What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Another new mid-size SUV from China has landed in Australia, but this time from a brand you might already be familiar with.
The GWM Haval H7 is the third Haval-badged SUV to land in Australia built on the unfortunately-named LEMON platform, following the Jolion small SUV and the H6 mid-size SUV.
Speaking of unfortunate names, 'H7' seems a little dull when you consider its native name in China is ‘Big Dog’.
GWM says the H7 lands between the family-friendly H6 and the more rugged Tank 300, but with only a single front-wheel-drive variant available, is this dog more bark than bite?
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The H7 might struggle to secure a big chunk of the mid-size SUV market, which is probably why GWM is only offering one variant, but if you like the way this Big Dog looks, there’s a decent SUV underneath the boxy surface.
While it’s no dynamic masterpiece, there are no big issues in day-to-day driving, and even though the boot space is small it’s an otherwise decent interior to live with, if you don’t mind the busy design.
Being just a little more expensive than the more traditional looking H6 means the H7 feels well-placed to find itself in the driveway of those few buyers who want their family car to look a little more rugged, even if the car doesn’t have the off-road chops to back it up.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The aforementioned colours, Golden Black, Moon Grey and especially Dusk Orange don’t contrast as strongly as the white with the extensive black trim on the H7, which includes its badging and sections like the grille surround.
The main selling point of the H7 compared to the H6 is, of course, the way it looks.
GWM claims the H7 is for "a bit more adventure" thanks to its “off-road inspired design”, but the real point is to “stand out”. And that it does. Some fake-bolted wheel arches and a decent 210mm ground clearance make the H7 look more ready to hit the trails than it probably is.
The boxy, squared-off silhouette and trim elements separate it both from the majority of the GWM line-up and from many other new mid-size SUVs.
The front grille and headlights look closely related to the GWM Tank 300, but the grille inserts that flank the Haval badge look a little ‘Mustang RTR’. The rear, too, looks familiar with the rounded shape and tail-light arrangement having a hint of Mazda MX-30 to them.
Step inside, and a visual assault of different materials in a busy cabin belie how useful the space in the H7 actually is. Fake carbon fibre, fake aluminium, fake bolts and a fair bit of plastic could certainly have made way for something more subtle.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
While the space inside the H7 looks rather busy, there’s actually a very usable space on offer, with plenty of storage and decent ergonomics.
Perhaps most importantly, the tech is smooth to use and doesn’t distract from the main point of the car - driving. GWM’s current software (despite still using a huge screen) doesn’t suffer from unclear sub-menus and has easy shortcuts.
It’s not perfect - it’s still essentially an iPad you need to use while on the move - but it’s better than some systems from rivals, including manufacturers that have been around for decades.
Physical climate controls that bring up the corresponding menu when pressed are a welcome addition, and wireless phone mirroring works flawlessly if our test was anything to go by.
The driver display is clear, and the seating position is nicely malleable thanks to the seat’s electric adjustment and manual steering wheel adjustment.
Controls are all within reach, and after a quick familiarisation the placements and functions all make sense.
The space also provides more storage than is probably necessary for most. There’s a space under the centre console, the central storage bin is huge and has a cooling fan, there are two cupholders and one can deepen for a tall bottle, there are strapped bottle holders on the doors to stop them shaking around and there’s more door storage space next to that.
There’s of course also the glovebox and phone charging pad, then in the rear there’s more door storage space and an armrest with two cupholders again.
Second-row space is generous, even a tall adult will find plenty of legroom (and foot room under the front seats) and headroom isn’t an issue.
Behind that, the boot space is compromised by the hybrid battery so it’s not huge, and the load height is tall. Its 483L of boot space expands to 1362L with the rear seats folded, and there’s unfortunately no spare wheel under the floor.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
Available in a single Vanta Hybrid grade at launch, the Haval H7 costs $46,990 drive-away, with no option for other drivetrains, but a long list of standard features.
At $3000 more than the similar grade of H6, the H7 comes with a lot of the same kit like a leather-accented interior with heated and ventilated electrically adjustable seats, a big 14.6-inch multimedia touchscreen and a head-up display.
A combination of wireless Android Auto and Apple CarPlay, wireless phone charger and an eight-speaker sound system make for a solid media setup, while a panoramic sunroof and ambient lighting help create a fun vibe.
The H7 also boasts 19-inch machined alloys, LED auto headlights, daytime running lights, tail-lights and fog lights. There’s also keyless entry and an automatic tailgate with handsfree opening via a ‘kick sensor’ for convenience.
Premium colours that aren’t ‘Hamilton White’ (pictured) are all $495.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The H7 has just the one drivetrain, as mentioned, consisting of a turbocharged 1.5-litre, four-cylinder petrol engine assisted by an electric motor and mated to a nine-speed dual-clutch transmission.
It drives the front wheels only, providing 179kW of power and 350Nm of torque.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
GWM claims the Haval H7 consumes 5.7L/100km under the combined cycle, though during testing we saw a figure of 7.1L/100km after a spirited drive.
The H7 has a 61-litre fuel tank and requires 91 RON fuel at a minimum. With careful driving and in the right conditions, you could theoretically get around 800km from a single tank.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
One of the first things I noticed is that the hybrid system’s initial burst of torque has the potential to overpower the front wheels from a stand-still, especially if it’s wet or you’ve got some lock on to turn out of a driveway.
But once rolling, the power delivery is smooth and doesn’t lack in pull even once up to highway speed. The H7 is also stable when it comes to day-to-day driving, with its suspension striking a good balance between communication and comfort.
Big bumps and rough roads neither unsettle nor rattle the H7 too much, though given it’s a front-drive hybrid we wouldn’t be testing just how rough a road it can handle - the H7 is not an off-roader despite its looks.
If you start trying to push the SUV along a twisty road it’ll lean more than some rivals through cornering. Not to an unsafe degree, given if it’s happening you’re probably pushing it more than you should. The steering feel itself isn’t anything to write home about, but for a family car it’s accurate enough and predictability is key when you’ve got a car full of humans.
Road noise and wind noise are present, the latter more so than you’d like given we tested the car on a relatively still day, but it’s not unacceptable.
Ergonomically, the driving position and visibility provide comfort and safety, though the rising shoulder line towards the rear slightly limits visibility on shoulder checks.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The H7 hasn’t been tested by ANCAP, but there’s a decent list of features on paper that show GWM hasn’t half-baked the H7 when it comes to safety.
Seven airbags cover the front and side in the first row, there are curtains down the sides too and the all-important central airbag.
The H7 has a strong list of active safety features like collision avoidance thanks to lane-keeping and departure warning, front collision warning with pedestrian and cyclist detection, junction assist for its auto emergency braking (AEB), adaptive cruise control with traffic jam assist, plus there are features like traffic sign recognition and driver monitoring.
The H7 also has parking sensors front and rear as well as a surround-view parking camera.
Its safety features all work well without being too distracting or intervening unnecessarily, although its lane-keep can be a little stubborn and the default speed limit warning is ‘0km/h’ over the limit, however, thankfully that can be adjusted.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The H7 is covered by a seven-year, unlimited-kilometre warranty, as is standard for GWM.
Additionally, the high-voltage battery pack is covered by an eight-year, unlimited-kilometre warrant. GWM also has a five-year roadside assist program, and capped-price servicing for five years.
Servicing costs a total of $2145 over five years, with intervals each 12 months or 10,000km, averaging $429 per service, which isn’t incredibly cheap.
GWM started 2025 with 113 dealerships across Australia, and aims to have 125 by the end of the year.