What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
The Holden Colorado is a quiet achiever in the ute market: it has a solid rep as a work-and-play vehicle, generally records positive results in objective editorial reviews and comparisons, and it sells well.
But how does a Z71 do as a tow vehicle? Read on.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The Holden Colorado Z71 is a pretty decent towing machine, handling all aspects of general load-lugging duties with a quiet reliable efficiency. In simple terms, it kept the whole ute-and-van combination trucking along nicely.
The Z71 is a solid Colorado package all-round with some welcome flashiness to its functionality.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The Colorado is a good-looking unit, so it follows that the Z71, the Colorado line-up's top dog, should be the best-looking vehicle in the entire range. And it is. Look at the photos yourself and make up your own mind.
The Z71's black highlights everywhere, the roof rails, side steps and fold-away tonneau cover add functionality to the flashiness.
Under its slick exterior, the Z71 sits on a steel ladder-frame chassis.
There may be no mechanical differences between the Z71 and other similarly-powered Colorado utes, but this is not merely a sticker-pack special – this is something more substantial than that. Don't believe me? Keep reading.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
The Z71 has a Colorado carry-over interior, which is nice and simple, with some Z71 branding stitched in the front seats.
For starters, there are grab handles for the driver and front passenger – I'm a big fan of grab handles.
The dash is a basic layout – but made family-friendly with expanses of tough plastic and soft-touch leather – and it has everything you need. The centre console houses an 8.0-inch colour touchscreen with Apple CarPlay and Android Auto and standard nav.
There is a USB port in the centre-bin, and there's a 12V socket in the back of that bin for back-seat passengers.
The cabin is reasonably comfortable; the front seats – in fact all of the Z71's seats – err on the side of firm rather than being well-cushioned. But, even in the back seat, when I sat behind my driving position, I had ample head- and leg-room.
There are the usual collection of storage spaces around the cabin – sunglasses, glove box, door pockets, seat-back pockets – but a long centre-bin lid impedes access to the cupholders in between driver and front-seat passenger, and there are no cupholders in the back seat's fold-down centre arm-rest.
There are shallow storage spots under the rear seats, one of which contains your jack etc.
Overall fit and finish is impressive without being spectacular, but that's fine with me.
The tray is 1484mm long, 1534mm wide (1122mm between the wheel-arches) and 466mm high. Back there, you get Premium DuraGuard Spray–on tub liner, which seems sturdy and durable, as well as four solid tie-down points.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The Z71 auto 4x4 dual-cab has a list price of $57,490 MSRP. Our test vehicle is $59,260 MSRP because, over and above its comprehensive list of Z71 features (and those from cheaper variants), it has an electric brake controller ($740), and a towing package ($1030).
The Z71-specific features include a heap of style-based stuff, such as black fender flares, new front fascia, roof rails, and stickers on the bonnet, as well as 18-inch grey alloys (on Bridgestone Dueler H/Ts), sailplane sports bar, black highlights everywhere – including exterior door handles, mirrors and tailgate handle.
But the Z71 buyer gets plenty of useable real-world stuff such as roof rails, soft-drop tailgate, fold-away tonneau cover, and decent underbody protection.
There's also a leather-wrapped steering wheel and leather seats.
It has a 2.8-litre four-cylinder turbo-diesel Duramax engine, six-speed automatic transmission, a part-time 4WD system and a rear limited slip differential.
Bonus: there are plenty of genuine Holden-designed, -engineered and -tested accessories, including frontal protection bars, LED light bars, extended sports bars and more, that are probably available for your Colorado.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The Z71 has a 2.8-litre four-cylinder turbo-diesel Duramax engine (147kW at 3600rpm and 500Nm at 2000rpm), six-speed automatic transmission, a part-time 4WD system and a rear limited slip differential.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
Our dash display read 7.9L/100km, but we recorded actual fuel consumption on test of 9.7L/100km. It has a 76-litre fuel tank, so expect an approximate driving range of 753km (according to our on-test fuel consumption), factoring in a 30km safety buffer.
On our towing loop, of more than 200km total, the dash was showing 14.5L/100km, but we recorded an actual fuel-consumption figure of 15.5L/100km. Expect an approximate driving range of 460km (according to our on-test fuel consumption), factoring in a 30km safety buffer.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The Z71 has a steel ladder-frame chassis, double-wishbone front suspension and leaf-spring live rear axle, so it's more aligned with heavy-duty work than smooth on-road performance.
Having said that, the Z71 is quite settled over most surfaces, including highway bitumen and rough back-road backtop, and at most speeds – rather impressive for an unladen ute.
Steering is a bit floaty, with some play in it, and there is noticeable understeer on corners.
The engine is one of the torquiest in the current-day ute mob – only matched by V6 utes – and it delivers that torque quite evenly and smoothly across the rev range. The Duramax turbo-diesel can, however, be noisy, and because of that it seems like it's working hard, though it never feels too stressed, even when towing a caravan that has a caravan with a tare (empty) weight of 2600kg.
There's plenty of life in terms of acceleration with active pedal-feel but, when it comes time to pulling up to a fast stop on front disc and rear drum brakes, the brake pedals are rather spongy.
The six-speed auto is generally spot-on for all duties, although it did occasionally down-shift with an extra violence of action when it didn't really need to.
Ride and handling are pretty good, with its Aussie-tuned suspension (including traditional-ute leaf-springs at the rear) doing a decent job of sorting everything evenly, and it was only ever rattled by very severe bumps, wash-outs, and ruts at lower speeds, i.e. during low-range 4WDing.
The Z71's on-road performance and refinement are generally not as polished as segment leaders, but that's nowhere near a deal-breaker.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The Colorado line-up has a five-star ANCAP rating as a result of testing in 2016.
Safety gear includes seven airbags, front and rear parking sensors, a reversing camera, Forward Collision Alert), Lane Departure Warning, a tyre-pressure-monitoring system, Hill Descent Control, Hill Start Assist, Trailer Sway Control and Roll Over Mitigation.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
Holden offers a five-year, unlimited-kilometre warranty across the Colorado range, with servicing required every 12 months or 12,000km. Capped price servicing applies over seven years/ 84,000km with the average annual cost over three years working out to be $405.