Holden Acadia vs Gac Emzoom

What's the difference?

The Holden Acadia is a proper seven-seater SUV in that it will fit adults in the third row without turning your friends into enemies. It’s also practical and well fitted out with storage places and utilities such as USB ports.

I was particularly impressed with the advanced safety equipment on-board even at this entry LT level. Yes, it’s a V6 petrol and it’s not the most fuel-efficient SUV, but our time with it showed that with cylinder deactivation and the stop-start system it might not be as thirsty as you’d think.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

To fully understand the look of the Acadia, take a peek at the GMC website - but make sure you shield your eyes in the same way you would during a solar eclipse, or when welding, or in an atomic blast.

You’ll understand when you get there but suffice it to say contained within the site are some pretty confronting trucks and SUVs. Once you’ve recovered, you’ll realise the Acadia is the supermodel of the GMC family.

Yep, it has a big, blocky, truck-like look but it’s a refreshingly tough styling alternative to more elegant looking SUVs such as the Mazda CX-9.

The Acadia is also one of the smallest members of the GMC family, yet its dimensions position it as a large SUV in Australia. Even then it’s not huge compared to other large SUVs here, so you won’t have an issue piloting it in Aussie car parks or fitting into spaces.

The Acadia measures 4979mm end-to-end, 2139mm across (with the mirrors out) and 1762mm tall.

Along with the Mazda CX-9 the Acadia would also consider the Kia Sorento and Nissan Pathfinder to be among its rivals.

Inside, the Acadia is a modern and stylish looking place, although it’s a bit unrefined. Still, as one YouTube commenter reminded me parents will like the wipe clean surfaces.

Well her comment wasn’t written that politely but being a parent, I concur that the hard plastics have that advantage.

The interior is not all unrefined. The seats, even in the entry grade LT we tested, while cloth (and only available in Jet Black) are sculptured with bolsters and finished with a textured pattern that looks and feels great.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Acadia’s practicality game is strong. It boasts seven seats with third row positions actually able to fit adults, five USB ports sprinkled through the cabin, and a cargo capacity of 1042 litres with the third-row seats folded flat and 292 litres with them in place. If you have three kids, even teenagers, the Acadia could be the perfect family personnel carrier for you.

All three rows are spacious and even at 191cm tall I had good shoulder and elbow room up front, and in the second and third rows I had enough legroom to sit in each seat behind my seating position without feeling cramped.

Feeling a bit down because you might not be able to stretch the budget to get the LTZ-V? Well, cheer up – the LT has more headroom and that’s because it doesn’t get the sunroof which eats into the ceiling height.

Cabin storage is excellent. There’s a wide and deep centre console bin, a hidey hole in front of the shifter, a tray for second row passengers, six cup holders (two in each row) and decent-sized door pockets.

Directional air vents for everybody on board, three-zone climate control, two 12-volt power outlets, privacy glass and proximity unlocking complete a great practicality package.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

All Acadias come with a 3.6-litre V6 petrol engine which makes big dollops of power and torque or 231kW (at 6600rpm) and 367Nm (at 5000rpm).

A nine-speed automatic swaps gears, and in the case of our two-wheel drive LT test car the drive went to the front wheels only.

The V6 gets the thumbs up for its stop-start fuel saving system and cylinder deactivation, plus good acceleration and the smooth power delivery you’d associate with a naturally aspirated engine, but a thumbs down for needing to rev hard to make that mumbo.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

We were surprised by the Acadia’s fuel efficiency. After filling up the tank I drove for 136.9km on a combination of hilly country roads and peak hour evening city traffic and then filled up again – only 13.98 litres were used. That’s a mileage of 10.2L/100km. The official combined consumption figure is 8.9L/100km.

So, while the engine is big and not particularly new (it’s an evolution of the V6 built by Holden in Australia for the Commodore) it does have fuel-saving tech like cylinder deactivation and a stop-start system – which you can’t switch off.

Still, not the most fuel-efficient seven-seater – those with turbos and smaller capacity engines such as Mazda CX-9 are truly amazing in the way they can deliver grunt without getting thirsty.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

I drove the Holden Acadia back-to-back with the Nissan Pathfinder – you can watch the model comparison in the video above, but the upshot of that experience was important.

See, while I wasn’t a major fan of the Acadia driving experience when I first met the SUV at its Australian launch in 2018, when I drove it straight after the Pathfinder the difference was like night and day.

The Acadia is comfortable, from the big seats to the smooth ride. If you’re covering a stack of territory the Acadia makes a great highways cruiser and will chomp up big distances  effortlessly.

That V6 does need to rev hard, but it’s powerful and acceleration is swift, while the nine-speed automatic shifts pretty seamlessly. Noise cancelling tech keeps the cabin fairly serene, too.

Look, it’s not the most dynamic of SUVs and there was a bit of tyre chirp in the corners when pushed, but this isn’t a performance car and nor is it trying to be.

Small windows mean a cooler, tough look, but the downside is a dark cabin and occasionally visibility is limited by the A-pillars or out the rear windows.

A 2000kg braked towing capacity will rule the Acadia out for many thinking of pulling a large caravan or big boat. The Pathfinder’s 2700kg braked towing capacity is a strength of that SUV.

Do you need all-wheel drive? Nope, but it’s handy for dirt and gravel roads. Still the 198mm ground clearance with only front-wheel drive should see you get down bumpy roads that regular sedans couldn’t handle.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The Acadia is covered by Holden’s five year/unlimited kilometre warranty.

Servicing is recommended every 12 months or 12,000km. Expect to pay $259 for the first service, $299 for the second, $259 for the third, $359 for the fourth and $359 again for the fifth.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.