GWM Ora 5 vs Jaecoo J7

What's the difference?

GWM’s second attempt at launching the Ora brand in Australia seems much better planned than the first.

While the electric Ora hatchback wasn’t expensive, divisive styling and some messy ergonomics plagued what felt like an undercooked model both in terms of dynamics and packaging.

So this, the 2026 GWM Ora 5 SUV, is ‘take two’.

It arrives with similar pricing but updated tech, more features and an Australian ride and handling tune.

Can this ensure GWM’s cutesy electric car brand is taken seriously and help it catch up to its cousins Haval, Tank and Cannon?

We drove a Flamingo Pink example from inner-Melbourne out into the scenic Yarra Valley for its Australian launch to find out.

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.