What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Not content with being China’s biggest auto brand, Haval is trying to win Australia over and is now throwing everything it’s got at us in the form of its H9 flagship SUV.
Think of the H9 as an alternative to seven-seat off-roaders such as the SsangYong Rexton or Mitsubishi Pajero Sport and you’re on the right track.
We tested the top-grade Ultra in the H9 range when it came to live with my family for a week.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
There's a lot to like about the Havel H9 - it's great value, practical and spacious, packed with advanced safety tech, and also darn good looking. More comfortable seats would be an improvement and so would a better feel to the cabin materials and switchgear.
As for the H9's on-road performance - the 2.0-litre engine isn't the most responsive and the ladder frame chassis limits its dynamics.
So, unless you need an off-road SUV the H9 is borderline overkill in the city, where you could step into something without four-wheel drive and with more car-like comfort and handling.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The Haval H9 Ultra's design is not pioneering any new style standards but it’s a good looking beast and far more handsome than those rivals I’ve mentioned above.
I like the gigantic grille and chunky front bumper, the tall, flat roofline and even those tall tail-lights. I also like the fact the red background of the Haval badge hasn't been kept in this update.
There are some nice touches you won’t find on rivals at this price such as the puddle lamps which burn a laser projected ‘Haval’ into the footpath.
Okay, it’s not burnt into the ground, but it’s intense. There are also the illuminated door sills. Small things that make the experience a bit special and match the tough but premium exterior looks – like its insides.
The cabin looks plush and high-end from the floor mats to the panoramic sunroof, but some elements lack a high-quality feel such as the shifter and switchgear for the windows and climate control.
Haval has obviously worked hard to get the look right, now it would be good to see if the touch and feel points can also be bettered.
The H9 is the king of the Haval line-up and it’s also the biggest at 4856mm long, 1926mm wide and 1900mm tall.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
The Haval H9 Ultra is super practical and that's not just because it's big. There are larger SUVs with far less practicality. It's the way the Haval H9 is packaged that's impressive.
For starters, I can sit in all three rows without my knees touching the seatbacks, and I'm 191cm tall. Headroom is getting tighter in the third row, but that's normal in a seven-seat SUV and there's more than enough space for my noggin when in the pilot's seat and middle row.
Cabin storage is great with six cupholders on board (two up front, two in the middle row and two for the back seats). There's a large bin under the centre console armrest up front and more hidey holes around the gear shifter, a flip-out tray for those in the second row and big bottle holders in the doors.
Entry and exit to the second row is made easy thanks to the wide-opening, tall doors and my four-year old son could climb into his seat by himself thanks to the rugged and grippy side steps.
Third-row seats are powered to lower and raise them into position, too.
There are air vents for all three rows, and controls for the climate in the second row.
Cargo storage is also impressive. With all three rows of seats in place there's enough room in the boot for a few small bags, but fold the third row down and you'll be given much more space.
We picked up a 3.0-metre long roll of synthetic turf and it fit in easily with the right side second-row seat folded, still leaving us with plenty of room for our son to sit in his child seat on the left.
Now the drawbacks. Access to the third row is affected by the 60/40 split of the second row with the larger folding section being on the road side.
Also the side-hinged tailgate makes it impossible to fully open if somebody parks too close behind you.
And there's a lack of charging points on board - with only one USB port and no wireless charging pad.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The Ultra is the top grade in the Haval H9 line-up and lists for $44,990, before on-road costs.
At the time of writing you could have the H9 for $45,990 drive-away, and depending on when you’re reading this that offer may still be in place, so check with the dealer.
As a point of reference, the Lux is the base grade H9 and lists for $40,990 before on-road costs.
Coming standard in the H9 is an 8.0-inch screen, ‘eco-leather’ seats, nine-speaker Infinity sound system, rear privacy glass, xenon headlights, laser puddle lights, proximity unlocking, three-zone climate control, heated and ventilated front seats (with massage function), heated second row seats, panoramic sunroof, illuminated scuff plates, aluminium pedals, matt alloy roof rails, side steps and 18-inch alloys.
