pedals are rather spongy.
The six-speed auto is generally spot-on for all duties, although it did occasionally down-shift with an extra violence of action when it didn't really need to.
Ride and handling are pretty good, with its Aussie-tuned suspension (including traditional-ute leaf-springs at the rear) doing a decent job of sorting everything evenly, and it was only ever rattled by very severe bumps, wash-outs, and ruts at lower speeds, i.e. during low-range 4WDing.
The Z71's on-road performance and refinement are generally not as polished as segment leaders, but that's nowhere near a deal-breaker.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Colorado line-up has a five-star ANCAP rating as a result of testing in 2016.
Safety gear includes seven airbags, front and rear parking sensors, a reversing camera, Forward Collision Alert), Lane Departure Warning, a tyre-pressure-monitoring system, Hill Descent Control, Hill Start Assist, Trailer Sway Control and Roll Over Mitigation.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Holden offers a five-year, unlimited-kilometre warranty across the Colorado range, with servicing required every 12 months or 12,000km. Capped price servicing applies over seven years/ 84,000km with the average annual cost over three years working out to be $405.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.