Genesis GV70 vs Gac Emzoom

What's the difference?

The updated Genesis GV70 Electrified Signature Performance is packed with features, effortless on the road, and backed by fantastic ownership value. This isn’t just polished luxury, it’s smart luxury, making it a vehicle worth serious consideration. The only caveat? I’d opt for a different interior colour to white if you have kids or pets.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Although slightly smaller than some rivals at 4715mm long and 1630mm tall, the GV70 comfortably fills out its medium SUV stature with a pronounced nose, wide stance, and pillowed, swoopy rear end. The update adds an exclusive reverse G-Matrix pattern in the grille, new 20-inch alloys, and a rear aerodynamic spoiler for a more distinctive presence.

Inside, there are three interior colours to choose from. Our test model’s white leather looks stunning but isn’t the most practical choice for families, pets, or anyone frequently navigating unpaved roads. A rainy day could make you anxious! The quilted leather upholstery shines visually, complemented by the new ‘Milky Way’ ambient lighting panels in the doors.

The electrified platform gives the cabin a flat floor, which improves legroom for middle-seat passengers, though it does mean there’s no space for a spare tyre in the boot.

Other notable updates include intelligent Matrix LED headlights, smart key sensors on all door handles, and new paint options. I particularly like the hidden charging port cover integrated into the grille; a subtle, clever touch. Overall, the GV70 is a handsome SUV.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The GV70 Electrified Signature Performance feels spacious and comfortable front to back. Up front, the seats are thickly padded and packed with features, making it easy to find a good driving position. The electrically adjustable steering wheel adds to the ease, and the 172mm ground clearance with wide door openings makes getting in and out effortless.

Storage up front is a bit limited. The middle console and glove box handle most of the load, while door drink holders are slim. I do like the dedicated phone tray and sunglasses holder, which add some practicality to everyday use.

The 27-inch multimedia and instrument cluster display is sharp, high-tech and intuitive, while the responsive touchscreen and wireless Apple CarPlay/Android Auto make connectivity easy. The system includes built-in sat-nav, and you can customise it to fill the full screen while keeping a small speedo widget visible.

Charging is well-covered with two USB-C ports per row, a wireless charging pad, a 12-volt socket and a 250-volt domestic plug in the boot. Small practical touches like extendable sunvisors, manual rear sunblinds, smart key sensors on each door and the ability to move the front passenger seat or operate the boot from the driver’s seat add extra convenience.

In the rear, legroom is good and while I’m comfortable behind my driving position at 168cm, taller passengers may need to shuffle seats to optimise comfort. Seat cushioning is excellent, and the outboard seat heaters are a welcome touch. The bench is wide enough for three adults for short trips, and families will appreciate the two ISOFIX child seat mounts and three top-tether anchor points. Amenities include climate control, rear air vents, sunblinds and charging ports, although storage is limited to a couple of cupholders and map pockets. The pull-down armrest sits a little low for me, but my kid has no concerns.

Boot space measures 503L with all seats in place, the smallest compared with nearest rivals. That said, it easily accommodates my family of three’s groceries and school gear. There’s a small underfloor pocket for the tyre repair kit and home cables, plus a 22L frunk for extra storage. The powered boot lid is a practical convenience I always appreciate.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The GV70 Electrified Signature Performance is a fully electric SUV with dual motors, one on each axle, producing a combined 320kW of power and 605Nm of torque. Activate Boost Mode, and those numbers climb to 360kW and 700Nm, giving the GV70 a serious edge when you need it.

Despite its name, this grade isn't pitched as a performance EV but it's definitely no slouch with a 0 -100km/h sprint time of just 4.4 seconds with Boost Mode, or 5.0 seconds in standard mode. That’s quick enough to hold its own against rivals in the luxury electric mid-size SUV segment, while still delivering smooth, linear acceleration that’s effortless in everyday driving.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The GV70 Signature Performance runs on a new 84kWh lithium-ion battery, giving a WLTP driving range of up to 462km which is a solid figure for both city commuters and regional drivers, provided you charge regularly. Genesis includes a couple of charging cables, and the SUV also offers V2L (Vehicle-to-Load) capability, ideal for powering larger devices while stopped.

Charging options are strong. The Type 2 CCS port accepts up to 11kW on AC chargers and up to 350kW on DC fast chargers, allowing a 10 - 80 per cent charge in as little as 19 minutes on a 350kW unit or seven hours and 35 minutes on an 11kW AC charger. Realistically, most DC chargers on the road operate closer to 170kW or below, which still delivers a very usable recharge.

The GV70 also features four levels of regenerative braking, including a one-pedal mode. Staying mostly in this mode over the week, I achieved an energy consumption of 21.0kWh/100km, which is very close to the claimed 20.0kWh/100km and again, is a solid result for a car of this size and outputs.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

My kid called the GV70 the 'Marshmallow Limo' this week, and it’s an apt description for the ride comfort. The SUV probably delivers the one of the most comfortable rides I’ve experienced, thanks to soft suspension and new hydro bushings in the rear, which smooth out most vibrations. The trade-off is that it feels dampened when cornering and you glide over the road rather than feel it, which I find a little soft, but my husband loves.

The dual motors provide strong, prompt acceleration, and Boost Mode adds an extra kick when you need it. The cluster pulses red while active, which is a fun touch.

Visibility is excellent. The wide windows give a clear view around the car, and none of the pillars obstruct from my driving position. The digital rear-view mirror is particularly handy when carrying passengers or cargo.

Regenerative braking is easy to control via the steering wheel paddles. Mode 3 and the one-pedal function deliver strong regen without being harsh, but you need to adapt your braking technique, otherwise passengers might feel a little queasy.

Despite looking larger than it is, the GV70 is simple to park, thanks to an 11.5m turning circle and a 360-degree camera system, though the multiple view modes can feel overwhelming at first. I also love the remote parking via keyfob, which comes in handy in tight carparks or garages.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The GV70 Electrified Signature Performance comes with a five-year/unlimited kilometre warranty and an eight-year/160,000km battery warranty, putting it in line with its rivals. What sets it apart are the extras included at no additional cost.

Genesis provides free scheduled servicing for five years or up to 75,000km, along with five years of roadside assistance through Assist Australia, and if you service through Genesis, that cover extends to ten years.

Owners also receive a complimentary five-year subscription to Genesis Connected Services and can choose either a five-year Chargefox subscription or an at-home wall-box charger.

Another practical bonus for regional drivers is that you aren’t limited to Genesis dealerships for servicing. You can use any of the hundreds of Hyundai service centres for scheduled maintenance, which makes ownership far more convenient. Overall, Genesis makes it easy and appealing to own a GV70.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.