That’s a stack of standard features for this price, but you’re not getting a whole lot more by going for the Ultra compared to the Lux.
Really, it comes down to brighter headlights, heated second row seats, power front seats and a better stereo. My advice is if the Ultra is too expensive, fear not because the Lux is extremely well kitted out.
Rivals to the Haval H9 Ultra include the SsangYong Rexton ELX, Toyota Fortuner GX, Mitsubishi Pajero Sport GLX or Isuzu MU-X LS-M. All list for around that $45K mark.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The Haval H9 Ultra is powered by a 2.0-litre turbo-petrol four-cylinder engine making 180kW/350Nm. That's the only engine in the line-up and if you're wondering why a diesel isn't offered, then you're not the only one.
If you're asking where the diesel is you're probably wondering how much petrol the H9 uses, and I have the answers for you under the next heading.
Shifting gears smoothly is an eight-speed automatic transmission from ZF, the same company chosen by brands such as Jaguar Land Rover and BMW.
The H9's ladder frame chassis and four-wheel drive system (with low range) are the right ingredients for a capable off-roader. During my time with the H9, however, I stayed on the bitumen.
The H9 comes with selectable drive modes including 'Sport', 'Sand', 'Snow' and 'Mud'. There's a hill descent feature, too.
The braked towing capacity of the H9 is 2500kg and Haval says the maximum fording depth is 700mm.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
I travelled 171.5km in the H9 but in my 55km loop of motorways and urban roads I used 6.22 litres of petrol, which comes to 11.3L/100km (the on-board read-out said 11.1L/100km).
That's not terrible for a seven-seat SUV. Admittedly, I was the only person on board and the vehicle wasn't loaded up. You can expect that fuel figure to rise with more cargo and people piling in.
The official combined cycle fuel consumption claim for the H9 is 10.9L/100km, while the tank has an 80-litre capacity.
A pleasant surprise is that the H9 has a fuel-saving stop-start system, but a not-so pleasant surprise is that it needs to be fed a minimum of 95 RON premium fuel.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The H9's ladder frame chassis will work to its advantage off the road, providing good rigidity, but as with any body-on-frame vehicle on-road dynamics aren't going to be its forte.
So, the ride is soft and comfortable (the rear multi-link suspension set up would be a major part of that) the overall driving experience can be a little agricultural. These aren't show-stopping issues, and you'll find the same in a Mitsubishi Pajero Sport or Isuzu MU-X.
More disappointing are the things Haval could easily fix. The seats are flat and not the most comfortable, the steering is a little slow, and that engine has to work hard and isn't particularly responsive.
There are also some strange quirks, too. The altimeter read-out said I was at 8180m driving through Marrickville in Sydney (Everest is 8848m) and the auto parking system is more of a guide which tells you how to park rather than doing it for you.
Imagine being 16 again and being coached by your mum or dad and you've got the idea.
That said the H9 handled life with my family without breaking a sweat. It's easy to drive, with good visibility, great insulation from the outside world and excellent headlights (the Ultra gets the brighter 35-watt xenons).
So while it's not the most adept and comfortable car on the road, I feel the H9 could be better suited to off-roading adventures. As I mentioned earlier, I only tested it's on-road performance, but keep an eye out for any future off-road tests we do with the H9.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
When the Haval H9 was tested by ANCAP in 2015 it received a four-star rating from a possible five. In 2018 Haval updated the safety tech on board and all H9s now come standard with lane departure warning, rear cross-traffic alert, lane changing assist, AEB and adaptive cruise control.
It's great to see that this equipment has been added, although the H9 has not yet been re-tested and we're yet to see how it would score with the updated tech.
Also coming standard are front and rear parking sensors.
For child seats you'll find three top tether points and two ISOFIX mounts in the second row.
A full-sized alloy wheel is located under the car - as you can see in the images.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The Haval H9 is covered by a seven-year/unlimited-kilometre warranty. Servicing is recommended at six month/10,000km intervals.