What's the difference?
GWM’s second attempt at launching the Ora brand in Australia seems much better planned than the first.
While the electric Ora hatchback wasn’t expensive, divisive styling and some messy ergonomics plagued what felt like an undercooked model both in terms of dynamics and packaging.
So this, the 2026 GWM Ora 5 SUV, is ‘take two’.
It arrives with similar pricing but updated tech, more features and an Australian ride and handling tune.
Can this ensure GWM’s cutesy electric car brand is taken seriously and help it catch up to its cousins Haval, Tank and Cannon?
We drove a Flamingo Pink example from inner-Melbourne out into the scenic Yarra Valley for its Australian launch to find out.
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
While the Ora 5 still has a relatively divisive design that will turn off a chunk of those looking for a small electric SUV, the improvements made when compared to the hatch launched years ago make it worth a second look.
The interior is much more user-friendly, there are more features and a more sensible variant line-up, and the ride and handling localisation means you might actually want to drive it out of the city on occasion.
Regardless, the Ora 5 needs to be a lot more competitive than the Ora hatch was, because the market is so much busier with affordable rivals now. Fortunately, the value proposition is indeed much better than before, especially given the Ultra is only $3000 more than the Lux.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?Â
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.